In the security industry, enterprises can be divided into four levels according to the corporate structural factors. The four levels are from primary level to advanced level: product level, solution level, brand level, and capital control level. Every level rise will have a significant increase in strength. An excellent company is constantly improving its own structure, adapting to changes in the market and making continuous progress. However, there are a large number of enterprises that are slow to develop and the business process is in a good and bad time. What are the reasons for the SMEs' inability to leap from a low level to a high level?
Where is the bottleneck?
Short-sightedness in business, lack of long-term strategic vision; can not jump out of that small circle 1, do not pay attention to the reserve of talent, talent change jobs frequently, unable to retain talent;
2. The implementation of the enterprise system is not in place; it is only furnishings;
3, lack of investment in R & D, focusing on market research and development, resulting in serious product homogeneity, lack of competitiveness 4, only focus on immediate interests, there is a serious impetuous and speculative psychology.
How to use "cross-level" theory This theory can point out a path for sustainable development for SMEs. The reason why it can solve the long-term development difficulties is because it objectively conforms to the basic rules of business development, and only has a solid step-by-step approach. A good foundation can really enhance the level of the company and improve its own environment.
1. The four levels of the enterprise The first level: The main performance characteristics of operating and selling products are: focusing on sales products, emphasizing prices, weak supporting services, and weak brand awareness.
In security, taking an analog camera as an example, there are hundreds of large and small camera factories in Shenzhen, most of which are manufacturers of small and uneven quality, and rely solely on earning cheap labor to maintain certain profits. The competitiveness is weak and the homogeneity of products is serious. According to the “Security Market Reportâ€, the security industry’s crusade against Shanzhai products has become increasingly strong, and it seems that the cottage security products have become the main reason for affecting everyone’s business. In fact, calm down to think, cottage products is China's security enterprise manufacturing manufacturing model of the commandment, whether in the simulation era, or in the coming IP era, cottage is the core business model of most manufacturing companies. So a considerable number of security vendors are at this level.
The second layer: The main symbol of solution and service performance is: Emphasizing that products and products form a system that is inseparable in order to achieve a balance of good use.
Different from the first level, this level of security companies pays more attention to the brand, and often invests some funds in R&D, marketing, promotion, etc., and also finds some regional agents to expand, emphasizing the overall solution, not only Limiting a product, more importantly, is the integration of one system. Disadvantages but limited to the traditional model of sales, the development of the market is slow, brand awareness is not high.
The third layer: Based on the brand and core technology, determine the technical hegemony performance characteristics are: have a strong brand competitiveness, perfect products and high-quality brand appeal.
Different from the previous layer, this level has brands and core technologies, such as HD 2 million pixel total solution, can have the ability to solve in all aspects of the technology, the product can be better in large projects and specific environments The technically necessary functions are achieved.
The fourth floor: Backed by capital, on the basis of the previous level, capital operation acquisitions are used to crack down on rivals and control the resources of the upper and lower reaches.
The performance characteristics are: Having the right to locate, firmly controlling the resources of the channel and the right to speak, can affect the development of the industry.
This layer is the highest realm of the security industry. Only a few domestic companies can do it, set benchmarks in the industry, have the right to speak in custom game rules, and control resources in the value chain. With unique competitiveness.
How to promote level 1. Stagger the price war and focus on your core customer base. In a company's procurement process, it is often unscientific to emphasize low prices, and the overall and service advantages should be emphasized. Bring real value to customers. In market activities, many businesses are called "have to" price wars. What are the reasons? Because they feel that their skills, programs, and services don't value them. They have to use price to spell it out. With good luck, they can also earn a little bit of money. . However, in fact many of the winning bids are on the contrary high prices, which means that prices are not killers, and the real value that can bring value to customers is still multifaceted.
2. Focus on integrating upstream and downstream interest chains. Summarizing the current popular phrase is to have an innovative business model. For example, a certain large-scale security enterprise mainly cooperates with the government. Her advantage resources are closely related to the local government. Therefore, SMEs can stagger the competition with the company in a sub-city, go deep into the local area, and conduct detailed investigations. The environment proposes more suitable local product solutions, and then the company proposes new models to meet local needs. Is this not a good idea for you to have both sources from the upstream to the downstream?
3. Focus on intangible values ​​and make full use of the media. Many companies think that publicity is to place advertisements. Therefore, they have done some promotion on Alibaba, Baidu and other resources, thinking that they can receive customers. This is not the case. Interacting with the media is an accurate planning, step-by-step, and planned. Each step was in their own expectation, instead of playing a few pages of advertising and taking chances to receive several orders. In the entire security market, 90% of people only see things that are expressed. Invisible things, such as the brand spirit, the experience of beauty can not be seen by you. It is often these intangible things that often play a decisive role.
4. Pay attention to the reserve and cultivation of talents. "Airborne" is not a specific drug. Some companies with a certain scale often change their personnel structure, causing many adverse effects on the company. The formulation of a set of effective mechanisms is an urgent task for enterprises.
5. Refused the penetration of commercial capital and mergers and acquisitions. In the course of business operations, companies must guard against capital controls and try to resist bad temptations.
