Furniture e-commerce actively prepare for the double 12 "double 12" to come, the home industry once again ushered in a promotional war. However, "shopping carnival" is really worthy of the name? After careful comparison, the consumers found that the price of the children's bed in the double 11 to double 12 did not change.
Carnival merchants are busy preparing for the game
Last weekend, Ms. Zhao was not idle at all. She had been sitting in front of the computer and was serious about doing online shopping for household items, preparing for the “double 12†spike.
"On the day of 'Double 11', I bought furniture such as bed , sofa , dining table, etc. The quality and after-sales are very good. This time I plan to add 'double 12' to fill the rest of the household items." Ms. Zhao told reporters that the home bought. The supplies are used by the new home. After saving a lot of money and time, "I prefer the Japanese style of home. I can't buy the building materials market several times, or there are many online styles."
There are not a few owners like Ms. Zhao. Many owners have purchased a batch of building materials and household items in the “Double 11â€, and then went to the “Double 12†and then seized the opportunity to replenish and select the remaining supplies.
On Taobao, Jingdong, Suning Tesco and other major e-commerce websites, the reporter found that the "Double 12" activity has arrived in advance, and furniture, home appliances, sanitary ware, home textiles and other commodities have joined the promotion war, and the merchants are actively preparing for this. Year-end e-commerce feast.
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Double 11 promotional price continues to this day
Then, compared with the “Double 11â€, what is the price of the “Double 12†commodity? The reporter compared the prices of some large items such as sofas and dining tables, and found that many “double 11†promotional building materials and household items did not appear to rise due to the end of “Double 11â€. Most merchants continued the promotion activities. To allow owners to purchase goods with ease.
Online promotion normalization line welcomes the end of the year
The owners who have participated in several online shopping festivals have become more and more experienced in online shopping. Compared with the previous "double 11", "double 12" and other major promotions, and then buy household items, now online home building materials activities have entered the stage of promotion normalization, many products have maintained a year-round promotion situation.
According to Tmall, this year's "Double 11" Tmall home improvement products are equipped with furniture, building materials, whole house customization, and decoration design. There are nearly 2,000 merchants participating in the event, which is nearly 100% higher than the same period of last year. Newcomers are also involved in the sales war. "In fact, in addition to actively preparing for the 'Double 11' and 'Double 12' each year, we will also formulate promotional plans every month and launch some hot-selling product promotions." A person in charge of sales of the sofa told reporters that the electricity is now The promotion of the business has been connected with offline activities, and the frequency of promotions is getting higher and higher.
In addition to the hot online activities, the building materials home store is also preparing for the “Double 12†promotion, which will be the final sprint for the annual performance.
In the Jiaxing building materials market in Zhejiang, the reporter saw that many merchants hang out the activity price of the people. "It is already December, and it is necessary to sprint the annual sales task, so the price is still relatively affordable." The clerk of a bathroom product store told reporters that if the owner has plans to open the spring next year, he may wish to purchase a batch before the end of the year. Building materials and household items.
Try to shop around
In the face of a wide range of promotional activities, many owners are inevitably a little tired, how to choose? "A few years ago, I kept participating in various group buying meetings, but I felt that the price was always unpredictable. Now the online promotion activities are dazzling." Mr. Xu Li spoke in the channel, in order to choose the right building materials for the new home. Supplies, he is exhausted.
Then, in many promotional activities, how to choose affordable and suitable home building materials? Lu Mingqiang, deputy secretary-general of Jiaxing Home Decoration Industry Association, suggested that consumers should try to shop around and choose merchants with high credibility in the process of purchasing.
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“Owners should not only pay attention to the price of goods, but also focus on the material quality of the products and the quality of service such as distribution and installation.†Lu Mingqiang said that many owners believe that the price of goods on the Internet must be cheaper than that of physical stores. In fact, many home brands have adopted The online and offline products are staggered by the business strategy. Online products may not be available offline. Therefore, the industry mainly compares materials carefully.
In this year's "Double 11" event, there are problems with the low price of individual pre-sales. Therefore, owners who want to buy pre-sale home products online are advised to consult customer service in advance to confirm the final transaction price of the goods.
In addition, the owner should also pay attention to the size of the building materials, such as the hole spacing of the toilet, the area of ​​the shower room, the height of the chandelier, the position of the switch, and so on.
"When the express delivery is delivered to the door, the owner must inspect the goods in time. Once the building materials and household items are found to be defective, they can be rejected on the spot to avoid unnecessary return disputes." Lu Mingqiang said that glass, tiles and other vulnerable parts are damaged. Building materials and their products are not recommended for online purchase because they are easily damaged during transportation and the return procedure is relatively cumbersome.
