Abstract recently famous strategic management expert at Peking University Professor Chen Chunhua National Development Institute published a report entitled "In future decisions now," keynote speech, describes the face of the current complex economic environment, which is undergoing change things, we use what Thinking about thinking. The following is Chen Chunhua's teaching...
Recently, Professor Chen Chunhua, a famous strategic management scientist, delivered a keynote speech entitled “Determining the Future with the Future†at Peking University’s National Development Institute. It explains what is changing in the face of the current complex economic environment. What kind of use should we use? Thinking and thinking. The following is a speech by Professor Chen Chunhua:
　　 Many of us have anxiety, anxiety, and solutions, knowledge, and friends. There are actually many things we need. But all you need is determined by one thing, the ability you have. Your ability will determine how you balance the relationship between requirements.
　　 Today we have encountered a more complicated economic environment, and no one dares to say that it can be solved with one stroke. In this case, how do you live in such an environment as yourself or as a company? I decided to use "To decide the future in the future" as the theme of this speech.
Respond to complex and volatile economic environment with growth
　　 One of the most important requirements in our strategy or research strategy, research market, and research management is how to maintain growth, because all problems need to be resolved through growth. Why are we very difficult in recent years? Frankly speaking, one of the core reasons is the slowdown in growth. Why did our business live well before? The reason is because natural growth is there. So for the enterprise, a very important requirement, or a basic requirement for strategy, is to use growth to face change.
How to get growth? How to make your own growth exceed others. From the basic thinking of strategy, there are only two most important ways: one is to decide the present with the future, and the other is to choose not to do anything. Because you choose not to do anything, you have enough resources to focus on what to do, and when you can concentrate resources on what to do, basically you can throw others away, because resources are limited, the more you focus, the more you succeed The higher the possibility.
　　 In the complex and ever-changing economic environment, the main problem you and I will discuss today is that the future has come. The important thing is that you have to know what is going to face when the future has come. Is your old idea really being terminated? Is the entire development model to be updated? Does experience have a last day? Is the relationship between people and organizations likely to be subverted? Will "steady state" still exist?
　　 When the future has come, many things have really changed. For example, is there a border? This is a big problem. What is the real driving force? Is the new lifestyle presented or not presented? What is technology, imagination and the future? Can we become "new people"? And "new people" may be robots.
　　 The core question is: You and the world when the future has come? Are you not in the future who have come? Do you belong to the world that the future has come? I think this is the core.
It’s not new technology that is knocking out of you, but your old thinking.
　　 Many times, we are eliminated. It is definitely not a change in the world, nor a technology or an external environment, but ourselves, because we live in the past. Although many people live in 2016, the way of thinking may still stay until 2000 years ago, which is really terrible. At the same time, we need to understand that the biggest feature of 2016 may be the characteristics of 2020 and 2050. What time point do you live in? This is the topic that we all have to discuss.
　　 Preparing this topic reminds me of the movie "Interstellar Crossing". What is the real driving force? In fact, it is love, the love of father and daughter, watching the father and daughter in two time and space, repeatedly indicating that everything that is happening in front of us is also what happens in the future. Everything you have today is everything you have in the future. Suppose you don't work hard today, you don't have that future.
　　 This change is happening, such as Industry 4.0. Some people think that driverless cars are far from our lives, but the German Bosch Group has developed a product model, no one drives to the parking lot automatically. This product model is in great demand and can come to our lives very quickly. . This is what is called Industry 4.0, what is called the future, what is called the future has come.
　　 Technically speaking, the general trend in the future is from the Internet to the Internet of Things to artificial intelligence and life technology. But the problem is that the Internet, the Internet of Things, artificial intelligence, and life technology have changed the judgment of everything. What is the biggest change? That is, every industry has been redefined.
　　 For example, companies sell agricultural products, sell products at the beginning, sell smart products, and sell smart connected products with mobile technology. When everyone discovers smart connected products, he must sell product systems. After the product system is sold out, it has to sell the structure of the entire industry. If you are not in this industrial structure network, you can't do it today. For another example, the ecological structure of LeTV is actually correct. From product boundaries to interactive boundaries, then to network boundaries, to structural boundaries, it has been open. If you are not in a structure, you have a hard time. This is very important in what structure you are in. Because the boundaries were adjusted, all the elements changed.
