Say goodbye to 2010 and declare the end of the first decade of the 21st century. In the past ten years, it has been a decade of ups and downs in China's ceramic industry. Ten years have changed. Who has achieved it in the past ten years? Who has fallen? It will become a historical dust! What will be happening in the next decade? Whose world is it? Let us explore and explore the five major trends in the development of the 2011 ceramic industry. Trend 1: Ceramics to the countryside In 2010, the building sanitary ceramics industry suffered extreme cold. At the beginning of 2010, a red-headed document of “Building Materials Going to the Countryside†spurred the vast rural market to open up to the architectural ceramics. On November 14th, the “2010 Building Materials Promotion Project Summary Meeting†sponsored by China Building Materials Circulation Association released the list of “the first batch of building materials to the countryside pilot unitsâ€, and more than 50 building sanitary ceramics enterprises and circulation enterprises. It is famous. Ceramic enterprises first entered the list of "Building Materials to the Countryside" 51 ceramic sanitary ware manufacturers were awarded pilot projects. This is another positive action taken by China's building materials and building materials circulation industry to promote building materials to the countryside. Comments: Ceramics can catch up with the "building materials to the countryside" this bus is gratifying, but ceramics and cement and other building materials are very different from the countryside, most of the current ceramics enterprises are established in the first and second-tier markets, for building materials to the countryside Tao enterprises must consider channels and cannot go to the countryside without channels. In the county-level market, there are also some counties like the Pearl River Delta, the Yangtze River Delta, or some developed regions. Their spending power may be equivalent to the county-level units in other areas of the prefecture-level cities in some places, or smaller administrative areas. How do we achieve the countryside? This is a question that is worth pondering. In 2011, ceramics going to the countryside will become an important year for the entire ceramic industry to regain opportunities. Trend 2: Cross-border management “cross-border†is very popular, such as cross-border design, cross-border marketing, cross-border music, etc., and “cross-border†management has become a hot topic and has become a practical action for many companies, especially It is the ceramic industry. On December 16, 2010, Dongpeng Ceramics, a leading ceramics product manufacturer in Guangdong, signed a cross-border cooperation agreement with Siemens in Guangzhou. The two parties will cooperate in product design, marketing and procurement to jointly create an overall home concept. He Xinming, chairman of Dongpeng Ceramics, publicly stated at the signing ceremony: "This is undoubtedly a pioneering work in the history of domestic ceramics industry. The radiation effect will also trigger industry shocks. Dongpeng Ceramics is determined to stand in the limelight and find the future development of the industry. The new direction.†Wang Weiqing, vice president and chief sales officer of Siemens Home Appliances China, said that through the “east-west marriageâ€, the two parties will cooperate closely in market channels such as specialty stores and experience stores, and further extend to areas such as technology, design and management. This makes the brand influence of the two create a superposition multiplier effect and drive sales in the market. In 2011, cross-border cooperation will prevail in the ceramics industry, and ceramic companies will try to cooperate with companies outside the ceramic industry. Comments: Cross-border management, perhaps a "squid", may also be a "wolf", it can not be brought to the ceramic industry a real new weather. But I hope it will bring a future full of surprises and hopes to the ceramic industry. Cross-border management truly reflects the low concentration of ceramic brands and has become a new appearance in the ceramic industry. Trend 3: Merger and reorganization In mid-December 2010, St. Taofang, one of the earliest companies in China's architectural ceramics industry to produce antique bricks, was pushed by suddenly closing its headquarters showroom and the exhibition hall in China Ceramic City overnight. The cusp of the paradox. Mao Jinghua, chairman of Foshan St. Taofang Ceramics Co., Ltd., said that he is striving for a suitable partner to join the operation, so that the St. Taofang brand will continue to exist; the Eagle Group, which completed the asset restructuring in August this year, intends to acquire St. Taofang. As the protagonist of the St. Taofang and Eagle brand, one of the earliest companies in the Chinese building ceramics industry to produce antique bricks, one is the old "big brother", in 2011, regardless of the rumors of mergers and acquisitions will eventually go, both The wind and the grass will cause a great concern in the entire Chinese building ceramics industry. Comments: After the asset reorganization is completed, the Eagle brand intends to expand the antique bricks. It is not surprising to acquire antique brick enterprises to expand the production and sales of Eagle brand antique bricks. For the antique brick enterprise St. Taofang, which has a history of 10 years, I believe that as long as there is enough capital to inject, it is entirely possible for the St. Taofang to make a comeback. But every company has its own expansion model, and acquisition is also a way. It is a normal phenomenon in the market economy that enterprises that are in good operating condition and want to expand are swallowed up by companies that are difficult to continue to operate. Trend 4: Since the reform of the county market , China's ceramic economy has developed rapidly, and the first-tier market in large and medium-sized cities is already saturated. As a result, the ceramic industry will develop its eyes on the third- and fourth-level county markets, where there is a “golden†waiting to be developed. Looking at the entire Huadong County market in China, many ceramic giants have taken root here and preempted this “fengshui treasure landâ€. Despite the cumbersome brand in the county ceramics market, the potential is huge. I believe that in 2011, more ceramic enterprises will not let go of this piece of cake. Comments: Even if there is no "ceramic going to the countryside", the third- and fourth-tier urban markets will be the new cake for ceramic enterprises. Since the "money" scene in the district and county markets is infinite, there is no reason for ceramic enterprises to rush. In 2011, let us focus on the regional and county markets across China to see the ceramic industry dominate. Trend 5: Inkjet Waves A few years ago, inkjet ceramics became the mainstream products of ceramic powers such as Italy and Spain, but their technology has always imposed a blockade on China until the lifting of the ban last year. Since the beginning of 2010, Gold Asia has launched Avatar series of digital inkjet ceramic products. By October 2010, Foshan Ceramics' leading company, New Pearl Ceramics Group, will release ceramic inkjet technology products at next week's Taobo Fair. Tao will also introduce ceramic inkjet technology and be listed as a key project for upgrading traditional industries in Foshan. According to industry sources, at least 10 Foshan ceramics companies are currently involved in the field of inkjet ceramics. In 2011, Foshan Ceramics will enter the "inkjet era." Comments: All along, due to the traditional ceramic printing like "copier", the imitation of the ceramic industry is more serious. Some companies have introduced new products and have markets, and other companies have copied them, so that ceramic products are homogenized and uniform. Because inkjet ceramics can be customized and customized, the products are difficult to copy, which is conducive to ending the imitation of the ceramic industry. In 2011, the inkjet trend will be popular in the industry.
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