Hardware companies urgently need differentiated marketing models

"This year we came to participate in the exhibition, because the surrounding colleagues have come, and some are already old customers of China International Hardware Exhibition (CIHS); at the same time, I feel that our products are caught in the marketing dilemma, in the past in the network and plane The advertisements put on the media have not been as good as the previous ones. The reason may be that there are more and more peers, the means of publicity and promotion are similar, and the simple advertisements show no difference in products." A Wenzhou lock owner said. According to a person in charge of CIHS'09, this company is participating in CIHS for the first time, and there are many similar companies participating in this year.
“For hardware companies, especially small and medium-sized enterprises, the biggest advantage of exhibiting is that they can directly establish relationships with customers. Among the large number of professional visitors at the show, direct customers account for the largest proportion, and exhibitors can communicate with customers through zero distance. The most effective presentation of the differences and superiority of its products, in order to maximize the customer's desire to purchase." CIHS'09 said, "Exhibitors can also collect a large number of customer information on site, build a customer database, and Keep in touch with these customers and send them relevant product information on a regular basis."
“Getting 'intelligence' is also one of the purposes of many companies. For example, they need to understand the advanced products and unique technologies of Chinese and foreign excellent hardware companies to integrate into the R&D and production of their own products; Interests, to try to understand market changes, focus on market trends."
It is understood that the annual China International Hardware Exhibition (CIHS) is currently the largest and most influential hardware exhibition in China, co-sponsored by China Hardware Products Association and Cologne International Exhibition Co., Ltd., Beijing Shirui Exhibition Co., Ltd. and Shanghai Continental Tools Development Co., Ltd. co-hosted it in 2009, from September 16th to 18th, at the Shanghai New International Expo Center. “In addition, there are a large number of industry media participating in the exhibition. They are always concerned about industry dynamics and corporate information. The company’s texts and pictures are their best materials. As long as the company actively communicates with the media at the meeting, it can get a lot of Free promotional resources," the official said.

Glass Sliding Door

Products characters

1.All the products produced by good quality building material factory need get through three strict inspections before packing: Raw material cutting test, Production process inspection, The finished debugging.

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Profile

1.High quality aluminum alloy profiles, thickness 1.2-2.0mm

2.Excellent quality thermal break aluminum profiles, thickness 1.4-3.0mm

3.PVC/UPVC material (need to be ordered)

Color

White/ Sliver / Grey / Champagne / Black / Wood grain / special color can be ordered

Glass Type

1.Single toughened glazing:6mm/8mm/10mm/12mm...

2.Double toughened glazing:5+12A+5mm/6+12A+6mm...

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Hardware

1.Germany brand

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Surface treatment

1.Anodizing

2.Powder coating

3.Electrophoresis

4.Fluorocarbon paint

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