With the changes in the home market environment, the market has put forward higher requirements for sales terminals. Many dealers have found that under the same conditions of the same brand, the same market and similar consumer groups, the current customer turnover rate is much lower than before, and more efforts are made to sign the order. Despite this, it has not brought about an increase in sales. The reason is that consumers pay more attention to the shopping experience. Therefore, the dealer's refined management of the terminal store is even more important. At present, some dealers have realized this problem, adjusted the organizational structure of the store, and established the store manager. So, how to choose a store manager? The following two aspects can be used as a measure of the following: first, strong sales ability; second, high loyalty. However, due to the lack of experience, many dealers are difficult to achieve the expected results, and some performance is even worse than before.
Why do these problems arise? The author analyzes the terminal training and thinks that it is mainly due to the quality of the employees themselves and the lack of clarity on the quality of the store manager. The sales guides with strong sales ability are generally highly motivated people, and they pay more attention to the realization of self-worth and sense of accomplishment. However, after the store manager, the job responsibilities and roles have changed. The sense of accomplishment pursued by the store manager is not a big sign before, but a very good performance, but how to lead the store staff and bring their potential to play. Get the best sales to the extreme. The manager’s understanding of the role of the self is not clear. The dealer does not know how to arrange the work of the manager. It often leads to the promotion of the salesperson of the store manager or the work before the department is finished. Even some store managers will rush to compete with the shopping guide. Order. The store manager became a senior shopping guide, and the clerk became more lazy. Therefore, the atmosphere of the entire store is more unharmonious.
Some of the authors encountered from the highly loyal employees promoted to the store manager, the store management is very chaotic, the staff's enthusiasm is not high, the work is loose. After analysis, the author found that employees with high loyalty often do very well in their work. They are very passionate about and devote themselves to this job. They can find their sense of accomplishment in this job, so the work is very happy. Relatively speaking, the treatment will be very good, and at the same time, they are relatively stable, and the work will inevitably make the dealers feel at ease. As a result of the dealer's approval, the dealer is not aware of the job responsibilities of the manager, only to find a person with a strong sense of responsibility and peace of mind to manage the store, while ignoring the ideas and qualities of the staff. After becoming the manager, the employee continued to work hard and did his job. He did not know how to arrange for other people's work. As long as the employee did not violate the rules of the store, the manager felt that it would be fine, so many employees continued to do their own thing. Even some employees have become more unbalanced than before. They feel that the manager’s ability is general, and he is the manager of the store. Occasionally, he is confronted with the manager, and the reversal mentality is stronger, resulting in worse execution of the store.
Dealers have changed the transition from self-employed to self-employed, and the sales performance has not been greatly improved, and some will return to the original situation, and some will continue to change candidates. In fact, the root of the problem lies in the fact that the dealer does not know what kind of person is more suitable as the store manager, and it is not clear the position and role of the manager. Next, the author combines years of terminal marketing management experience to share the three criteria that dealers can choose to refer to:
First, I am very passionate about job work.
We often advocate the need to be dedicated and dedicated. If a person does not love the job of this position, it is impossible to be dedicated, not to continue to do this work, or to be forced by the boss, passively accept the arrangement, the direction of the work will not be strong, and will continue Doing what you are good at, and not doing what you need to do in your job, the job that the manager needs to perform is difficult to implement; or under the pressure of life, if this is the reason, the store manager will take the attitude of working. To do things, you must achieve the expected benefits when you invest, and you will complain if you fail to achieve the expected benefits. Therefore, some store managers feel that their personal abilities are very strong. If they feel that they have paid a little more, they will be preoccupied. Once this sentiment spreads across the store, the atmosphere of the entire store will be very bad, and the performance will definitely be difficult to improve. Therefore, when selecting a manager, it is important to understand whether it is a job that truly loves this position. Only with enough love can you devote yourself to your work.
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