In the above four levels, in the development of enterprises, from these four levels from low to high development, we must make arduous efforts, solidly improve the basic skills, develop steadily, capture business opportunities in the market changes, and achieve a qualitative leap . Security companies only rely on their own conditions, adopting their own development ideas, can go further and smoother!
Where is the bottleneck?
Short-sightedness in business, lack of long-term strategic vision; can not jump out of that small circle 1, do not pay attention to the reserve of talent, talent change jobs frequently, unable to retain talent;
2. The implementation of the enterprise system is not in place; it is only furnishings;
3, lack of investment in R & D, focusing on market research and development, resulting in serious product homogeneity, lack of competitiveness 4, only focus on immediate interests, there is a serious impetuous and speculative psychology.
How to use "cross-level" theory This theory can point out a path for sustainable development for SMEs. The reason why it can solve the long-term development difficulties is because it objectively conforms to the basic rules of business development, and only has a solid step-by-step approach. A good foundation can really enhance the level of the company and improve its own environment.
1. The four levels of the enterprise The first level: The main performance characteristics of operating and selling products are: focusing on sales products, emphasizing prices, weak supporting services, and weak brand awareness.
In security, taking an analog camera as an example, there are hundreds of large and small camera factories in Shenzhen, most of which are manufacturers of small and uneven quality, and rely solely on earning cheap labor to maintain certain profits. The competitiveness is weak and the homogeneity of products is serious. According to the “Security Market Reportâ€, the security industry’s crusade against Shanzhai products has become increasingly strong, and it seems that the cottage security products have become the main reason for affecting everyone’s business. In fact, calm down to think, cottage products is China's security enterprise manufacturing manufacturing model of the commandment, whether in the simulation era, or in the coming IP era, cottage is the core business model of most manufacturing companies. So a considerable number of security vendors are at this level.
The second layer: The main symbol of solution and service performance is: Emphasizing that products and products form a system that is inseparable in order to achieve a balance of good use.
Different from the first level, this level of security companies pays more attention to the brand, and often invests some funds in R&D, marketing, promotion, etc., and also finds some regional agents to expand, emphasizing the overall solution, not only Limiting a product, more importantly, is the integration of one system. Disadvantages but limited to the traditional model of sales, the development of the market is slow, brand awareness is not high.
The third layer: Based on the brand and core technology, determine the technical hegemony performance characteristics are: have a strong brand competitiveness, perfect products and high-quality brand appeal.
Different from the previous layer, this level has brands and core technologies, such as HD 2 million pixel total solution, can have the ability to solve in all aspects of the technology, the product can be better in large projects and specific environments The technically necessary functions are achieved.
The fourth floor: Backed by capital, on the basis of the previous level, capital operation acquisitions are used to crack down on rivals and control the resources of the upper and lower reaches.
The performance characteristics are: Having the right to locate, firmly controlling the resources of the channel and the right to speak, can affect the development of the industry.
This layer is the highest realm of the security industry. Only a few domestic companies can do it, set benchmarks in the industry, have the right to speak in custom game rules, and control resources in the value chain. With unique competitiveness.
How to promote level 1. Stagger the price war and focus on your core customer base. In a company's procurement process, it is often unscientific to emphasize low prices, and the overall and service advantages should be emphasized. Bring real value to customers. In market activities, many businesses are called "have to" price wars. What are the reasons? Because they feel that their skills, programs, and services don't value them. They have to use price to spell it out. With good luck, they can also earn a little bit of money. . However, in fact many of the winning bids are on the contrary high prices, which means that prices are not killers, and the real value that can bring value to customers is still multifaceted.
2. Focus on integrating upstream and downstream interest chains. Summarizing the current popular phrase is to have an innovative business model. For example, a certain large-scale security enterprise mainly cooperates with the government. Her advantage resources are closely related to the local government. Therefore, SMEs can stagger the competition with the company in a sub-city, go deep into the local area, and conduct detailed investigations. The environment proposes more suitable local product solutions, and then the company proposes new models to meet local needs. Is this not a good idea for you to have both sources from the upstream to the downstream?
3. Focus on intangible values ​​and make full use of the media. Many companies think that publicity is to place advertisements. Therefore, they have done some promotion on Alibaba, Baidu and other resources, thinking that they can receive customers. This is not the case. Interacting with the media is an accurate planning, step-by-step, and planned. Each step was in their own expectation, instead of playing a few pages of advertising and taking chances to receive several orders. In the entire security market, 90% of people only see things that are expressed. Invisible things, such as the brand spirit, the experience of beauty can not be seen by you. It is often these intangible things that often play a decisive role.
4. Pay attention to the reserve and cultivation of talents. "Airborne" is not a specific drug. Some companies with a certain scale often change their personnel structure, causing many adverse effects on the company. The formulation of a set of effective mechanisms is an urgent task for enterprises.
5. Refused the penetration of commercial capital and mergers and acquisitions. In the course of business operations, companies must guard against capital controls and try to resist bad temptations.
In the above four levels, in the development of enterprises, from these four levels from low to high development, we must make arduous efforts, solidly improve the basic skills, develop steadily, capture business opportunities in the market changes, and achieve a qualitative leap . Security companies only rely on their own conditions, adopting their own development ideas, can go further and smoother!
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