This exhibition is sponsored by the Xiangcheng District People's Government of Suzhou City; co-organized by Jiangsu Furniture Association, Suzhou Furniture Association, Suzhou Likou Furniture Industry Association; Suzhou Xiangcheng District Likou Furniture Management Committee and Zhao Yixue business planning agency. The exhibition adheres to the concept of professional exhibition organization, builds a brand incubation platform, follows the tenet of "finding sellers for buyers and buyers for sellers", and is committed to providing high-quality services for exhibitors and exhibitors.
Since the creation of the Suzhou Furniture Fair in 2009, the Suzhou Furniture Fair has been successfully held for 6 sessions and 7 games. It has received 700,000 visitors and served nearly 3,000 exhibitors. The exhibition area has grown from 80,000 square meters in 2009 to 120,000 square meters in 2014, an increase of 50%. The on-site signing transaction volume increased from 350 million yuan in 2009 to 1.15 billion yuan in 2014, an increase of 229%.
Based on the success of the previous five sessions, the Sixth Suzhou Furniture Fair further improved the exhibition organization mechanism, following the tenet of "finding sellers for buyers and buyers for sellers"; further promoting the exchange and cooperation of East China Furniture and even Chinese furniture ; Further improve the effectiveness of the exhibition and create more business opportunities for enterprises. Compared with previous sessions, the highlights of this exhibition are more prominent, and the characteristics of the exhibition are more distinctive, especially the launching ceremony of "Jiangsu Software White Paper", "Furniture Lectures for Furniture Dealers", "Home Furnishing Micro-Marketing Combat", "Chinese-style Elegant Life" The simultaneous holding of several events such as the first and second chapters highlights the influence and radiation of the exhibition.
Four series of main exhibition venues
On the basis of previous sessions, the 6th Suzhou Furniture Fair created China's largest and unique furniture fair. The main venue Suzhou International Expo Center welcomes domestic appearance exhibitors with a large area of ​​120,000 square meters. The 1.5 million square meter branch venue of Likou Furniture Market has 50 trading halls, 3,000 business travelers are resident, and 100,000 high-quality goods meet each other. RMB 100 million in sales ranks first in East China and ranks among the top three largest furniture markets in the country. It has become the capital of furniture trade in eastern China. Its influence is far reaching all over the world.
This exhibition covers four series of furniture, woodworking machinery, raw and auxiliary materials, home accessories and peripheral products, including solid wood furniture, office furniture, mahogany furniture, soft furniture, suite furniture, children's furniture, manufacturing equipment, hardware accessories, ceramic technology, etc. 39 sub-categories, dedicated to creating the most complete and professional home living platform. At the same time, at the request of the majority of mahogany furniture manufacturers, the 3B pavilion mahogany furniture exhibition area involved mahogany furniture and accessories, classical, antique furniture, home accessories, mahogany small pieces, tea, tea crafts, fragrance products, Buddhist supplies and crafts Other categories. Various categories perform on the same stage, highlighting the flourishing scale of the exhibition.
Eight exhibition halls set up six exhibition areas, subdividing exhibition areas to gather brand power
Brand cohesion, showing strength. This exhibition is divided into 8 exhibition halls and 6 exhibition areas, namely the civil whole furniture exhibition area; mahogany furniture and jewelry exhibition area; software and living room furniture exhibition area; office furniture exhibition area; raw and auxiliary materials exhibition area; woodworking machinery exhibition area six exhibition areas, gathered from all over the country There are more than 600 first-line home furnishing brands. These exhibiting brands are widely distributed in the region. After the baptism of the market, the brands are favored by the majority of distributors and consumers.
Brilliant activities gather famous masters, in-depth analysis leads the industry frontier
In order to improve the comprehensive effect of the exhibition, the exhibition activities continue to upgrade. The brand activities organized by the organizing committee in association with many furniture media will bring different learning experiences in terms of scale, content and form.
During the event, a number of well-known experts will visit the site, which will provide more communication and learning opportunities for exhibitors and visitors, and share top design, marketing experience and senior views. Huxun Home Information Research and Development Institute will share the actual micro-marketing campaign at the event of "Home Micro-Marketing Combat-Innovative Marketing Model in the Era of Home IoT and Industry Big Data" The famous marketing management experts of the Chinese home furnishing industry will sit in the "Large Lecture Room for Profits of Furniture Distributors".
At the same time, the "Chinese style elegant life above-tea ceremony, guqin, cheongsam, furniture, incense, health" and "Chinese style elegant life below-tea ceremony, furniture, flower arrangement, porcelain, painting and calligraphy" organized by the organizing committee "Health" activities will also be held at the exhibition site. This activity covers all aspects of Chinese life and highlights the importance of looking for elegant Chinese life in an impetuous and anxious environment.
Media focus on show style, improve service to welcome visitors from all directions
The 6th Suzhou Furniture Fair not only invited well-known online media such as Sohu, Sina, 365 Real Estate Home Furnishing, Soufang, Gusu.net, but also invited magazine media such as Asia Pacific Furniture, China Furniture Report, Chinese Style Home Furnishing, East China Furniture, Yaju, etc. In the spirit of friendly cooperation with various industry associations, Suzhou Furniture Fair has also established media cooperation relations with various exhibitions and associations. It is expected that there will be nearly 100 media reports on the spot at this exhibition.
In order to provide more comprehensive and better services to exhibitors, professional visitors, media and terminal visitors, this exhibition pays more attention to the service functions of hardware and software facilities. Through overall research and planning, the guide system of the pavilion has been upgraded again to provide more convenient functional guidance to the audience. At the same time, considering that during the exhibition, the number of visitors who came to the exhibition was 100,000, the organizing committee organized 10 shuttle buses to pick up and drop off customers for free. Platform upgrades and service upgrades have fully demonstrated the resource advantages and professional operational advantages accumulated over the past five years, and strive to become China's largest and most professional furniture exchange display platform.
Ren Zhongdao Yuan Zema Yangbian
As the development of the industry becomes more and more mature, the Chinese furniture industry is facing more competition and stimulation, and at the same time creating more possibilities and directions.
Today, the 6th Suzhou Furniture Fair is developing rapidly in China's furniture industry. With keen market insight and professional qualities of convention and exhibition people, the company is moving forward. The exhibition discusses in-depth market changes, studies brand consumption and terminal channel development, and seeks new developments in the industry in a large market and environment. Incorporate the joys of life into the exhibition activities, highlight the elegance and profoundness of Chinese-style life, and at the same time, introduce audience interaction links to integrate the professionalism and publicity of the exhibition and provide a high level of supply and demand docking platform and Professional communication and dialogue platform.
Suzhou Furniture Fair will always follow the exhibition orientation of "Making the Midstream the Mainstream and Making the Middle the Backbone", constantly innovate and strive to achieve the organic combination of exhibition innovation, platform innovation and service innovation, promote the transformation and upgrading of furniture companies, incubate, shape and improve More corporate brands contribute more power to the Chinese furniture industry!
The wind is right when the wind is up, and the waves must be broken. The 6th Suzhou Furniture Fair in 2014, Blooming Brightly!
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