Ageing population brings new business opportunities in the sanitary ware market

The ageing population in China is growing at a very rapid rate. Now, over 60 million people will be over 60 years old by the end of 2014 and will reach a peak by 2050 and will exceed 400 million. In light of this situation, the Chinese government will have to provide public pension places and services in the future. Among the old-age care facilities, the space that deserves attention is the bathroom. The daily cleaning and health care of the elderly relies on sanitary facilities, so there will be great business opportunities for the future sanitary ware to enter the elderly market. China’s single-child policy is hot and it is a measure to deal with the aging of China. Social attention for the elderly is increasing. In the sanitary ware industry, many companies have also begun to adapt to market development and research and development of senior citizens' private bathrooms.

There is no clear definition of "elderly" bathroom products. The generally accepted view in the industry is that in addition to bathroom products specifically designed for the elderly, the “elderly” bathroom products also refer to bathroom products designed to facilitate access for the disabled to the toilet and to facilitate activities such as toileting. It can be said that, based on the physical and physiological characteristics of the elderly and people with inconvenient mobility, the bathroom products that are designed to protect the elderly in the various activities in the bathroom can be called elderly products.

The "elderly" sanitary ware products do not stop at the concept, but are based on ergonomics, combined with the domestic elderly's consumption habits to conduct overall design, and research and development of the elderly's physical characteristics and state of mind on the basis of research and development of sanitary products. Older home products, like children's home products, should be designed to minimize insecurity. In addition to considering safety, health, practicality, and accessibility, older people may not necessarily only like dark-colored home products. The colorful art and ornamental products are loved by older people.

Nowadays, the bathroom door can be made into two-way opening or sliding door to prevent old people from fainting and can't call for help. U-shaped or L-shaped handrails are installed on both sides of the toilet to solve the squat obstacles of the elderly. Under the bathroom cabinet is hollowed out to facilitate the elderly. Wheelchair access; bathroom floor laying anti-slip floor tiles; bath space scales to facilitate the elderly to stretch, reserve the operating space for nursing staff; to do wet and dry separation, set waterproof sockets.