Two-dimensional code smart locks set off the transformation of hotel industry marketing

   1 , two-dimensional code identification technology to increase industry original enthusiasm

   January 1, 2014 grand two-dimensional code lock on the market, "Shenzhen-dimensional code Lock Co., Ltd.", which is the world's first use of "two-dimensional code" technology in the smart lock, each lock has a two-dimensional code A globally unique ID identity.

At present, product QR code authentication is not a new phenomenon. It has been widely used in many industries, such as mobile phones, automobiles, etc., but in the home industry, it has gradually adopted the method of QR code for product security. Identification. If the two-dimensional code recognition unlocking method is applied to the access control system, the whole industry will be further regulated, bringing convenience and economy benefits to hotel management, and the ultimate beneficiaries will be hotel investors and consumers.

At the same time, the application of QR code lock is to improve the management efficiency of the hotel, the efficiency of guest occupancy, and the value-added service of the hotel. If each hotel's guest rooms have their own unique identity certification by installing the QR code lock, the uniqueness of the hotel rooms will be guaranteed, and the rooms that were not convenient for direct sales on the Internet can be identified by the QR code lock. The code is put on the online sales (equivalent to the network ordering high-speed rail tickets, similar to airline tickets), which will definitely change the marketing method of the entire hotel industry.

   2 , QR code information transmission to achieve hotel room accountability and train hotel "fans"

The QR code lock has a unique identity for each hotel room, and each major hotel company can set each room as a QR code and build a database based on these QR code information. The QR code contains detailed information such as hotel name, hotel address, hotel check-in date, hotel facilities, hotel perimeter search, and downstream franchisees. This will make it easier for consumers to pursue business responsibilities and cultivate hotel "fans" based on service conditions.

   3 , through the two-dimensional code for layer marketing into the consumer group

For hotel companies, the QR code door lock system has a third “invisible” level: value-added promotions. The current mainstream of consumption is after the 80s . This part of the population pays great attention to the network of people. They often join some social circles. Members of the social circle have similar status, wealth, hobbies and values, and they have considerable influence on each other. If a hotel brand can get the trust of one of its members, the recommendation to other members will be quickly accepted by the entire circle.

“When our hotel reaches a certain order of magnitude, we have a huge database. The more sales, the bigger the data. We can send some activity information to the old customers, and we can enter their life circle and use the influence of the circle. Win more potential customers and promote sales growth ! ” A hotel brand manager believes that having a QR code is equivalent to occupying the mobile Internet portal of the consumer terminal !

The marketing of QR code in the hotel industry is a “protective umbrella” for consumers. For hotel companies, it is not only a new explosive marketing method, but also a means to protect their intellectual property rights. Rising to the height of the industry, the use of QR code is conducive to driving the quality and level of the entire hotel industry! Therefore, in 2014 , this multi-purpose application model will be more widely used in the hotel industry, and will also bring about a revolution in the marketing of the hotel industry.

Now is the era of mobile Internet development. It is the era when smartphones are popular. Mobile applications are so numerous. How to make mobile applications easy for the public to discover, how to let the public find your application in mobile applications. QR code is a good thing that can help us. . Website marketing with QR code is another new marketing method.

   4 , online marketing is not online sales: sales is the product of marketing to a certain stage, sales is the result, marketing is the process; network marketing promotion means rely on the Internet, traditional TV, outdoor advertising, leaflets can also. Search code believes that online marketing is not limited to the Internet: a complete network marketing program, in addition to promotion on the Internet, it is necessary to use the traditional method for offline promotion. This can be understood as marketing about online marketing itself, just like advertising about advertising.

Some friends said that this society does not use WeChat, and does not need to scan the QR code. I really don't know if I am still a human being in the 21st century. Explain the important impression that QR code plays in the current society. Indeed, QR code is a good thing. You can use your mobile phone to scan into your website, or download your mobile application client. It is convenient and fast. As before, you have to download it on your computer before you can transfer it to your phone.

After talking about the QR code for so long, there are probably many people who don’t know what the QR code is, QR code.   Also known as 2D barcode, the 2D barcode was first invented in Japan. It records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) by a certain geometric pattern. The functions of the QR code applied to the market are as follows:

   1. Scan product barcodes and QR codes

   2 , save and share QR code information content

   3 , decoding the QR code image

   4 , lbs navigation positioning

   5 , merchant public space search

   6 , two-dimensional code space

   7 , sharing life information

   8 , two-dimensional code social entertainment

Now the search code provides a more complete service, in addition to the above functions, there are some powerful features that you rarely see. For example, the marketing management system that implements the QR code for mobile websites has anti-counterfeiting traceability, buying and selling goods, membership points, and points lottery. Redeem points, etc., we are constantly improving the system content. Our professional management system, as long as you provide information, we can create a QR code website for you.

        Save the QR code icon of your company's products, promote the external platform, share Baidu, let the public see your QR code, and now use the QR code to promote the advantages of another new promotion method, advantage A new try!

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