In addition to 3M, which labor insurance brands can you call out?

Mentioned masks, people may only blurted out 3M. However, labor insurance products are not only masks, and masks are not only 3M, how to allow ordinary consumers to call out the second labor insurance brand, but also domestic brands, to become an important issue for the labor insurance industry need to think deeply.

From April 11th to 13th, the 96th China Labor Protection Products Fair, sponsored by the China Textile Commerce Association, will be held in Shanghai Pudong New International Expo Center. It is reported that the layout of this exhibition has been upgraded for the first time. Try to use the new model of branch stream collection to create a more efficient, efficient and focused session experience for exhibitors and visitors. Undoubtedly, the labor insurance industry will enter a new growth cycle after the raw material madness and environmental protection rectification, the industry will pick up more brightly, the brand marketing will become more popular and the pace of exploring new sales channels will become more urgent, and it will serve as an “industry indicator and barometer”. The "Labor Insurance Association" will draw even more brilliant colors for the upcoming spring of the labor protection industry.

As a big country for the production and use of labor insurance products, there are many brands of labor insurance products in China. More and more foreign brands have extended their sales reach to China, and they have also seen the quality and convenience of “Made in China”, along with the national brands With the rapid rise, more and more companies have a strong sense of autonomy in their brands. Major manufacturers of labor insurance products need to join hands and go hand in hand to become a consensus among national brands to break through the limits of self-development.

In recent years, the labor protection industry camp can be said to be a 'cluster', and in the new year, the phenomenon of disappearance of some brands' brands that have disappeared from the market is not uncommon. There are both reasons for the industry's environment and the company's own concept changes. In place, adhere to the old marketing system, stick to old products and other reasons.

A brand is an intangible asset of a company and can greatly increase the competitiveness of a company in the market. Whether it is the "Platinum Platinum" or the "Jiang Xiaobai" which has risen suddenly in the past few years, who can open up the barrier between the brand and the user in the shortest time, whoever will occupy the high ground and win the victory.

Paying attention to brand values ​​and brand cultural innovation can have a stronger resonance with customers' emotional needs. As consumers' cultural levels and income levels continue to increase, their brand awareness becomes more intense, especially with respect to brand values ​​and brand culture embodied in the brand's culture, and even the primary factor in determining purchase. However, Chinese companies’ brand content is too strong in terms of product functionality, but they ignore brand values ​​and culture. This is a weakness of Chinese brands' lack of competitiveness.

For labor insurance companies: how to effectively use the industry platform and exhibition resources, build a corporate brand value chain, how to reverse the general impression that ordinary consumers buy masks only recognize 3M... Maybe it needs a long way to go and do more efforts. And change!