Bathroom industry chaos frequent

Energy conservation and environmental protection have always been the constant theme of the sanitary ware industry. In particular, under the background of energy saving and emission reduction, consumers' demand for energy-saving and environmental protection products has become increasingly strong. For the bathroom hardware consumers, many people no longer consider the price as a priority to consider factors, such as product style, quality, environmental protection, etc. have become the focus of the purchase.

Enterprises should pay attention to brand building. At present, some domestic hardware companies have gradually developed from processing-type enterprises to independent and innovative high-value-added enterprises, and they are positioned as “internationalization, specialization, technology-oriented, market-oriented” and mainly export trade. Hardware suppliers should also pay more attention to brand building and technological innovation and step out of a new world in the context of expanding domestic demand.

There are energy-saving chaos in sanitary products nowadays. Although most bathroom products are labeled with “water-saving labels”, many products are pursuing water-saving functions one-sidedly and their performance needs to be discussed. At present, more and more consumers are interested in saving water, but most consumers do not have a clear understanding of the product's performance. “The less water the toilet has, the better” has become the thinking of many people.

In response to the growing water-saving misconceptions in the market, some industry sources commented on Xiao Zheng, a member of Jiuzheng Building Materials Network: “Sanitary products are a multi-functional overall product. The convenience of use, the thoroughness of cleaning, and the aesthetic appearance are all evaluations. An indispensable factor in the quality of a sanitary product is not the better the sanitary water in the bathroom, and the overall performance must be taken into account.” Bath products cannot be determined solely from water consumption to determine whether they are energy efficient, and the relationship between products and housing construction should be considered, such as deodorant Anti-blocking, purge rate, erosion distance and other specific properties.

Understand the market to increase sales of bathroom companies favor WeChat marketing It is reported that by the arrival of gold nine silver in the second half of this year, many bathroom companies such as Helena Blue, Olusha, Guanzhu, Wrigley, Faenza, whale, Anwar, Sami Special, brilliant, Shenluda, etc., have all adopted WeChat marketing as an important tool for product promotion. As a bathroom official said: "Using small micro-channels, to expand the market."

Wechat Promotions Increase Product Sales With the increasing function of WeChat, it has gradually gained a foothold in the market. WeChat software itself is completely free of charge, and no fees will be charged for using any of the features. The online traffic charges generated by WeChat are charged by the network operators, and therefore it has become the preferred communication method for people. Today's WeChat is not just for communication, people have also discovered its commercial value. Many sanitary ware companies have already taken the lead and built a WeChat platform. They printed the company's QR code on the poster so that consumers can see at a glance, as long as they scan the company’s QR code, they will be able to understand the company’s dynamics and conduct activity.

The company conducted a market survey by WeChat and said that a person in charge of sanitary ware for some of the sanitary ware companies “were in love” on WeChat. The person in charge said that WeChat is the easiest communication tool in the hands of people at the present stage. It is compared to our commonly used QQ and Weibo has its own unique advantages. Wechat, as a public communication platform, has a strong user base. Sanitary companies can not only advertise their products through WeChat. At the same time, we can also conduct market research through WeChat to understand what consumers think and think. We can also get some consumer-to-business suggestions. The evaluation of products, which contains a lot of information, is a result of some market research that companies cannot Go for it. It can be said that although WeChat is small, it is not weak. For enterprises, using WeChat well is bound to be an important task in market transition.