In recent years, the market development of China's sanitary ware industry has been very rapid, especially when foreign brands quickly seized the market, which made the industry entrepreneurs somewhat uneasy. All along, foreign capital invests in the production of sanitary wares in China, often due to capital and technical advantages, can make the products complete and rich in variety; in marketing, positioning the high-end market, constantly eroding the Chinese market, blocking Chinese enterprises . In recent years, we have seen that due to the rise of Chinese companies, the situation in China's sanitary ware market, which is controlled by individual foreign brands, is changing and the competition is becoming more intense. The sanitary ware pattern has been plundering the Chinese market with mature business models. Prior to 2003, Kohler dominated the high-end market of Chinese sanitary ware. During the period of 2003-2007, TOTO sprang up and formed a three-legged situation of TOTO, Kohler and American Standard. At present, foreign brands active in the domestic market mainly include Japan's TOTO, Ina, American American Standard, Kohler, Moen, Delda, Hansgrohe, Durawi, Leyi, GROHE, and Spanish. Home, and domestic brands such as Wrigley sanitary ware, sales volume has reached 1.2 billion yuan, can compete with international brands such as TOTO, the Chinese sanitary ware market is changing the market by individual foreign brands, the competition is increasingly fierce. It is reported that before entering the Chinese market, these foreign brands have developed more than one hundred years, and the business operation mode has matured. For example, TOTO has a market share of about 70% in Japan, and Kohler has a market share of about 40% in the United States. 'No matter the mode of producing products, the mode of market research, the mode of space, the mode of channel network deployment, the mode of terminal promotion, and the mode of competition with competitors are all ready-made models, and they are constantly improving. Supported by these systems, like a healthy human body, these foreign brands are more dynamic. The production lines of foreign famous brand enterprises are very long and complete in variety, covering high, medium and low-end markets. Due to its brand awareness, consumers have a high degree of recognition of the brand, forming a market blockade for Chinese sanitary ware brands. 'For example, TOTO bathroom, low-end toilet terminal price is only 600 yuan. 600 yuan to buy a toilet, consumers will buy TOTO or private enterprises? Therefore, the ban on the sanitary ware market is very serious. 'In 2009, foreign brands accelerated their expansion in the Chinese sanitary ware market. 'China will be transformed from a world factory to a world market. The huge population and rising per capita income level make many foreign sanitary ware brands optimistic about the Chinese market. 'Yu Yujie, general manager of marketing of Dunhuang Building Materials Co., Ltd. said. The international sanitary giants have extended their reach to the Chinese market, and they have also sounded the alarm for some companies with weak strength and lack of brand awareness.
Auto Led Bulbs,Car Bulbs,Car Light Bulbs,Auto Light Bulbs
CHANGZHOU CLD AUTO ELECTRICAL CO.,LTD , https://www.cld-leds.com