REVIEW: According to media recently reported that the end of March, Guangzhou and Hong Kong Continental furniture, Chien, Kam boutiques and other furniture dealers completely out of China Plaza. So far, in addition to the Guangzhou Department Store ( Guangbai ) and Happy Furniture , Guangzhou's furniture brands have completely withdrawn from department stores. With the frequent quality problems of panel furniture , many consumers have started to make detours. Customized furniture has clearly become a trend. However, some furniture manufacturers deliberately set traps, which also led to the rise of consumer disputes caused by custom-made furniture.
" Parting ways " : Custom furniture does not belong to the category of furniture?
According to media recently reported that the end of March, Guangzhou and Hong Kong Continental furniture, Chien, Kam boutiques and other furniture dealers completely out of China Plaza. So far, in addition to the Guangzhou Department Store ( Guangbai ) and Happy Furniture , Guangzhou's furniture brands have completely withdrawn from department stores. When finished furniture stores withdrew from department stores, another department store , Grand Plaza, continued to welcome the presence of customized furniture. Not only did the brand increase, but even one brand opened 2 , 3 specialty stores. Finished furniture and custom furniture are like a pair of twin brothers with different personalities. Although they all have the title of " furniture " , why do they " divide " their marketing channels ?
Regarding the high cost of department stores, people in the custom furniture industry also agree, but why do they still choose to "go to Hushan " ? Not difficult to find, finished furniture and custom furniture "parted ways" with inevitable reasons.
First of all, lies in the development of the industry. Industry insider Lai Yongjing believes that relative to the maturity of finished furniture, the " newcomer " of customized furniture needs to seize the awareness and popularity first. Lai Yongjing said: " Of course, opening a specialty store , profit is of course the primary goal, but the most important thing for custom furniture in the market is to first open up the market. The department store is located in the prosperous business district, with a large flow of people, which just meets our requirements. "
Secondly, the display of the two is also different. The finished furniture has a large area and emphasizes "a sense of overall space " , so they need a large area to display products. Department stores integrate various industries, and furniture can only occupy a certain corner. The limited supply of venues cannot meet the display needs of finished furniture. Even if large-scale shops can be obtained, more expensive rents will ensue. Customized furniture wardrobe mainly primary philosophy is "custom", so just show several sets of products, different styles of sliding doors are superimposed together with the show, so 100 square feet of area is sufficient.
Why is the difference so obvious? Industry person Wang Biao seems to “ draw the line †between the two : “ Custom wardrobes are pre-decoration. Consumers have already begun to buy wardrobes during the pre-decoration period, and they only purchase finished furniture after hard fitting. Just put them in your home. . In fact, custom industries such as wardrobes, wall cabinets, bookcases, etc. should be counted in the building materials industry, not in the category of furniture. "
When finished furniture meets custom furniture: who will become mainstream?
Face plate furniture frequent quality problems, many consumers chose to take a detour. Reader Ms. Zheng is nervously renovating her new house in Fangyuan Chuangshi Community. Ms Cheng told reporters that she has decided to select Qu Mei custom furniture, including TV cabinets, dining tables, bookcases, beds and other furniture items all.
Ms. Zheng said that the reason why she chose Qumei to customize furniture at that time was mainly because the custom furniture could be tailored according to the specific structure of home decoration, and the size and color could be based on her own hobbies. Another main reason is that Qumei can guarantee the use of authentic Lushuihe plates , and has a practical guarantee in environmental protection.
" My neighbor is the custom-made furniture in Qumei, and now all have entered the venue, basically can not smell the smell, it feels really good. " Ms. Zheng said. However, among the many readers contacted by the reporter, considering the higher cost, not many consumers like Ms. Zheng are willing to give the complete set of furniture to brand furniture for customization.
The reporter saw in a recent online survey that less than 40% of netizens chose to buy panel furniture. Surprisingly, 38% of netizens chose to buy plates by themselves and let the home improvement company make them on site.
" The most fundamental reason for this result is that consumers are generally skeptical about the environmental performance of the finished panel furniture. " Tang Jiyu, chairman of the Henan Furniture Association, said that furniture quality problems are frequently exposed, and many consumers are concerned about panel furniture. Losing confidence, those furniture brands that really use Jilin Sengong Lushuihe environmental protection ring material have also been implicated.
Tang Jiyu said, must see whether it has the authority department issued a "green certification" flag in the purchase of furniture, sheets smell it if there is a strong pungent smell, touch the furniture Edge is tight, these are very Necessary basic skills.
" Customized furniture " is still young The hidden dangers should not be underestimated
Nowadays, tailor-made furniture for your living room to meet your individual needs, this has a certain universality in the current furniture consumer market. Young people like to decorate the room with their own hobbies, which also reflects the owner's personalization and creativity. Custom furniture can make full use of the space in the home, and can be designed completely according to the actual situation of the owner . It can fully reflect the personalized needs in terms of appearance and use. Therefore, some large pieces of furniture such as wardrobes should be customized and processed. Trends. However, some furniture manufacturers deliberately set traps, but led to an upward trend in consumer disputes caused by custom-made furniture.
Correspondent reported from Nanning City of Industry 12315 complaints Command Center learned that some furniture companies using inferior hardware on the consumer custom-made furniture, secretly reducing the thickness of the plate material, a large number of consumers deliberately furniture area, but also reflects the consumer more The problem.
According to reports, the commonly used hardware in furniture - hinges, poor quality only need 1 yuan to a few yuan, the better price is more than ten yuan or even tens of yuan. In order to reduce costs, some furniture manufacturers use poor quality hinges when making furniture for consumers. The furniture will have problems such as shedding, deformation, and breakage of the hinge shortly after use.
At present, consumer-made furniture is mostly panel furniture . Some furniture manufacturers secretly reduce the thickness of the board, and then paste decorative panels or imitation wood paper on the surface of the board, so that consumers can not see the real material of custom furniture , and it is more difficult to find the thickness of the board " shrink " . In addition, custom-made furniture is usually priced in square meters, and the promoter ’s commission is directly linked to the area of ​​consumers ’custom-made furniture. In order to make more money, some promoters will suggest that consumers make the furniture bigger, and use computer renderings to confuse consumers, or infuse consumers with some information such as practical furniture to mislead consumers and make consumers spend more money.
Ms. Liu, a citizen of Nanning, complained that not long ago, she ordered a set of cabinets at a cabinet shop next to the Ninghuqiu building materials market . The workers measured 3 square meters more when measuring the area , which cost her more than 1,500 yuan. Since then, she has repeatedly negotiated with the cabinet shop, but because there is no contract, the other party has always refused to admit it.
Reminder: Xia Xia, a staff member of the Municipal Administration for Industry and Commerce, told reporters that consumers did not sign a contract with the merchant when making custom-made furniture or the contract was not clear, which was the main reason for the merchants to cut corners in the production of furniture. When the furniture has quality problems, consumers negotiate with the merchants or complain to the industrial and commercial authorities. Due to the lack of evidence, consumers' rights protection has fallen into a passive state.
Xie Xia reminded consumers to have the consciousness of signing a contract when making custom furniture, and to refine the style of furniture, material of plates, specifications, quality of hardware, etc. in the contract. In addition, before signing a contract, it is best for consumers to consult the relevant information, or find a friend who is familiar with the situation to accompany them to ensure that they are aware of it. Even if quality problems occur in the furniture in the future, due to familiarity with relevant knowledge, they can better protect their legal rights.
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