Interview how the company is based on the market

After-sales service presumably we are all very familiar with, we often buy electrical appliances in the mall, especially when buying more expensive electrical appliances, we first think of the problem of after-sales service. Even if the quality of the products is no better, after using them for a period of time, it will be impossible to avoid such problems. If the products are not guaranteed after the sale, there will be problems with the products. This is really a headache. Similarly, the same applies to building intercom products. Although our intercom products are different from each other in terms of brand names, they may differ greatly in terms of prices. However, the after-sales problems faced by the products cannot be ignored.

Building intercom service can not be ignored

The development of all things in the world is always accompanied by advantages and disadvantages, and the security industry is no exception. Accompanied by such rapid development, apart from the continuous increase in industry and the ever-increasing scale of the building intercom industry, there are also some problems that cannot be ignored. Here, we mainly talk about the after-sales service of building intercom products.

Many intercom manufacturers have problems with their after-sales service, some because of the relationship of the property, some because of the relationship of the households, and others because of the relationship of the manufacturers themselves.

To ensure the quality of product quality, the product is used by users, pre-sales service also reflects the quality of the product, so the quality of service must also be taken seriously. The real guarantee is not after-sales service, but strict control of product quality. What level of professionalism the company pursues, what kind of raw materials to choose, what kind of production equipment to choose, and even what kind of partner to choose, are all related to the quality of the product and the effect of actual use. Services are used to make up for mistakes and losses, but smashing hidden dangers in the cradle and pursuing a zero failure rate is the embodiment of strength.

Universal users are very valued after-sales service. After all, after a product is bought, especially the doorphone of the building intercom, because of long-term exposure, it is very easy to be affected by human factors or natural disasters in the process of use, and problems are inevitable. As a result, once the product has a problem, the timely and thoughtful service provider and the vendor that completely ignores the after-sales service form a big gap in the user's heart.

Therefore, for building intercom manufacturers, and even the entire security industry, who can guarantee the quality at the same time and ensure the after-sales service, really do a good user experience, then, who is the final winner.

Interview how the company is based on the market

The market is constantly changing and competition between companies is cruel. Today's winner is not careful, it may become tomorrow's loser, yesterday's losers, after continuous efforts and persistence, it is possible to stand up in the industry reshuffle and become the ultimate leader in the industry. The boss." After two decades of development, China's building intercom is also playing an important role in the entire security industry and occupies a certain market share. However, with the homogenization of products and the intensification of market competition, how can building intercom manufacturers improve the competitiveness of their products and allow themselves to stand firm in the entire security industry and remain invincible?

1, increase product technology R & D investment

The investment in technology research and development is like a fresh blood, constantly injecting into the heart of the enterprise, providing enterprises with new energy and power. The world is developing, the society is developing, and the industry is developing. In such an accelerating development, the replacement of products and technologies is also very rapid. A successful company can never use only one technology to lay the world. As building intercom manufacturers, if they do not study more advanced technology in time and keep up with the pace of the current era, companies will be swiftly seized market share by those who come from behind and will be left far behind.

Of the top 20 global R&D investments in 2011, only China was the finalist in China (about US$2 billion in R&D spending, ranking 18th.) Regardless of which industry to do, R&D investment is critical to a company. It even determines the fate of the company. In the same way, in our building intercom, we are constantly developing new technologies, improving the functions of various modules of our products, and optimizing the performance of our products. This will be crucial for the future development of our company.

2, focus on corporate culture

Corporate culture is the lifeblood of a company's development. It is not only aimed at building intercom manufacturers. Any company that wants to earn a place in market competition and establish its own brand needs corporate culture as its support. The establishment and promotion of corporate culture is not a matter of overnight, nor can it be accomplished by the company's top management alone, but it requires the joint efforts and persistence of the entire team. The employee's work enthusiasm, work beliefs, and customer service attitudes all directly relate to the image of the product brand in the public psychology. Therefore, from another perspective, corporate culture is related to the image of a corporate brand and the influence of a brand. Creating a good working atmosphere and informing and promoting corporate culture is another important way for companies to increase their brand competitiveness.

3, business volume should be established on the basis of ensuring product quality

Building intercoms have been developing all the way to the present, due to a number of factors such as the low threshold of product homogeneity and the economic adjustments of the state, which have caused the intercom market to wash up over and over again. The collapsed companies have gone after batches and disappeared. Among the companies that have exhausted their money, a large part of them are simply ignoring the investment in the quality of product technology and research and development, while the remaining companies have a certain amount of quality and technology. Basic. The development of an enterprise cannot be based solely on business volume. Business is only a short-term interest. What really feels about the destiny and long-term interests of the company is whether the product has excellent technology and the quality that is recognized by people. Because product quality is the prerequisite for guaranteeing business volume.

4, pay attention to channel construction and brand promotion work

The marketing channel is a link that every company should pay attention to. Product technology is like the heart of a person, and marketing channels are connected with a single vein that connects the heart and veins. Without these blood vessels, a healthy heart will fail. At present, building intercom companies pay great attention to the construction of marketing channels, but also have their own marketing methods, such as the development of dealers, distributors, channels, or establish offices throughout the country, open up service points. These are the traditional channels, but recently, the development of e-commerce in the security industry seems to be favored by many security companies. However, this channel approach is not suitable for the building intercom industry in the end, but the views of people in the industry have not been unified.

The party with divergent opinions believes that building intercoms are mostly presented as solutions. The situation of single sale is not common, and e-commerce is a form of sales of goods sold online. Therefore, it is not suitable for the intercom industry. However, the other side who believes different opinions believes that no matter which industry, the use of e-commerce as a marketing channel can be achieved. E-commerce simply provides merchants with a platform for product display. As long as the online transaction is completed, the offline installation guidance and maintenance work of the merchant can also be achieved through the negotiation between the merchant and the buyer. In fact, for companies, no matter what kind of form, as long as they can find the correct entry point, any channel can be tried.