China's furniture stores dramatically increase low-end products or face elimination

China's furniture market has a wide range of low-end and high-end furniture, and there is a situation of oversupply, while high-end furniture cannot yet meet market demand. The ability to produce high-end furniture in China is insufficient. The processing methods, workers' technical level and the supply of raw and auxiliary materials cannot meet the conditions for producing high-end furniture. Many of the high-end furniture sold in China are imported. Currently, the production of medium and high-end furniture is growing, and poor-quality low-end products are gradually withdrawn from the market.

China's furniture market sales are mainly based on furniture malls. According to incomplete survey statistics by industry experts, there are currently more than 2,500 furniture distribution sites with more than 5,000 square meters in China, more than 900 over 10,000 square meters, and more than 500 over 20,000 square meters. At home, there are more than 100 people over 30,000 square meters, and more than 30 people over 50,000 square meters.

In addition, there is a furniture street of nearly 2 million square meters like Lecong and Longjiang towns in Shunde, Guangdong, a furniture market with an area of ​​more than 200,000 square meters in Likou, Suzhou, and nearly 200,000 square meters in Houjie Town, Dongguan. Furniture Avenue and so on. In short, the operating area of ​​professional furniture circulation places across China has reached 20 million square meters. In addition, there are a large number of furniture stores and large department stores operating furniture.

There are several types of domestic furniture sales: one is a large-scale furniture mall, where manufacturers rent furniture to sell furniture, and dealers rent furniture to sell furniture. The former accounts for the vast majority. The main types of business are civilian furniture and office furniture. . The second is that the dealers built or rented the sales premises to operate completely by purchasing and operating independently. The third is the operation of specialty stores, which are generally self-operated by individual brands, mainly with domestic larger production enterprises and famous foreign brands. Fourth, department stores have opened up venues for furniture.

The above several business methods are the main ways of furniture sales. In addition, there are furniture orders by way of bidding, most of which are carried out by government procurement. According to the bidding law promulgated by the state, the department recognized by the state The bidding document is issued, and the furniture manufacturing enterprise bids. The winning bidder produces furniture samples. After passing the examination, it will be produced and delivered according to user requirements. China's furniture market is still immature, the furniture dealer team has not yet formed, and is in the process of growth. The entire furniture market also needs to continuously increase capital investment and adopt advanced management models while improving itself.

China's accession to the WTO has brought rare development opportunities to China's economy, and has provided an excellent opportunity for China's economic integration with the world. China's economy has continued to develop steadily, and capital construction has entered a period of vigorous growth. Domestic demand has expanded unprecedentedly, which has also brought new opportunities to the furniture industry. At the same time, joining the WTO will attract a large amount of overseas capital inflows, bring opportunities for joint ventures and cooperation for many small and medium-sized furniture companies, and use external forces to improve the level of marketing planning, quality management, product packaging and standardized production management of furniture companies. In addition, China's accession to the WTO as a developing country will promote the development of the traditional textile and building materials industry. In this way, it will further reduce raw material procurement costs, thereby reducing furniture production costs and enhancing the market competitiveness of enterprises.

After joining the WTO, due to the reduction of furniture tariffs, it will promote the growth of furniture imports and exports and provide furniture export opportunities. Joining the World Trade Organization will promote the establishment of information databases, the development of new products, the protection of intellectual property rights, the use of high and new technologies and the use of new materials by furniture companies. After joining the WTO in 2002, it has had a favorable impact on the Chinese furniture industry. The continued growth of furniture exports is a good example.

China has become a major furniture producer in the world and an important furniture consumer. China has a population of 1.3 billion, and a huge potential consumer market has attracted worldwide attention. At present, the per capita furniture consumption level in China is still low. With the continuous improvement of the living standards of our people, the furniture consumption will definitely increase. If the per capita furniture consumption level in China reaches the consumption level of medium-developing countries such as Thailand and the Philippines, it will be around $ 20 per capita per year. , Its total consumption is also more than 200 billion yuan. Therefore, it can be expected that there is still great potential for furniture production growth in the furniture industry.

In the 21st century, the Chinese government proposed to accelerate the pace of urbanization and small urbanization. The 16th National Congress of the Communist Party of China proposed to comprehensively prosper the rural economy and accelerate the process of urbanization, so as to further stimulate the consumer market and expand the consumption field. This national initiative will certainly further promote the construction of housing in our country, and thus will lead to the development of housing-related industries. The State Council has proposed residential industrialization based on social needs and development needs. This initiative will drive the standardization, serialization, and industrialization of tens of thousands of products supporting residential buildings. Due to the development of housing industrialization, housing has entered the market as a commodity, providing a development space for various types of furniture and supporting products.