Departure of furniture from "export to domestic sales"

As many export companies have turned to the domestic market, there have been many outlets in the suburbs of Beijing that focus on selling exports to domestic furniture. Profile picture

Since the financial crisis, the deterioration of the overseas furniture market environment has driven more and more export companies to divert their course and enter the domestic market. Especially in the past year or two, furniture brands that have entered the line of sight under the banner of "export to domestic sales" have gradually increased. In the major stores in the city, in the brand independent stores and suburban warehousing experience stores, these transformed brands have appeared frequently. .

Compared with exports, many companies all admit that operating in the country is more complicated. Enterprises accustomed to mass production according to large orders must first learn to accept the demand for small orders, and the complexity of domestic consumer demand also makes furniture companies have to face and strive to meet many non-standardized consumer preferences.

In the domestic furniture market, furniture companies that have experienced many years of ups and downs have already developed a good body, and their ability to resist risks during the turbulent market is also increasing. In contrast, export enterprises that have just transformed are like juvenile teenagers. They have a grasp of the market, the recruitment of distributors, the efficiency of consumer demand, the precise judgment of product grades and the establishment of retail channels. Whether the teenager can gain a foothold and grow on the new soil.

In the final analysis, the brand depends on the product to carry it, and the same applies to enterprises that export to domestic sales. For a transformation company that urgently needs to increase its brand influence in a short period of time, it should not unconsciously raise its body because of its overseas background, and think that it is superior; nor should it be because domestic requirements for environmental protection levels are not as good as foreign ones. Severe, can't help but put down the shelf, reducing the requirements for product quality.

Transformation is just a new beginning. How far can the journey of domestic sales go, companies need to be cautious.