Red Star Magellan Renewal Size S Dialysis Hardware "Advertising**"

Core Tip: Recently, there is news that the Red Star Macalline in 2011 renewed the size of the S as a brand spokesperson, and in fact, this is the red star Meikailong signed the size of the first three years of S, in addition, the Red Star Macalline is The first commercial after Big S Married was broadcast on CCTV's "Evening News" on January 1, 2011.

In fact, as a leading company in the architectural hardware business, Red Star Macalon initially had the advent of the idea that "alien people also bought the Red Star Macalline" advertising controversy. Now the size S sisters spend a classic advertising campaign and their hardware " The secret of advertising **" can be a reference for the majority of hardware and electromechanical companies.

The author believes that the road of hardware advertising marketing of Redstar Macalline exactly follows the needs-demand-desire consumption habits of hardware consumers. Its successful positioning is the first step of its hardware marketing.

The picture shows the size S

Size S Series Red Star Magellas Ads A magic box Advertising ideas The first step to understand the consumer characteristics The spirit of the ad's appeal is: Red Star Macalon has different colors, textures, styles of hardware furniture, no matter how finicky the consumer All of them can find their own hardware furniture at Meikailong.

The size S depicts a pair of intimate sisters in the advertisement. The younger sister uses the magic box to carry out time and space transmission and gives advice to the sister who wants to decorate. It uses the same magical colors as the Red Star Macalline's "The Aliens also bought the Red Star Macaloon." However, it has resonated with hardware consumers because the home is the harbor where people live, and the general decoration of consumers will have "pick" features. The characteristics of Red Star McLaren furniture are interpreted perfectly by this size S “magic box” advertisement.

Obviously, the Red Star Meikailong's "Aliens also buy Red Star Macalline" advertising ideas have committed most of the hardware companies to go wrong. Who will buy hardware furniture? What are the consumption characteristics of these people who buy hardware furniture? What are the conditions of the Red Star Macalline hardware furniture that meets the hardware consumer experience? People want to buy hardware furniture, which is the most important thing. The “post-modern” experiential advertisement obviously cannot make hardware consumers resonate with it.

Therefore, it is recommended that the majority of hardware companies in the advertising package at the same time, do not blindly follow the trend, that using technology to create visual effects is a good recipe, in fact, hardware consumers buy or pay is the most important.

Size S Series Red Star Magellan Advertising - "Comfort Promise"

Homogenization Enterprise Relaxes Advertising Production Cut-in Point If "Magic Box" wide appeal is to meet the "need" characteristics of hardware consumers, "Reliability Commitment" taps the "requirements" characteristics of hardware consumers.

I used to think that I could buy something, but now I need to enjoy the process of shopping and shopping in addition to the result of buying a hardware product. Therefore, the size S is for the Red Star Macalon's "Reliance Commitment". I will wait for you for 30 days without any reason to return. "My dear, I will be responsible for you." These advertisements all use good after-sales services as an opportunity to pass on the quality assurance features of Redstar Macalline. Hardware consumers.

With the service gradually becoming the blue ocean of the new hardware and electronic machinery companies, the scope of hardware advertising production can also be appropriately widened, especially competition among some homogenized hardware companies. In the hardware advertising marketing, try to put aside the quality of hardware products. Not to mention, using advertising to show its corporate culture is also a good choice.

Size S Series Red Star Magellan Advertising - "Marriage"

Permeation ads are suitable for short-term effects. In the "marriage" advertisement, the red star Magellan asked the size S to interpret the vision of a teenage girl for the future family. She should dream and considerate, and she must turn everything around herself. So, at the head of the commercial, the lady played by Big S danced a hot dance with the gentleman played by Little S. Big S responded to the small S by saying, "Give it to me": "Give me a reason. "Then, the beautiful hardware installation environment comes all the way.

This "marriage" ad is to fully tap the "desire" of the hardware consumer, it seems that the vast number of consumers, buy hardware furniture for their own future, if you want to have a perfect family, a good home life is essential One of the elements.

Of course, some hardware and electromechanical companies believe that this type of advertising marketing is not enough "to force", the characteristics of hardware companies have been shown too much concealment, can not be intuitive to the hardware consumer experience.

Indeed, this kind of hardware advertising is infiltrating. It is different from some creatives that repeatedly emphasize advertising words. The author also suggests that such advertisements are suitable for hardware companies that have done short-term effects and what hardware consumers are selling to the hardware companies. Under circumstances where the product is known, there will be a great deal of influence.

Now, the size S has been married as a woman, and the product brand connotation with the Red Star Meikailong to create a happy family and a warm atmosphere is more in line. When all consumers are waiting to see the 2011 launch of the Red Star Meikailong hardware building advertisement, it is also forbidden. Do not lament, the Red Star McGrawy out of the hardware consumer positioning errors, can express the youth advertising reform.

I also hope that the hardware and electronic machinery companies in the think of hardware advertising packaging at the same time, first touch their own hardware consumer market, and summed up the hardware consumer spending habits, because positioning is the first condition for the success of hardware advertising**.