In 2010 , due to the transformation of furniture ideas, enterprises with backward ideas began to decline, and some small and medium-sized furniture companies with innovative ideas emerged. Some furniture that incorporates modern technology concepts have broad prospects, such as variable (electric) storage space, variable coffee table combinations, variable form display cabinets, health multifunctional sofas, and the use of modern technology to produce raw materials. Combined furniture with computer central control system, etc. SMEs can choose one of them as a breakthrough and look for opportunities for corporate image breakthrough.
Only the change of concept is not enough. The convenience of e-commerce platform requires the furniture market to transform from a physical store to an online store. According to statistics, China's online shopping continued to develop at a high speed in 2009. The scale of online shopping reached 358 million yuan, and the number of online shoppers exceeded 200 million. Some experts predict that China's online shopping will continue to have "high fever" in the next five years, reaching the online shopping quota with European and American countries. Therefore, in the field of furniture, buying furniture on the website will also be a trend of development. For example , buying furniture at E Home Fashion will be integrated from choosing enough to buy, to paying, to after-sales service.
However, the online sales of furniture is not just a matter of making a corporate webpage, hanging on the Internet, or spending money on a search engine ranking to increase your popularity. To do a good job in online sales, it is necessary to make full use of the resources provided by the trading platform and seize a favorable business position. For example, to strive to become a senior member of the platform with a small investment, the platform can generally give away free services such as value-added advertisements, soft articles, keyword rankings, etc., get value-added services at a minimum cost, provide products and company visibility, such as furniture shopping guide Wait. According to data, Chinese companies spent an average of nearly 9,000 yuan on domestic website promotion and sales in 2008 , and 50,000 to 60,000 yuan on foreign website promotion; by 2009 , this investment will be further amplified, gaining and benefits It is also very obvious. In addition, we must learn to manage customers with the concept of network, such as the use of Weibo, chat groups and so on.
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