Gao Hongting, Shaanxi Mohe General Mould Factory
I mentioned the topic of how to create the brand benefit of the mold. After sorting and summarizing the sales orders of our branch in the past two years, we can see that the decision on the transformation of the mold product has achieved results. We stand in the high-end motor mold industry. Have a good start. If the current trend of increasing gradually continues, the annual output value can achieve a big leap. In addition, we are also preparing to create another world in the automotive mold industry, and rely on these two markets to become bigger and stronger, and create a mold brand.
The effect of the brand is very huge: 1 can enhance corporate image and visibility. 2 can bring us huge market share and economic benefits. 3 Potential chain effects: First, the expansion of financing channels will help us to increase the scale of benefits; second, the increase in employee income can broadly absorb outstanding talents and further promote the development of enterprises; the third is to promote the development of small affiliated subsidiaries; The social status of the entire enterprise.
It is not an easy task to create a brand and keep a brand. It requires us to continually make hard efforts or costs. It is not a one-off event. The relationship between our customers and us is from strangers to mutual understanding and satisfaction, and we are willing to promote you. , recommendation, it is necessary to go through the transaction process once and for all to reach this realm. If one does not do things well and makes customers dissatisfied, it will bring serious negative consequences to ourselves. Not only will the previous and current efforts be in vain, but it will be difficult to rebuild the old ones in the future. Look at us with prejudice.
To build a mold brand, we must work hard in several aspects: 1. Improve the thinking and understanding of all employees, and truly establish a sense of quality from the depths of the heart. Even a chamfer in work can't be sloppy. 2 Improve the grade of the mold parts, especially the surface quality, it is best to achieve the specular luminosity requirements. 3 Improve work efficiency and shorten design, processing and debugging cycles. 4Strengthen communication with customers, and make timely improvement work according to user feedback.
In line with the above requirements, relevant supplementary plans and measures need to be formulated: 1 extensive publicity, unified understanding, collective efforts, continuous improvement. Doing any work is inseparable from the support of the masses, otherwise the work will be difficult to carry out. Only when the workers first see the hope and see the prospects, everyone will have the strength to go forward. 2 More post-experience exchanges and technical trainings are arranged. The post skills are based on learning, and the second is based on enlightenment, and on this basis, innovation and improvement. When arranging technical competitions, employees in the same position should be required to observe the scenes in order to play a large-scale improvement. 3 Introduce advanced equipment and avant-garde design concepts, increase cooperation with external technology, exchange ideas, and broaden your horizons. 4 to protect employees and cherish talents. Due to the special nature of the mold industry, it is very difficult for employees to have high skills. It is not easy to grow from an ordinary employee to a qualified mold professional. It requires great efforts, and excellent talents are rare. However, employee training If he does not get the salary that suits his pay after he becomes a talent, he will not be safe to stay in the factory, and the talent will be lost. At the very least, wages and salaries should be in line with the domestic level in order to stabilize their own teams. 5 Strengthen on-site management and improve the working environment. The 5S management and 6S management of external units are worth learning. 6 Increase corporate propaganda and expand sales channels. 7 Carrying out institutional reforms to improve the status and enthusiasm of employees, and the rotation of leaders is not conducive to the long-term development strategy of enterprises.
In short, only by doing the job in all aspects, can we create a brand and keep the brand for a long time.
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