Carnival merchants are busy preparing for the game
Last weekend, Ms. Zhao was not idle at all. She had been sitting in front of the computer and was serious about doing online shopping for household items, preparing for the “double 12†spike.
"On the day of 'Double 11', I bought furniture such as bed , sofa , dining table, etc. The quality and after-sales are very good. This time I plan to add 'double 12' to fill the rest of the household items." Ms. Zhao told reporters that the home bought. The supplies are used by the new home. After saving a lot of money and time, "I prefer the Japanese style of home. I can't buy the building materials market several times, or there are many online styles."
There are not a few owners like Ms. Zhao. Many owners have purchased a batch of building materials and household items in the “Double 11â€, and then went to the “Double 12†and then seized the opportunity to replenish and select the remaining supplies.
On Taobao, Jingdong, Suning Tesco and other major e-commerce websites, the reporter found that the "Double 12" activity has arrived in advance, and furniture, home appliances, sanitary ware, home textiles and other commodities have joined the promotion war, and the merchants are actively preparing for this. Year-end e-commerce feast.
Double 11 promotional price continues to this day
Then, compared with the “Double 11â€, what is the price of the “Double 12†commodity? The reporter compared the prices of some large items such as sofas and dining tables, and found that many “double 11†promotional building materials and household items did not appear to rise due to the end of “Double 11â€. Most merchants continued the promotion activities. To allow owners to purchase goods with ease.
Online promotion normalization line welcomes the end of the year
The owners who have participated in several online shopping festivals have become more and more experienced in online shopping. Compared with the previous "double 11", "double 12" and other major promotions, and then buy household items, now online home building materials activities have entered the stage of promotion normalization, many products have maintained a year-round promotion situation.
According to Tmall, this year's "Double 11" Tmall home improvement products are equipped with furniture, building materials, whole house customization, and decoration design. There are nearly 2,000 merchants participating in the event, which is nearly 100% higher than the same period of last year. Newcomers are also involved in the sales war. "In fact, in addition to actively preparing for the 'Double 11' and 'Double 12' each year, we will also formulate promotional plans every month and launch some hot-selling product promotions." A person in charge of sales of the sofa told reporters that the electricity is now The promotion of the business has been connected with offline activities, and the frequency of promotions is getting higher and higher.
In addition to the hot online activities, the building materials home store is also preparing for the “Double 12†promotion, which will be the final sprint for the annual performance.
In the Jiaxing building materials market in Zhejiang, the reporter saw that many merchants hang out the activity price of the people. "It is already December, and it is necessary to sprint the annual sales task, so the price is still relatively affordable." The clerk of a bathroom product store told reporters that if the owner has plans to open the spring next year, he may wish to purchase a batch before the end of the year. Building materials and household items.
Try to shop around
In the face of a wide range of promotional activities, many owners are inevitably a little tired, how to choose? "A few years ago, I kept participating in various group buying meetings, but I felt that the price was always unpredictable. Now the online promotion activities are dazzling." Mr. Xu Li spoke in the channel, in order to choose the right building materials for the new home. Supplies, he is exhausted.
Then, in many promotional activities, how to choose affordable and suitable home building materials? Lu Mingqiang, deputy secretary-general of Jiaxing Home Decoration Industry Association, suggested that consumers should try to shop around and choose merchants with high credibility in the process of purchasing.
“Owners should not only pay attention to the price of goods, but also focus on the material quality of the products and the quality of service such as distribution and installation.†Lu Mingqiang said that many owners believe that the price of goods on the Internet must be cheaper than that of physical stores. In fact, many home brands have adopted The online and offline products are staggered by the business strategy. Online products may not be available offline. Therefore, the industry mainly compares materials carefully.
In this year's "Double 11" event, there are problems with the low price of individual pre-sales. Therefore, owners who want to buy pre-sale home products online are advised to consult customer service in advance to confirm the final transaction price of the goods.
In addition, the owner should also pay attention to the size of the building materials, such as the hole spacing of the toilet, the area of ​​the shower room, the height of the chandelier, the position of the switch, and so on.
"When the express delivery is delivered to the door, the owner must inspect the goods in time. Once the building materials and household items are found to be defective, they can be rejected on the spot to avoid unnecessary return disputes." Lu Mingqiang said that glass, tiles and other vulnerable parts are damaged. Building materials and their products are not recommended for online purchase because they are easily damaged during transportation and the return procedure is relatively cumbersome.
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