After experiencing product style competition, channel policy competition, and terminal monopoly competition, how can the marketing road be upgraded? This is a problem that is facing numerous door and window companies.
“Jinjiuyinshi†has not sold well According to most wooden door manufacturers and distributors, the sales of the Mid-Autumn Festival are not as good as in previous years. Affected by real estate control policies, many people have slowed down plans for home purchases and renovations. In addition, some other promotion periods and methods have also affected the sales of Mid-Autumn home products, diverting a large number of customers.
The traditional sales channel is still the key The responsible person of Chuan Wang Wood believes that the sales channels of traditional dealers and agents will still be the main force of the door and window marketing in the next two years. Door and window products are different from ordinary consumer goods, and their prices are high and they have a lot of uncontrollability. Therefore, consumers still prefer to buy in physical stores, and companies are willing to cooperate with powerful agents, which is conducive to product sales, process and financial control. The traditional sales model has matured and is recognized by all three parties: companies, distributors and consumers. However, there are some minor changes in the traditional sales model. The cost pressure is not only for companies, but also for distributors.
Door and window corporate marketing how to upgrade?
Rising rents and labor costs are putting pressure on dealers. Many companies require dealers to reach a certain scale of storefronts and renovate them according to the manufacturer's requirements. Mr. Li, who has been operating doors and windows for many years, said: “Now the local sales area for doors and windows is generally on the first floor, and the rental fee is usually around 200 yuan per square meter. If 100 square meters are used, the rent for rent will be more than 200,000 per year. Want to select a shop in a well-known shopping mall, to come up with the cost of the rent equivalent to the cost, plus the cost of clerk and installation workers to spend more than 500,000 yuan per year.In the case of inexplicable sales prospects, if there are signs of trouble It's hard to manage. Most dealers want to run two brands in the store.†Therefore, the traditional sales channels have changed quietly due to changes in parties. Enterprises should solidify existing distributors and agents, and continue to develop franchisees in new regions to release ever-increasing production capacity.
E-commerce into a new trend Chuan Wang wood industry official said that in many people's opinion, online shopping is not realistic. However, with the post-80s and post-90s gradually becoming the main force of consumption, online shopping has become a trend of sales channels for household products. Many companies across the country are also optimistic about the prospects of e-commerce, are planning their own e-commerce platform and network sales. As the person in charge of a large company said, the previous one-on-one e-mail, QQ achieved a one-to-many, blog to achieve a million or even million.
Online sales can achieve a sudden increase in business sales within a period of time, which will greatly help the company's increased production capacity. However, there are some drawbacks to e-commerce, such as the inability to see physical products, and delivery is also a big problem. Many people think about online sales and offline physical store delivery. This is a good solution, but for companies whose dealerships are only distributed in a small area, it is also very difficult to achieve, after delivery. After-sales service will also become a problem. Who can solve these problems as soon as possible, whoever may become the king of Internet sales.
“Jinjiuyinshi†has not sold well According to most wooden door manufacturers and distributors, the sales of the Mid-Autumn Festival are not as good as in previous years. Affected by real estate control policies, many people have slowed down plans for home purchases and renovations. In addition, some other promotion periods and methods have also affected the sales of Mid-Autumn home products, diverting a large number of customers.
The traditional sales channel is still the key The responsible person of Chuan Wang Wood believes that the sales channels of traditional dealers and agents will still be the main force of the door and window marketing in the next two years. Door and window products are different from ordinary consumer goods, and their prices are high and they have a lot of uncontrollability. Therefore, consumers still prefer to buy in physical stores, and companies are willing to cooperate with powerful agents, which is conducive to product sales, process and financial control. The traditional sales model has matured and is recognized by all three parties: companies, distributors and consumers. However, there are some minor changes in the traditional sales model. The cost pressure is not only for companies, but also for distributors.
Door and window corporate marketing how to upgrade?
Rising rents and labor costs are putting pressure on dealers. Many companies require dealers to reach a certain scale of storefronts and renovate them according to the manufacturer's requirements. Mr. Li, who has been operating doors and windows for many years, said: “Now the local sales area for doors and windows is generally on the first floor, and the rental fee is usually around 200 yuan per square meter. If 100 square meters are used, the rent for rent will be more than 200,000 per year. Want to select a shop in a well-known shopping mall, to come up with the cost of the rent equivalent to the cost, plus the cost of clerk and installation workers to spend more than 500,000 yuan per year.In the case of inexplicable sales prospects, if there are signs of trouble It's hard to manage. Most dealers want to run two brands in the store.†Therefore, the traditional sales channels have changed quietly due to changes in parties. Enterprises should solidify existing distributors and agents, and continue to develop franchisees in new regions to release ever-increasing production capacity.
E-commerce into a new trend Chuan Wang wood industry official said that in many people's opinion, online shopping is not realistic. However, with the post-80s and post-90s gradually becoming the main force of consumption, online shopping has become a trend of sales channels for household products. Many companies across the country are also optimistic about the prospects of e-commerce, are planning their own e-commerce platform and network sales. As the person in charge of a large company said, the previous one-on-one e-mail, QQ achieved a one-to-many, blog to achieve a million or even million.
Online sales can achieve a sudden increase in business sales within a period of time, which will greatly help the company's increased production capacity. However, there are some drawbacks to e-commerce, such as the inability to see physical products, and delivery is also a big problem. Many people think about online sales and offline physical store delivery. This is a good solution, but for companies whose dealerships are only distributed in a small area, it is also very difficult to achieve, after delivery. After-sales service will also become a problem. Who can solve these problems as soon as possible, whoever may become the king of Internet sales.
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