China and the United States floor market comparison: different national conditions different floor market

"Emovermic and foreign" everyone is no stranger to this word, have to say, in some of the choice of goods, people prefer to buy foreign goods, especially for electronic digital products. However, in the flooring area, such situations are rare. It is understood that domestic flooring brands are more favored than foreign countries at the same price. What are the reasons why consumers prefer domestic flooring rather than foreign brands?

Recently, consumers have paid special attention to domestic and international price issues due to a 2011 survey of global cost of living surveys published by Mercer Consulting. This report shows that Beijing ranks 20th in the world in terms of cost of living, even higher than New York. The publication of this report immediately sparked heated discussions among parties on the price level of China and the United States.

Wei Zhong, director of the Economic Transformation and Development Research Center of the Institute of Economic Research of the Chinese Academy of Social Sciences, pointed out after reading the report that the report was originally written by Mercer to help multinational corporations draw up salaries and allowances for expatriates. The local cost of living of the resident personnel does not reflect the true cost of living of the local residents. Therefore, it is determined that “Beijing has higher prices than New York” is misread.

On the whole, the same performance of foreign flooring is much higher than the price of domestic flooring, and smart consumers have to do the best selection. Domestic flooring is increasingly favored by consumers. China's flooring industry is heading for a better road!

Although the Da Vinci furniture fake "foreign brand" incident slowly cooled, but this "hanging sheep to sell dog meat" of the vicious incident was impressive. Exposure of this incident, so that those who Yang Yang brand super high-priced behavior is no longer mad, while giving consumers a good wake-up call, but also greatly increased consumer concern for domestic brands.

In China, there are many leading players in the flooring industry. They are like household names in the film and television industry and are well-received by consumers. Sanxiang Flooring: In January 2011, the total floor production and sales volume of Saint Seiya exceeded 200 million square meters, and the cumulative user scale exceeded 5 million users. Intensive floorboards for saints continued to lead the country for 15 consecutive years; nature flooring: solid wood flooring, Reinforced wooden flooring, eco-creative flooring, multi-layer solid wood flooring, three-layer solid wood flooring, aesthetic antique flooring, cork flooring and other multi-category flooring as one of the leading brands; World Friends of the floor: China well-known trademarks, national high-tech enterprises, Asian brands 500 Strong... They all have unique advantages and lead the Chinese flooring industry.

The floor industry clusters that have developed in recent years have brought profound influence to the flooring industry. According to the current situation, the era of floor competition and integration has come. In the future, the flooring industry needs cooperation and co-existence among relevant companies to attack the market in a grouped manner and to meet greater development. "Industrial cluster" has also become a new model for the development of the flooring industry.