Why do lighting hardware dealers shout "no money"

Obviously, the “profiteering marketing” that has been enveloped by lighting hardware has gradually become a cloud. In particular, some dealers of the brand lighting hardware have complained to the electromechanical online writer: “We really have no money to make!”

The author paid a visit to the lighting hardware market in Shencheng Road, Hangzhou, and took a closer look at the situation of the lighting hardware “no money”.

Lighting hardware dealers shouted "No money"

First, real estate cold lighting downturn

The country has introduced a series of policies to curb housing prices. This has caused the real estate market to be cold. No one has bought a house and no one has renovated it. So why not buy a light?

It is understood that this year's lighting hardware industry seems to have lost the past "Zhao Zhang Hao", hardware lighting lighting demand has decreased significantly, and daily sales are much worse than before.

Second, the store decoration profit is limited

Electrical and Mechanical Online When I visited the lighting hardware market, I found that the general lighting hardware stores are "lighted."

“If you don’t turn on the lights, consumers will have a hard time seeing the final effects of the lighting hardware, so in order to attract consumers, some popular recommended lighting hardware products will be opened. Of course, this means that you have to bear a relatively high tariff.”

Obviously, expensive storefront rent, store employees, decoration, water and electricity, etc., although earn more, but the basic expenses of the entire lighting hardware store, to the net sales here can only enjoy the "big in and out" pleasure.

Industry sources said: "Lamp hardware industry does not see much profit, so from the perspective of other industries, operating lamp hardware can only say that there is considerable profit margins."

Third, discount promotions war consumers too aggressive

The price of different lamps and lanterns hardware is generally more than 200 yuan, and a considerable part of the price of lamps and lanterns in the thousands of dollars or even tens of thousands of dollars, more individual prices up to 100,000 yuan. This is the result of the author's visit to the lighting hardware market, but found that, in terms of specific operations, the price has appeared to be of no practical significance, most of the lighting hardware sales staff have expressed that they can give 6 to 9 discount.

“Because of the impact of the violence industry in the lighting hardware market, many consumers still follow the bargaining principle of last year, that is, first half the price and then squeezed out 30% to 40% of its price. In this case, there is no leftover. How much profit was made.” Ms. Chen from Foshan Lighting told the author.

Fourth, the lighting fishery dragons grab the powerful market

In 2011, the subdivision of the lighting hardware market became more and more obvious. Many customers often asked that this choice of crystal light source is still energy-saving lamps and LED light bulbs, and their requirements are also different.

This gave birth to a lot of unbranded workshop-style lamps and lanterns, but despite their cool appearance, most of them have a short service life and are not safe, but the price is their best tactic to snatch lighting hardware market.

Therefore, a large number of brands of lighting hardware dealers said that the market suffered from encroachment and the margins were on the verge of profit.