Hardware industry wins or is unrealistic with price

Although the development of hardware tools in China has been relatively smooth in recent years, most of the companies are still in the stage of producing low-end products and OEM OEMs. The domestic hardware tools are global There is still no sign of competitiveness within. In addition, the profit space of hardware tools is affected by the raw material market, and is also being continuously compressed. If hardware tool companies still rely solely on price competition, it will be difficult to increase their core competitiveness.

The Hardware Tools Factory Store is one of the 102 industry segment shops in the factory store. It is the first platform for industrial product procurement in China and is the only industrial electronics e-commerce platform in China. Manager Zhao of the hardware tool factory store thinks: Although China’s hardware products are at a disadvantage in the global market in terms of product competitiveness, it still has its irreplaceable position. In terms of output, the output of many hardware products in China is the highest in the world. Among them, lighters, zippers, and so on occupy a significant proportion in the global market, which has a great impact on the world's hardware industry. At present, the sales scope of China's hardware products involves more than 220 countries, and the status of the hardware tool producing countries is beyond doubt. However, in order to ship the Chinese manufacturing to the world, it is necessary to create a hardware boutique.

Therefore, we need to find a targeted solution based on our own situation:

First, to increase the brand's lead in the use of China's hardware tool industry lacks brands that can evoke worldwide. This will create a false impression that if there is no unified market norm, and in the foreign competition, It will be difficult to win.

Second, improve the ability of technological innovation China's hardware tool companies rarely have their own R & D section, relying solely on the industry association research center, it is often difficult to grasp the market's dynamics for the first time. Therefore, hardware tools companies need to seriously reflect on innovation is the first productive force, from the root to increase the demand for hardware tools.

Third, optimize the market structure At present, the vast majority of hardware tools companies rely on offline sales of business models, subject to geographical influence, this model is very limited. This requires hardware and tools companies marketing staff to think a lot, adjust their own business methods, and use e-commerce and other new marketing models to promote business sales.

Fourth, using the industry platform Nowadays, the concept of Internet sales has been deeply rooted in people's minds, and the platform of various industries on the Internet is also increasingly perfect. It is entirely possible to meet this development situation, use the excellent e-commerce platform as a breakthrough point for sales and services, and realize its own model transformation.