Recently, the consumer electronics giant has been quite active in “making carsâ€, and new car-making actions have been frequently exposed. In the face of the huge new energy vehicle market, many giants can't hide their ambitions for the auto industry and speed up the pace of building cars. The war has burned from the consumer electronics industry to the unmanned sector.
Although Apple is cautious about "making cars" inside, a car-making plan called "Titan Plan" is still circulating. It is reported that Apple's car has been promoted from concept to small batch production, and its unmanned technology is becoming more mature.
Samsung has been involved in the automotive industry for a long time. Recently, more news said that Samsung Advanced Technology Research Institute has set up a new team to study driverless technology. Although Samsung said that it does not intend to produce a complete vehicle, it still looks for opportunities in the automotive-related field.
In recent years, there has been a giant who has been repeatedly reported that it will develop unmanned news. That is Huawei. Recently, Jiang Wangcheng, president of Huawei's Internet of Things solution, said that the company will provide an on-board computing platform for automatic driving.
The auto industry is no longer a traditional car company alone. Based on artificial intelligence technology, Dyson, Baidu, 360 and other giants have also entered the field of new energy vehicles.
Apple secretly builds a car
Samsung wants to be a supplier
The confidentiality of Apple's car work is not easy. Recently, news of an accident in an apple driverless vehicle has further exposed its internal car-making projects.
It is reported that very early, Apple secretly launched a car-making plan called "Titan." Apple's self-driving car team is the most prominent element of its Titan program. It is understood that Apple has more than 5,000 employees studying autopilot cars, and its car boards and chips are also in the process of development. Apple has been digging about 50 employees from Tesla. This year, Apple also recruited talents from Tesla for Autopilot, quality assurance, powertrain, mechanical design and firmware.
Unlike Apple's closed-end car, Samsung's car is more high-profile.
In 1994, Samsung’s chairman Li Jianxi set up “Samsung Motorsâ€, but after the Asian financial crisis broke out in 1998, Samsung transferred the auto assets to Renault.
Three years ago, Samsung once again established the auto parts division, and then continued to expand the auto sector. In 2016, it also spent $8 billion to acquire Harman International Industries, a US auto parts manufacturer. This is Samsung Electronics' largest acquisition to date. This series of actions has been thought by the outside world that Samsung intends to make a comeback in the auto industry.
It is understood that Samsung Electronics is also actively deploying driverless technology. Last year, it was reported that Samsung became the first company in South Korea to obtain a test license for self-driving cars and established an autopilot R&D team. Although Samsung denied that it will build a complete vehicle, it is still in the field of smart cars, and invested in the US laser radar startup TetraVue and a number of companies in the field of car networking technology, communications and autonomous driving algorithms.
Earlier this year, Huawei also announced cooperation with BYD to jointly launch the cloud track driverless system, and said that the autopilot project will involve the car networking team and the 5G team.
Internet analyst Wang Ruchen said: "The two giants have their own characteristics and advantages in the field of building cars, but the disadvantages are also obvious. Apple's advantage in UI, system, car networking services, Apple's highlights are the Internet, autonomous driving, AI intelligence The windshield is weak in the whole vehicle industry system. Samsung has strengthened its vehicle networking and new energy technologies in the semiconductor and display and integrated supply chain system in recent years. At the same time, Samsung has experience in building cars many years ago. It also has vehicle manufacturing conditions, test conditions, autonomous driving solutions and battery pack technology, but it is still in a weak position in the 'soft' field, especially in ICT and UI."
Some insiders believe that: "At present, Apple driverless cars will be available in 2021, but how the industry will play a role in Apple's market value will not be predicted at present. Unlike Apple, Samsung wants to be a high-tech supplier of connection systems. It has been exerting power on automotive electronic components, automotive power batteries, and driverless systems. The intention of manufacturing is not obvious."
Car property change
Electronic giants launch new contest
In addition to Apple and Samsung, giants such as Huawei, Dyson, and Blackberry are all on the "making cars."
Huawei is more concerned about car networking. The industry believes that the car's central control panel will become the fourth screen after mobile phones, TVs and computers, changing the way people travel and lifestyle. BMW, Audi, Porsche and other auto companies have already established alliances with Huawei and have long-term cooperation on vehicle networking technology.
Dyson founder James Dyson recently announced that the company will launch its first electric car in 2020. The BlackBerry executives also said: "The smart car field will become the main application scenario for BlackBerry in the future."
Industry economic observer Ding Shaojun said: "Electronic giants cross-border cars, there are two reasons: First, the automotive industry is at the key node of change, the new energy of power, the system's AI intelligence is the industry trend, the automotive industry upgrade Will bring a new huge market; Second, the electronics giant has strong financial capabilities, talent resources and brand influence, while the technical thresholds of new energy, AI intelligence are not high for these giants, they are fully capable of intervening in new energy Smart car industry."
Wang Ruchen believes: "The traditional automobile industry chain has matured, the threshold is lower, and the upgrade is facing, which provides opportunities for the technology giant. At the same time, the car has changed from travel tools to scenes and platforms, and the industry and technology industry are more closely integrated, technology Enterprise involvement has an increasing advantage. In addition, the automotive industry has the most comprehensive and up-to-date ICT and energy technologies, and the new field is relatively profitable."
However, the industry believes that: "The competition between auto companies will eventually fall into new energy technologies, services and scenarios. Some companies with only IT experience are not good at finding out the way. Consumer electronics giants will focus more on the auto industry. Search for resources in supply chain resources, AI intelligence, and Internet operations."
Flooring Surface Protection,Non Woven Fleece,Absorbent Painter Cover,Custom Floorliner Surface Protection
Suzhou Surface Protective New Material Technology Co.,Ltd , https://www.surfaceprotective.com