In the next Meikailong Pudong, Ikea is stepping up construction.
"We have not selected a site in Daxing District in Beijing and will not build a new store on the commercial land that IKEA won last year." At the opening ceremony of the Pudong store in Shanghai, Che Jianxin, chairman and CEO of Red Star Macalline, affirmed .
Joining hands with IKEA, getting land together, building shopping malls together, and making business districts together, was once evaluated by Che Jianxin as an important strategy for the rapid development of Red Star Macalline. The newly opened Shanghai Pudong store is the best example of Red Star Macalline and IKEA being "neighbors". On one side is a splendid golden store with flying flags, and on the other side is a newly excavated land erected with tower cranes. The junction of Huaxia West Road in Pudong, Shanghai and South Shanghai Highway presents such a landscape in May . Flying the flag is the 66th store of the newly opened Red Star Macalline nationwide, and the tower crane is the second IKEA store in Shanghai under construction. The two giants, Red Star Macalline and IKEA, jointly created a shopping area with the theme of "home" in the Pudong Sanlin Expo functional area. In a few years, this place is expected to become a brand-new modern business gathering place.
"This is not the first time we have teamed up with IKEA. We have 6 malls built together with IKEA nationwide." Che Jianxin mentioned IKEA with a respectful expression. Prior to this, Red Star Macalline had already entered and exited with IKEA in Nanjing, Shenyang, Tianjin, Wuxi and other places, and built a new car saying, "It is simple and enjoyable with IKEA.
Red Star Macalline Pudong Store has the largest single area in the national map of Red Star, with a total building size of 260,000 square meters. Its shape design follows the bright and distinctive characteristics of the most advanced seventh-generation shopping mall of Red Star. The interior uses a large-span elevator from the first floor. Directly to the fifth floor, the small bridge, flowing water and others in the shared space create a good shopping environment. When it opened in early May , the Shanghai World Expo just opened. As the only home furnishing company to enter the private enterprise pavilion of the World Expo, the new Red Star Macalline store in the Pudong Sanlin Expo functional area was also filled with joy, and it seemed quite lively. Suppliers provided Of the 2010 commodities participated in the spike, people felt the price of the sword waved heat waves.
"We will fight for listing in 2-3 years." Che Jianxin said quite cautiously, but the expansion of Red Star Macalline was very rapid. In 2009 , Red Star Macalline opened 20 stores nationwide, and this year it will open 16 stores nationwide. These newly opened stores are basically franchise stores. Of the 66 stores nationwide, the number of franchise stores has accounted for 40% . Despite this, Che Jianxin still believes that his own land purchase and building a store are the foundation for the sustainable development of Red Star Macalline. The cooperation with IKEA has all adopted this model. "Some people say that we and IKEA are competitors, in fact, we are more complementary. We mainly sell products that are large, and it ’s good to shop once every 2-3 years. IKEA sells products that are mainly small 2-3 times a year to visit is normal. "build a new car optimistic that IKEA can bring 50,000-100,000 daily passenger flow, do IKEA neighbors, Meikailong can stick a lot of light," a lot of people visiting After IKEA will also go to Red Star Macalline, at least it will increase the memory of Red Star Macalline. "
Surprisingly, at the end of 2009 , IKEA photographed 300,000 square meters of the Xihongmen Commercial Complex in Daxing District, Beijing, but Red Star Macalline did not plan to be a neighbor with IKEA. In this regard, Che Jianxin's statement is "out of the company's strategic considerations", while IKEA said that "partners will not be limited to one." The real reason is quite intriguing. Â
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