　　 Today, all the knowledge and technology in manufacturing is completely different. If you still use the original knowledge and technology to face today's manufacturing industry, it will be difficult. For example, GE sold the finance company and sold the home appliance because GE found that the boundaries of the definition changed, and the requirements for the manufacturing industry changed. The most important thing in manufacturing is to reduce losses and improve efficiency. Because the manufacturing industry takes up a lot of resources. GE has been transforming since 2008 and is now proud to announce that they are at the forefront of a new round of change. They are using new technology models to improve fuel efficiency for airlines, thus gaining new customers and value. Innovation. In today's industry, this is extremely high efficiency, because lowering the cost of one point is to increase the profit of one point. Another example is Ford Motor, which has to be a complete automobile production line. It takes only 26 days to build a new factory off the factory. The reason is that all data and intelligent combination have been used, which has changed the efficiency of the entire manufacturing industry.
The competitive factors and growth logic have changed. The constant value is customer value.
　　 In the era of the cloud, from the logic of operation to the picture of the world, from basic rules to time rules, space rules, from the law of cooperation to the law of development. Today you don't even know who your competitors are, and the rules of the game in all industries are in tune. With the advent of the Internet era, the two most important elements have changed. One is the change in the essential competitive elements of the industry, and the other is the change in growth logic.
In the industrial age, the essential competitive elements of the industry are scale, quality, and cost. In the era of interconnected 1.0 before 2015, the industry’s essential competitive factors such as scale growth, profit growth, technological progress, and capital-driven are characterized by money and willfulness. Internet companies have no profit, but valuations are high, and they are not profitable. Many traditional companies are anxious. But I think this day is about to pass. In the era of Internet 2.0, it is a real value. To be an effective market, it is not a free user. It must be a precise user. It must consider traffic, consider data, and consider value creation.
　　 Growth logic has also changed from a linear growth to a discontinuous growth. Today, there are so many emerging companies that are running on a track with you. This is actually a change in growth logic. Therefore, the real challenge for companies is the difference in innovation value. For example, in the industrial age, it is still concerned about products. However, from the era of Internet 1.0, care about consumption, to the era of Internet 2.0, care about systems and structures, that is, the industry Internet.
　　 What is the core of Alibaba, Tencent, IBM and other companies? It is to constantly break the border. They are building an ecological structure that allows more people to grow in this structure, which is their most powerful place.
　　 But there is still something unchanged, that is, customer value, that is, the starting point and the end point of doing business. Drucker's definition of the company is very clear, that is to create customers.
　　 There are four most important keywords facing the future: technology, data, creativity, and intelligence.
　　 We have too many changes now, too much helplessness, too many obstacles, too many opportunities, too many challenges, too many temptations, a series of things need to make choices on your own, choose not to do anything. But how do you choose? I don't think I use the opportunity, but use your judgment of value to make a choice. The judgment of this value is your spiritual growth.
　　 Many of us have anxiety, anxiety, and solutions, knowledge, and friends. There are actually many things we need. But all you need is determined by one thing, the ability you have. Your ability will determine how you balance the relationship between requirements.
　　 Today we have encountered a more complicated economic environment, and no one dares to say that it can be solved with one stroke. In this case, how do you live in such an environment as yourself or as a company? I decided to use "To decide the future in the future" as the theme of this speech.
Respond to complex and volatile economic environment with growth
　　 One of the most important requirements in our strategy or research strategy, research market, and research management is how to maintain growth, because all problems need to be resolved through growth. Why are we very difficult in recent years? Frankly speaking, one of the core reasons is the slowdown in growth. Why did our business live well before? The reason is because natural growth is there. So for the enterprise, a very important requirement, or a basic requirement for strategy, is to use growth to face change.
How to get growth? How to make your own growth exceed others. From the basic thinking of strategy, there are only two most important ways: one is to decide the present with the future, and the other is to choose not to do anything. Because you choose not to do anything, you have enough resources to focus on what to do, and when you can concentrate resources on what to do, basically you can throw others away, because resources are limited, the more you focus, the more you succeed The higher the possibility.
　　 In the complex and ever-changing economic environment, the main problem you and I will discuss today is that the future has come. The important thing is that you have to know what is going to face when the future has come. Is your old idea really being terminated? Is the entire development model to be updated? Does experience have a last day? Is the relationship between people and organizations likely to be subverted? Will "steady state" still exist?
　　 When the future has come, many things have really changed. For example, is there a border? This is a big problem. What is the real driving force? Is the new lifestyle presented or not presented? What is technology, imagination and the future? Can we become "new people"? And "new people" may be robots.
　　 The core question is: You and the world when the future has come? Are you not in the future who have come? Do you belong to the world that the future has come? I think this is the core.
It’s not new technology that is knocking out of you, but your old thinking.
