How Security Companies Seek Differences

In recent years, China's security industry has shown a good momentum of vigorous development. However, due to the particularity and limitations of security technology, security products have a high degree of similarity. Products not only fail to show individual differences, but are also easily copied by Shanzhai. In response to this situation, major security companies are trying to find breakthroughs and work hard on differentiated competition. Among these, "financial grade" and "characteristics" have become the two most popular keywords that have attracted the attention of the industry because of their unique ideas and their differentiated competitive advantages in practical applications.

Keywords 1. Financial level The so-called financial level is actually a brand-new concept pioneered by the well-known security company in China. It is the requirements of the financial industry's products and service standards that require the highest level of security systems, and apply them to a broader area of ​​society to serve more industry users.

Today, domestic demand for "financial grade" is gradually becoming mainstream. In particular, at present, after nearly ten years of development, the domestic security industry will face more service requirements such as capacity expansion, upgrades, and maintenance of security systems. The proportion of services will increase. Any security company with a financial level High-quality service, then must take the initiative in the market where products tend to be homogeneous. As Blue Star said, financial grade is synonymous with professionalism and stability, not only the highest requirements for the performance of security products, but also the highest requirements for technology and services. In today’s society’s increasing emphasis on safety and security, financial-grade security services will also be the most basic needs of industry users. This is also an important reason for the strong repercussions of the market after the launch of Blue Star’s “Financial Standard”.

Judging from the current service system of Blue Interstellar, Blue Star has a complete package of solutions for key industries such as finance, military, and public security, especially in the financial industry. The five state-owned banks, commercial banks, and foreign banks are all The loyal users of the company, especially the 80% of China Construction Bank, are users of Blue Star. These key industries have extremely stringent requirements for product technology, especially for late-stage services. Blue Star has more than ten years of experience in these key industries and financial-grade service experience can be very rich. Applying these experiences to more industries, Blue Star shows a unique service advantage.

Key words Second, specialization Characteristicization, in fact, is a cliché topic in the entire security market. Is nothing more than the pointer to the specific needs of customers, providing personalized products and services in response. However, this seemingly simple requirement is often overlooked by companies in practical applications. For example, in recent years, our security companies have become increasingly in line with the world and have achieved quite proud results in security technology. As a result, many manufacturers have been trying to develop products with high levels of success. As far as possible, the most advanced technologies in the industry have been applied to the products. They are intelligent, integrated, digital, and so on. However, in reality, China's security market demand is not balanced, and the mid-to-low-end demand in the second and third tier cities is extremely strong. These markets often need more specialized products that target their actual needs. Those that integrate various high-tech products are too luxurious. The so-called "overkill" and the fact that these products are often expensive are even more daunting to mid- and low-end users. How to customize on-demand, and to ensure the quality of financial grades, to provide unique products and services for different users, has become a problem that every security company must consider. In this regard, some of Blue Star’s practices are undoubtedly worth learning from.

Take the blue interstellar channel BSR-HR8000MN series as an example. In the process of practical application and promotion, Blue Star found that some SMEs, such as small supermarket chains and shops, are more focused on convenient and flexible security needs. They do not need intelligent functions such as tracking and positioning and face recognition. . As a result, BlueStar developed the BSR-HR8000MN series for this demand. This product is not only compact and portable, but also integrates storage and display. The built-in 8-inch 4:3 LCD large-size LCD display supports analog camera video. Access and HD webcam video access. Makes the operation more convenient and flexible, and the viewing becomes clearer. Satisfy the practical application of SMEs, thus becoming the most popular trump card products.

In many practical functions, Blue Star has maintained a high level of financial requirements. For example, this product uses the industry's first video recording method, the nature of the video to ensure the loss of zero loss of video data; also has a unique video protection mechanism to ensure that the video data will not be tampered with or accidentally deleted. In addition, the application of the standard H.264 compression algorithm, the first green play at the same time, making the network transmission images more clear and smooth; and dynamic quality adjustment function, making the focus of the video can be independently set high quality. At the same time, BSR-HR8000MN series products realize hard disk group management, and their video data of different lenses can be stored in different hard disks, subverting the storage concept of existing video recorders.

From the experience of the blue interstellar space, we can see that according to the market demand, it changes with the needs, even if it is not the application of the most high-end technology, but the product's core features are outstanding, it will be able to gain the initiative in the competition!

The industry has grown rapidly with an average annual growth rate of 15%-30%. From the current development of the security industry, there are many trends in digitalization, networking, high-definition, integration, specialization, intelligence, standardization, and mobility. But in the end, any product needs to be born for market demand. In order to eliminate the tendency of homogenization in the competition, seizing the two key words “financial grade” and “characterized” is the key to the future development of security companies.