Chrysler Automobile looks to "Made in China" into a magic weapon

The Dodge car with Chery's "new gene" will be a Christmas gift that Chrysler brings to consumers in Eastern Europe and Latin America. The car will be China's R&D plus moderate Chrysler improvements and will be produced in China, which is the second innovation of Chrysler in the Chinese market 23 years later. Once this is successful, it will help Chrysler to get rid of the predicament and reproduce the glory of the former auto giant.
Yesterday, Chrysler President and CEO Tom Lesotho said, "The strategic cooperation with Chery Automobile will be an integral part of the new business model, which will enable us to launch new products with faster capital and lower capital investment. ."
Although Tom Lesotho did not mention the benefits of this cooperation in detail, Vice Minister of Commerce Wei Jianguo broke the secret: "According to statistics, GM manufactures 1 car in China and 5 to 6 cars in other countries. The level of profit is quite."
Low-cost Chinese manufacturing will bring Chrysler a lucrative bicycle profit margin, but Chrysler is not limited to this. According to Mike Menglei, executive vice president of international market sales, Chrysler said, "Based on the growth potential of small cars (C-class cars) in various countries, we expect small cars to more than double our sales."
Lesotho said, "The cooperation between the two parties will help to rapidly expand the product line and expand market share. It will also help to expand the market in Eastern Europe and Latin America and reduce dependence on the North American market."
After seeing Chrysler's development vision, Zhang Guobao, deputy director of the National Development and Reform Commission, praised: "Chrysler is the most innovative automobile company." In Zhang Guobao's view, Chrysler has created two firsts in China: the first one was established in China. The international automobile company of the joint venture, the joint venture company is Beijing Jeep; the first international automobile company that signed the above agreement with the Chinese automobile company.
While exploring the future of Latin American and Eastern European small car market, smart Lesotha has not given up its pursuit of the Chinese market. "A month later, Beijing Benz will have a new Chrysler 300C born." Lesotho pointed out. This year, Chrysler 300C's performance in the Chinese market has clearly made Lesotho proud: According to statistics, with the strong distribution network of 120 dealers, in June 2007, Chrysler 300C sales exceeded 2,000 units. It set a record for the first monthly sales of US luxury cars in the Chinese market to exceed 2,000 units.

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