　　 Many times, we are eliminated. It is definitely not a change in the world, nor a technology or an external environment, but ourselves, because we live in the past. Although many people live in 2016, the way of thinking may still stay until 2000 years ago, which is really terrible. At the same time, we need to understand that the biggest feature of 2016 may be the characteristics of 2020 and 2050. What time point do you live in? This is the topic that we all have to discuss.
　　 Preparing this topic reminds me of the movie "Interstellar Crossing". What is the real driving force? In fact, it is love, the love of father and daughter, watching the father and daughter in two time and space, repeatedly indicating that everything that is happening in front of us is also what happens in the future. Everything you have today is everything you have in the future. Suppose you don't work hard today, you don't have that future.
　　 This change is happening, such as Industry 4.0. Some people think that driverless cars are far from our lives, but the German Bosch Group has developed a product model, no one drives to the parking lot automatically. This product model is in great demand and can come to our lives very quickly. . This is what is called Industry 4.0, what is called the future, what is called the future has come.
　　 Technically speaking, the general trend in the future is from the Internet to the Internet of Things to artificial intelligence and life technology. But the problem is that the Internet, the Internet of Things, artificial intelligence, and life technology have changed the judgment of everything. What is the biggest change? That is, every industry has been redefined.
　　 For example, companies sell agricultural products, sell products at the beginning, sell smart products, and sell smart connected products with mobile technology. When everyone discovers smart connected products, he must sell product systems. After the product system is sold out, it has to sell the structure of the entire industry. If you are not in this industrial structure network, you can't do it today. For another example, the ecological structure of LeTV is actually correct. From product boundaries to interactive boundaries, then to network boundaries, to structural boundaries, it has been open. If you are not in a structure, you have a hard time. This is very important in what structure you are in. Because the boundaries were adjusted, all the elements changed.
　　 Today, all the knowledge and technology in manufacturing is completely different. If you still use the original knowledge and technology to face today's manufacturing industry, it will be difficult. For example, GE sold the finance company and sold the home appliance because GE found that the boundaries of the definition changed, and the requirements for the manufacturing industry changed. The most important thing in manufacturing is to reduce losses and improve efficiency. Because the manufacturing industry takes up a lot of resources. GE has been transforming since 2008 and is now proud to announce that they are at the forefront of a new round of change. They are using new technology models to improve fuel efficiency for airlines, thus gaining new customers and value. Innovation. In today's industry, this is extremely high efficiency, because lowering the cost of one point is to increase the profit of one point. Another example is Ford Motor, which has to be a complete automobile production line. It takes only 26 days to build a new factory off the factory. The reason is that all data and intelligent combination have been used, which has changed the efficiency of the entire manufacturing industry.
The competitive factors and growth logic have changed. The constant value is customer value.
　　 In the era of the cloud, from the logic of operation to the picture of the world, from basic rules to time rules, space rules, from the law of cooperation to the law of development. Today you don't even know who your competitors are, and the rules of the game in all industries are in tune. With the advent of the Internet era, the two most important elements have changed. One is the change in the essential competitive elements of the industry, and the other is the change in growth logic.
In the industrial age, the essential competitive elements of the industry are scale, quality, and cost. In the era of interconnected 1.0 before 2015, the industry’s essential competitive factors such as scale growth, profit growth, technological progress, and capital-driven are characterized by money and willfulness. Internet companies have no profit, but valuations are high, and they are not profitable. Many traditional companies are anxious. But I think this day is about to pass. In the era of Internet 2.0, it is a real value. To be an effective market, it is not a free user. It must be a precise user. It must consider traffic, consider data, and consider value creation.
　　 Growth logic has also changed from a linear growth to a discontinuous growth. Today, there are so many emerging companies that are running on a track with you. This is actually a change in growth logic. Therefore, the real challenge for companies is the difference in innovation value. For example, in the industrial age, it is still concerned about products. However, from the era of Internet 1.0, care about consumption, to the era of Internet 2.0, care about systems and structures, that is, the industry Internet.
　　 What is the core of Alibaba, Tencent, IBM and other companies? It is to constantly break the border. They are building an ecological structure that allows more people to grow in this structure, which is their most powerful place.
　　 But there is still something unchanged, that is, customer value, that is, the starting point and the end point of doing business. Drucker's definition of the company is very clear, that is to create customers.
　　 There are four most important keywords facing the future: technology, data, creativity, and intelligence.
　　 We have too many changes now, too much helplessness, too many obstacles, too many opportunities, too many challenges, too many temptations, a series of things need to make choices on your own, choose not to do anything. But how do you choose? I don't think I use the opportunity, but use your judgment of value to make a choice. The judgment of this value is your spiritual growth.
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