Brand marketing is the soul of SMEs' survival!
China has become a manufacturing factory in the world. The current "Made in China" and "Created in China" are attracting more and more attention and discussion. However, the relatively closed and narrow vision has limited the development of many Chinese companies. Operators, they often lack the backbone and vision of a large enterprise and a big brand.
From the 1980s in the last century, simple advertising communication was enough to build a brand. In the 1990s, the overwhelming advertising investment could also support a brand. Today, in order to establish a brand, advertising warfare, packaging warfare, Quality warfare, step by step upgrade, abound; the surface looks very lively, a battle of advertising, a price war, another promotion war, etc., one after another, not too happy, but in the end, they are still not very accurate Good solution; there are many companies that do not have insight into the differentiation of consumer demand. They only use advertising to bombard a concept and win the attention of the market. However, they ignore the difference between the service of their own products and their peers. The commonality of communication with consumers has led to continued growth in production and relative stagnation in consumption, which has intensified market competition.
Under the eyes of our eyes, we often have such a situation: a brand of products promoted by a company is selling well in the market. Everyone is rushing to follow up and produce similar products. For a time, similar products flood the market, and they just put themselves in the market. The characteristics of the brand are completely left behind, and the result is damage to their own brand.
At present, many brand enterprises in China cannot achieve higher market breakthroughs, and can not truly reflect the brand's personality culture and consumption charm. The main result is that they only focus on rough brand hype, but it is difficult to intensive brand operation. Be patient and study. Many companies often expect large-scale, long-term advertising on well-known TV stations and media, or use various celebrities and event gimmicks to achieve brand awareness. The result is a lot of false and arrogant stirring out of the air. The bubble makes it impossible for companies and brands to achieve self-recognition correctly. This phenomenon is not uncommon in the Chinese market at this stage.
Therefore, in the battle of competition in the terminal competition, many regional brand advantages are becoming more and more obvious. At the same time, regional brands are constantly updated, eliminated, and developed in the same region after being attacked by other brands to expand market share and lead.
The development of the times shows that the era of single-level success in marketing, advertising wins, packaging revolution, and concept hype has ended. In other words, marketing methods are becoming more and more abundant, making full use of combined marketing methods: media advertising, terminal launching market, display, Promotional products, award-winning promotions, etc. of different target groups, through the integration of all effective resources through advertising, public relations, promotion, outlets, etc., to create and have a sustainable development brand, using a complete personalized cultural system as a guide to create The ideal of the "100-year brand" is possible.
Dongguan Changan Key Electronics Factory was established in 2003 and is located in the world factory - Dongguan. It integrates R&D, production and sales, and has two brands: “STAROBOT robot†and “ELET Yiliteâ€. Products are: automatic soldering machine | soldering robot | automatic soldering machine | torque meter | torque tester | cap torque tester | automatic soldering iron head | non-standard soldering iron head | special soldering iron head | custom soldering iron head | soldering iron head | Screw machine|screw automatic lock machine|automatic dispensing machine|
STAROBOT manipulator - the leading brand of automation equipment in China. Production of automatic soldering robots, screw fastening automation, dispensing automation, automatic soldering iron tips and various soldering iron tips.
ELET - the leader of precision torque. Production Torque Tester, Electric Torque Tester, Hydraulic Pulse Torque Tester, Cap Torque Tester, Automatic Cap Torque Tester, Screw Torque Tester, Shaft Torque Meter, Lamp Torque Tester, Split Torque Tester .
With our experienced industry experience, we are the general agent of Quantum Data Video Maker in the United States. Since the establishment of the company, we have always adhered to: customer orientation, quality first, automated process, the pursuit of excellence! In the field of automation and mechanical instrumentation, we set the benchmark for the industry and become the world's leading quality spokesperson.
The above materials are provided by Mo Mengping 0769-85492889, Dongguan Changan Key Electronics Factory.
Dongguan Changan Key Electronics Factory
Dong Guan Key Electronics Co. Ltd
TEL: (0769) 85492889 13537040198
FAX: (0769) 85393191
Address: 2nd Floor, Xingfa, Changshi Science and Technology Park, 6th Industrial Zone, Wusha Liwu, Chang'an Town, Dongguan City, Guangdong Province: B1019, Area A, 1st Floor, Mingsha Electronics Square, Changsha Town, Dongguan City
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