The transition from traditional flooring companies to e-commerce

As the influence of the Internet is getting deeper and deeper, the development of the flooring industry has become more mature. The development of major floor companies has begun to use the strengths of the Internet to transform e-commerce.
At present, there are mainly three kinds of behaviors of the traditional floor enterprise transformation e-commerce.
One is a tiny floor company that cannot manage the disordered sales channels. Even if some agents are offline, they will be “insufficient in strength” because of their limited power in the physical channels. The brand can not really master the online channels. The so-called e-commerce is only a loose retail agent's own online retail, it is difficult to become a climate; in the e-commerce market, the most vulnerable to competition.
The second is small and medium-sized floor companies that have realized the importance of e-commerce transformation. This type of flooring company often sells directly to e-commerce companies, and establishes e-commerce distribution through the establishment of Tmall Official Stores or other e-commerce platforms. Multi-market channels have begun to take shape; however, companies lack a full understanding of e-commerce and e-commerce. The transition process did not have a clear plan, and more still remained at the stage of selling goods, simply equating e-commerce with online marketing, and e-commerce as an auxiliary channel for market sales. This kind of enterprise is currently the universal representative of the e-commerce transformation in the flooring industry.
In addition to the development of diversified network channels, it also attaches importance to the creation of back-end warehousing systems and distribution systems. Through a strong technical infrastructure and infrastructure, it has formed a normal operating supply chain. This situation is dominated by strong, large floor companies. They usually have a clear target plan for the transformation of corporate e-commerce, establish a solid offline market channel, have the thinking of properly handling the contradiction between the supply and demand interests of offline and online markets, and are willing to invest in creating a strong e-commerce channel team. .
They not only sell goods on the Internet, but also use the Internet to conduct multi-dimensional brand marketing. Such a company is an e-commerce company that effectively interacts online and offline, and integrates networks and entities. Only when such enterprises are more and more, can we say that the flooring industry is truly “electricalized”.
Regardless of the O2O model or e-commerce, the traditional flooring industry has a long way to go to achieve e-commerce transformation. The flooring industry, especially the domestic flooring companies, not only needs to operate and maintain the offline market, but also has a sense of crisis in the face of unlimited business opportunities in the future. Enterprises must be more active in learning and understanding e-commerce, but also need to train employees, agents, and distributors from top to bottom, upgrade product chains, strengthen e-commerce awareness, and then develop e-commerce.