Industrial clusters are a kind of development mode spontaneously formed in the primary stage of China's social and economic development. The China National Hardware Association officially awarded Zhangjiagang Daxin Town China Hardware Township in 1996 and began to promote the construction of industrial clusters in the light industry. So far, the China Hardware Products Association and local governments have built 44 distinctive industrial clusters. According to incomplete statistics, the annual sales of 44 industrial clusters have exceeded RMB 350 billion, and 2 million people have been employed. The total number of production enterprises is more than 40,000. The average growth rate of sales in the last three years is 10%~15%. After many years of development, industrial clusters have achieved substantial results. The hardware industry clusters have achieved great results and have made outstanding contributions to the development of the industry.
Leading industries in the industrial clusters are clearly defined and the degree of specialization is improved, forming a regional advantage. The average industrial production value of the leading industries of various industrial clusters exceeds 10 billion yuan, and its main products are in the leading position in the same industry in the country. The total profits and taxes of various industrial bases have exceeded 10.6 billion yuan, and they have all become one of the main pillars of the local industrial economy. The industrial clusters have a high degree of specialization, mature production technologies, and relatively complete management. The market supply and marketing network is relatively sound. Strong brand strength and relatively complete industrial support.
All industrial clusters attach great importance to the construction of public service platforms and form a support for transformation and upgrading. With the strong support of the local government, we have made gratifying achievements in building product R&D centers, testing centers, talent training centers, information centers, logistics centers, and trade centers, and promoted cooperation in production, learning, research, trade, and inspection. And exchanges, but also promoted the upsurge of corporate independent innovation. The most prominent ones in this area are Xiaolan, Shunde, Jieyang, Zhongshan, Anping and Danzao.
Siu Lam formed the Productivity Promotion Center, Hanxin Modern Design and Manufacturing Technology Service Center, and Xiaolan Town Science and Technology Innovation Center. Shunde established the China Kitchen Research Center, the Guangdong Gas Appliance Engineering Research and Development Center, and the Energy Saving and Environmental Protection Gas Appliance Development Center. Jieyang set up a hardware trading center, Guangdong Province, stainless steel product testing center, Jieyang City, small and medium-sized industrial competitiveness upgrading center. Zhongshan set up a shower room design research and development center, shower room science and technology innovation doctoral service center. Anping set up Hebei Province Wire Mesh Product Quality Supervision and Inspection Station. Danzao set up a transformation of South China Hardware Network, upgrading the e-commerce platform.
In the process of development, industrial clusters attach great importance to the formulation of industrial planning and lead the development of enterprises from the perspective of long-term industrial development. Various localities have also issued relevant measures to encourage the development of enterprises according to actual local conditions. Doing better: Jieyang, Huanghua, Shunde, Leliu, Fenghua Jiangkou and other places.
The industrial cluster standard system and brand construction have made significant progress. Actively explore product alliance standards throughout the country and promote industrial development from the aspect of standard system construction. At the same time, it also encouraged the brand building and formulated incentives for brand promotion.
Danzao is helping the hardware companies to implement ** discount interest policies; at the same time, it spreads out lean manufacturing models, speeds up the development of product regional alliance standards, and supports companies to declare their brand names. Leliu established the Leliu Middle-small Hardware Enterprise Alliance to set industry standards through the alliance, actively promote the use of Leliu Hardware Collective Trademarks, standardize the market behavior of hardware companies, and enhance brand image. Through years of efforts, Zhongshan has gradually established a model of government + industry associations + corporate standards for development and promotion of alliances. It has successively formulated and implemented 24 standards for industrial cluster alliances, promoted the optimization and upgrading of industrial clusters, and improved industrial competitiveness. The company's production and sales companies have gathered in groups, led the industry in the direction of development and driven the rapid development of the industry, its own development and aggregation of nearly 200 manufacturers of bathroom terminal products, and these companies have their own brands and have high visibility. Shantou takes policy support and improves the investment production environment as its focal point. It continues to provide support and rewards for enterprises in applying for provincial and national brands, qualifications, and outbound trade shows, and encourages and guides zipper companies to go global.
The problem cannot be ignored. The problems existing in the development of industrial clusters are also the more prominent issues in the development of the industry.
First, weak anti-risk capability and irrational product structure. The industrial clusters with massive economic characteristics have the weaknesses of close-range imitation. Similar technologies, similar products, and low-end and middle-end markets are likely to create vicious competition. Most hardware manufacturing companies are small in scale, have poor production equipment, lack the ability to develop new products, face complex and volatile markets, and bases also show insufficient capacity in anti-risk capabilities, and their ability to resist risks is very weak.
Second, the brand effect in the international market is not obvious. Due to the high loyalty of foreign brands to the foreign market, some Chinese famous brands in the industry and Chinese well-known trademark products are basically confined to the domestic market, and it is difficult to break into the international market, especially the markets of developed countries. Base OEM's OEM exports still account for a large proportion.
Third, some industrial base governments do not pay enough attention to base construction. Some of them are the performance projects of a government. After the change, they will no longer be interested. Because according to the Interim Regulations, some bases have already expired and are subject to re-evaluation. Although the association has contacted many times, it has not responded to the re-evaluation work, resulting in indefinite postponement of the base re-evaluation and affecting the co-construction of industrial clusters.
In order to face the new situation, the five major transformations will face the transformation and upgrade requirements for the industrial cluster construction of the hardware products industry. To continue to maintain the development of the hardware industry, save resources, reduce consumption, protect the environment, and enhance the quality and efficiency of economic growth, we must continue to maintain The orderly, healthy, and rapid growth of the industry must achieve five major changes:
The first shift is a shift from extensive to intensive. Change the original status of small, multiple, weak and scattered industries, improve product processing capabilities, upgrade manufacturing equipment and processes, create brands, and take an intensive development path. The core of extensive transformation to intensive is to improve product processing capability and quality level, and take the road of independent innovation and independent brand development.
The second shift is from labor-intensive to technology-intensive. Labor-intensive industries can also introduce modern electronics and information technologies into the industry. The hardware industry has a wide variety of products, each with its own characteristics, taking a technology-intensive approach, increasing the technological content of products, adding value, and intensive development of high-end markets.
The third shift is the shift from quantitative expansion to qualitative improvement. At present, the status quo of product homogeneity and low-level duplication of labor in the industry has not yet been improved. To achieve the transition from a large producing country to a strong manufacturing country, we must overcome the current status of too many low-end products and high-end products.
The fourth shift is a shift from low-cost, low-price to high-value-added, high-margin. The low-price competition between peers is an act that harms the industry and hurts both sides. The industry must compete with the technology, start with the connotation and added value of the product to gain the favor of the market, so as to maintain an orderly and healthy ecological environment in the industry.
The fifth shift is the gradual change in the proportion of export OEMs to gradually increase their own brands. It is necessary to further consolidate and expand the international market, increase the development of the domestic market, walk on two legs, and pay equal attention to domestic and foreign markets in parallel. OEM production mainly consists of orders, processing, and delivery. It lacks market dominance and bargaining power. Therefore, it is necessary to establish independent brands, gradually increase the proportion of self-owned brands' exports, and increase international competitiveness.
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