E-commerce expands sales channels
According to the Internet Development Statistics Report released by the Internet Information Center, the number of Internet users in China has reached hundreds of millions. Among them, business network applications have performed well. Online payment, online shopping and online banking have seen a growth rate of 30% for half a year. Around the age, the age structure of netizens continues to mature, and the proportion of the main consumer groups over the age of 30 has risen to 41%. Facing the growing online shopping consumer group, some building materials companies have expanded their e-commerce roads, and at the same time, local stores have also begun to "touch the net" action.
"In 2010, the local home furnishing industry has undergone numerous tests such as property market regulation, raw material price increases, and competition upgrades. Although the entire industry has not been greatly affected, corporate profits have been constantly being compressed. In such a large environment Next, finding new channels has become the most urgent demand of many companies. Especially all kinds of home furnishing stores, not only to help building materials companies digest some of the pressure of price increases, but also to think about how to go against the trend. "Industry experts have said that with the With the continuous improvement of e-commerce platform and the continuous emergence of business opportunities, I believe that the store will also follow the market demand to establish an online sales platform, and some even boldly predict that 2011 will be the first year of home e-commerce.
It is understood that some stores in China's first-tier cities have opened up online sales channels, and online and offline cooperative sales are quite mature. To a certain extent, they have satisfied consumers' shopping habits, and have received many praises. The development prospects are very optimistic. In the local market, although this marketing model has not yet been promoted, there is currently a large-scale comprehensive store that is actively preparing to continuously improve the online mall, and it is expected to meet with the general public soon. Its opening indicates that the wave of e-commerce is coming to the local home furnishing market.
Intensify expansion into new year trend
In addition to using additional sales channels to occupy the market, the major local home furnishing stores are currently recruiting horses to expand their territory almost without exception. Many stores have begun expansion plans next year. It is rumored that the new stores of Zhonglian and Amrit are under planning, the second store of the home has been planned for a long time, and the Red Star Macalline Shenglong Plaza project has been launched. As a leading home furnishing company, the head of Daming Palace Group said: "In 2011, four projects of Daming Palace will be launched. In the next two years, Daming Palace will have four hypermarkets open one after another, including 150,000 square meters in the North Third Ring Road. 4 projects including the Michun Furniture Store, the Eastern Suburb Project in the middle section of the East Third Ring Road, the Western Suburb Project, and the Daming Palace International Trade Center next to the North Second Ring Road and Taihua Road to complete the east, west, south, north, and middle of the Daming Palace Stable layout situation. "
With the construction of Fengwei New District, Chanba Ecological District, Daxing New District, Guantian Economic Circle and other regions being stepped up, the pace of urban expansion is also accelerating, the city ’s permanent population will increase, and the demand for home consumption will continue to expand. This requires the coverage of the stores to become wider and wider, and from the current distribution of local home stores, it is difficult to meet future market demands. Rapid urban construction will inevitably bring about aggravation of expansion. It can be seen that whoever catches up with the pace of urban construction will gain market initiative.
Survival of the fittest is more obvious
Good market expectations do not mean that there is no resistance to the development of the store. On the contrary, the more prosperous the industry, the more intense the competition between enterprises. An industry source told reporters: "While many stores are planning to expand, the smell of gunpowder in the home market will be more intense, and even some stores will gradually fade out of people's sight."
Compared with the previous years, the local building materials home furnishing market has indeed increased a lot. Although the continuous enrichment of the traditional market, building material supermarkets, comprehensive stores, and professional stores in the industry, to a certain extent, it has avoided homogeneous competition, but from In the long run, the increasingly full sales channels will give companies less room for new ideas to attract consumers. A store official said: "Under the current situation of no obvious growth of consumers, the stores will definitely compete fiercely, and there will even be a situation of reshuffling. If you do well, you will gain a firm foothold, the stronger will be stronger, the smaller It will naturally be eliminated. "In addition, if companies want to make significant progress, they must constantly update their business ideas and keep up with the situation in the consumer market. In addition, professional stores such as furniture stores and soft decoration stores are maturing, which is a big impact for comprehensive stores.
In fact, the adjustment of the survival of the fittest will run through the development process of the entire home furnishing industry, and ultimately those who fall will always be those small-scale, irregularly operated and low-credit enterprises. Therefore, if the home store wants to stand up in the next time, it is necessary not only to open branches to occupy new markets, but also to strengthen management and provide services to keep the old market.
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