In the future, the home furnishing industry and the original raw and auxiliary materials, including hardware and accessories, must undergo resource integration, industrial upgrading and reuse of the new e-commerce model for comprehensive development, and through a strong voice, let our entire furniture industry go abroad.
The lack of standards for furniture wooden door materials has caused manufacturers to choose only a large number of raw and auxiliary materials that are cheap and usable in the manufacturing process of the furniture manufacturing industry. The country has more standardized and strict tests on chemical raw materials such as paints and adhesives. Standards, the reason is that such chemical materials are not only used in the field of furniture, but also in the wider fields of decoration, rails, shoes and bags, etc., also require chemical raw materials, which also directly causes the relevant government departments to pay more attention to this type of raw materials In other categories.
In contrast, other categories such as wood, board, leather, fabric, etc., all face the problem of lack of judgment standards to varying degrees. There is no corresponding strict standard in the country, which makes consumers unable to clearly determine the quality of their materials. The market is full of gimmicks and slogans such as "all solid wood, 100% pure solid wood, top layer calf leather, imported green leather". However, these so-called concepts and grades lack the support of evidence from authoritative institutions, which has led some terminal sellers to infringe consumers' true right to know to some extent. This is also one of the root causes of the "Da Vinci" incident of the previous year and the many "Quality Gate" incidents that occurred in the past.
The reality is that domestic raw material suppliers are fully equipped with the ability to produce high-spec and environmentally-friendly raw materials.
It is a pity that most of these high-end raw materials are still used in some furniture products for overseas markets. This is precisely because some foreign markets, especially Europe, Japan, the United States and other regions have formulated a series of strict Access standards. This shows that industry product standards play an important role in the overall development level of the industry.
High-end materials and new materials, due to their advanced and complicated processes and high raw material requirements, cause these high-end raw and auxiliary materials to be more expensive than ordinary materials on the market, and when they react on the product side, there is no other general material. Alternative. Therefore, many small and medium-sized enterprises are usually more inclined to choose raw materials with lower prices, especially since the second half of last year, affected by the real estate market, the purchase of raw materials for furniture companies has further declined, and many raw materials stores The volume of imports and shipments has shrunk by 30%, which is also the obstacle and difficulty faced by many raw material suppliers in promoting high-tech materials.
Consumption "Chongyang" Misunderstanding: Low recognition of domestic high-tech materials. Like many domestic product brands , consumers tend to show more favor for imported products or products manufactured using imported raw materials. This has also caused the current The price of foreign products in the furniture market is much higher than the status quo of domestically manufactured products.
In response to this consumer psychology of consumers, many manufacturers have also fully highlighted their "noble descent" from abroad in the choice of raw materials, and promotional slogans such as "imported leather, imported paint, imported solid wood" in furniture stores are everywhere, The shopping guides praised the imported raw materials used in the products when they introduced the products.
In fact, most of the raw materials of many foreign brands are still processed and manufactured in China. Just like the current BMW and Mercedes-Benz, many are made in China, from the hands of Chinese people, but their value in the market has doubled.
As far as wood is concerned, the fundamental difference is only that different climates and geographical environments create different woods. This does not mean that imported wood must be better than Chinese wood.
It can be said that blindly worshipping imported products has become a misunderstanding in current mid-range consumption.
At present, some excellent domestic paint and chemical companies have achieved the level of technology comparable to foreign companies, and even their product exports and market share have exceeded some foreign brands. The only gap is the gap between brand values. Such a gap requires time and history to establish.
However, domestic products have higher cost performance, which is undoubtedly one of the most competitive advantages that domestic raw material suppliers rely on.
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