The floor industry has discovered the "EO" dispute. Is it an environmental protection or trademark?

Flooring business reflects: "E0" logo has become a gimmick?

Through Baidu and other search engines, we can find out how many fake “E0” floorings in the country are frequently exposed by the media. This may be the reason why some businesses and consumers have lost confidence in E0. Jin Fangjun, marketing director of Chuangxin Floor, said: “E0 floor cannot exist. Consumers are very concerned about environmental protection, but the price is more attractive to them and the more they make money,” he said.

Yu Zong, Chief Operating Officer of Huijia Flooring, said: “The large stock of E0 floor in the European market is due to the existence of soil. In the Chinese market, I see that there are some E1 floors.”

Guo Yang, Planning Manager of Nature Flooring Sichuan, pointed out that "E0" grade substrates are much more expensive than ordinary substrates. The main reason is that the "E0" grade base material is a modified melamine resin. The stability of the modified melamine resin glue is quite good, even if the F/U molar ratio is below 1.0, the water-solubility of the resin is still greater than 1 (generally 1.5-2.5). There was no significant change in performance over a longer period of time, completely improving the water solubility of melamine resin. Divide well when sizing, improving the heat transfer performance of the plate.

The floor industry has discovered the "EO" dispute. Is it an environmental protection or trademark?

If the company can't reach a certain scale, it is hard to bear the high cost brought by this kind of substrate. Secondly, the “E0” grade product has a particularly high requirement for the company’s equipment such as pressing and sealing. If the equipment is not advanced enough, the qualification rate is There will be no guarantee. According to the manager from the Design Department of Chengdu Third Construction Engineering Co., Ltd., environmental protection is the focus of consumer attention. In his view, “E0” is just a model, and the laminate flooring consumers buy is almost “E1”. floor.

In addition, the “bombing” marketing of consumers to the consumers on the E0 concept by floor merchants has caused consumers to become fatigued and “E0” has gradually lost its appeal. There is no big E0 slogan at the door of the floor store, and the original E0 words that are visible everywhere in the store no longer exist. The sales staff no longer voluntarily bring up the E0 standard. It seems to be a calm, but E0 is not so out of the market, it is only from the publicity The front desk hid behind. At the same time within the industry, the debate over E0 has never ceased.

"E0" returned to rationality after the concept of floor madness a few years ago, E0 standard appeared in the floor market, opened a floor between the giants on the E0 fight, even temporarily confused people in the end E0 is an environmental indicator, or trademark?

E0 refers to a standard that the formaldehyde content should be below 0.5 mg/L. At present, only Finland, Japan, Germany, and other countries in the world impose the E0 standard. However, China does not incorporate it into the national inspection standards, but only serves as a guideline.

For this reason, in the absence of inspections and supervision, the floor-flooring merchants rushed to the table, and they all played the E0-grade laminate floor sign, lest they would be behind others and could not share this piece of cake. Since then, the E0 standard has become an ambiguous consumer in the industry.

The “bombing” marketing of consumers to the consumer on the E0 concept has caused the consumer to wear out the concept. “E0” gradually loses its appeal and it calms down. “There can be no E0-level laminate flooring at all”, which is the view of some flooring companies including Lianfeng Wood, OSIM Wood, and San Luna Flooring.

The reporter learned from these merchants that the production of E0-grade laminate flooring requires a substrate with an E1 grade or higher standard. This is only one article. Currently, 90% of the merchants cannot. Businessmen also told reporters that almost all consumers now understand that they can understand that it is difficult to achieve the E0 level by strengthening the floor. Even between E1 and E0, consumers trust the former even more.