Han Tai Huang Qingyan

The 12th Beijing International Automobile Exhibition with the theme of "innovation and leapfrogging" opened with passion at the China International Exhibition Center. More than 2,000 exhibiting companies, 1,125 exhibiting vehicles and 120 world premiere vehicles.

The following is an interview with Mr. Huang Qingyan, Chief of Hankook Tire's Public Relations Division, and Mr. Liang Bin, Hankook Tire's China Research and Development Center.

Moderator: Hello, everyone. Today I was very fortunate to have invited Mr. Liang Bin of Hankook Tire Research and Development Center in China. Now I invite Mr. Liang to say hello to the majority of netizens.

Liang Bin: Hello everybody, I am Liang Bin, Senior Researcher of Hankook Tire China Research and Development Center.

Moderator: In addition, please go to the Chief of Huang Chingyan of the Hankook Tire Public Relations Division and ask Huang Kechang to say hello to the netizen.

Huang Qingyan: I am Huang Qingyan, the chief of the Hankook Tire Public Relations Division.

Moderator: Ask Liang Bin to introduce to the netizens what products will be brought by this auto show.

Liang Bin: This exhibition focused on exhibiting a super-high-performance tire new Wantu Shi S1 evo2 and two concept tires - "Wantu Shi Aero" and "smart tire." Wantu Shi S1 evo2 is a high-end product just listed, currently supporting the new BMW 3 Series. The Concept Tire is an outlook of Hankook for the development of future tires. The "smart tire" is a technology in which the tires are implanted inside the tires, and the conditions of these tires are collected during use. The tires are then fed back into the car. Make a responsive, smarter tire.

Another concept tire is called "Wantu Shi AERO". This product is designed by air liquid, so that it can achieve down pressure during the tire's exercise process, make the tire more conform to the ground and improve the safety of exercise. In addition, some similar designs of golf ball recesses were used to relieve air resistance through the dimples. This is the use of air to provide downforce, while eliminating the impact of air resistance.

At the same time, we also brought ultra-high-performance tires. Twenty products such as eco-friendly tires, SUV tires, truck and bus tires, and racing tires appeared at the show.

Moderator: At present, the quality of tires is increasingly concerned by consumers. How does Hankook Tire protect tire safety?

Liang Bin: Regarding the safety of tires, the advice to consumers is: Be sure to ensure the correct air pressure. Periodically conduct a test on the tires, including air pressure or wear conditions, whether there are minor injuries, or if there is a problem, To deal with it in time to avoid the safety hazards of these injured tires.

Moderator: At present, the renovation of used tires is a hot topic in the industry. How do you view the safety of retreaded tires?

Liang Bin: Hantai tire retreading business is currently planning in China.

Huang Qingyan: Retreaded tires are affected by policies in China and are now being explored.

Moderator: How did Hankook Tire sell last year?

Huang Qingyan: According to our own data, Hankook Tire sold 29 million pieces last year, including exports.

Moderator: What are the plans and strategies for the future?

Huang Qingyan: For the industry, I talk about the situation in China because Hankook is relatively early in China, and it is an opportunity for other foreign companies and domestic tire companies. The RE market, which may be said by many people, will research and develop some tires for personalities. Mr. Leung also said that the development of eco-friendly tires, as well as a tire that was launched last year, luxury comfort of the Mantos S1 noble, and then In the OE market, more than 20 auto brands have been supplied to the country. What I did next was to provide some high-end brand support. I just released a message before the auto show that I successfully supported the new BMW 3 Series. Prior to this, the BMW MINI and the new 1 Series have been provided with matching facilities.

Moderator: Some brands are also playing high-end routes. Where are the differences?

Huang Qingyan: I think that in the past 15 years, we have cultivated a more solid foundation for consumers. There is also a relatively high production capacity among the current foreign-made tires. There are now two factories. In July of this year, we will be the third in Chongqing, China. After the plant is put into production, the total production capacity in China will reach about 42 million. This means that the production capacity in China has exceeded the capacity of Hankook Tire in South Korea. At the same time, no matter in the sales channel or in research and development of this piece of Hankook tires, they have invested a lot of energy.

Moderator: What is the next marketing plan?

Huang Qingyan: It will enhance the cooperation in the racing events. The accumulated experience from this process can be applied to the development of tire technology. This is the main direction. At present, Chinese consumers have relatively insufficient awareness of tire maintenance awareness and quality. We will strengthen this. I think the most important thing is to tell consumers how to use the tire properly. What we are doing now is, for example, conducting tire free tests in various places on a regular basis, mainly targeting some trucks and buses. We will gradually expand and expand passenger vehicles in the future. We will then hold lectures on tire knowledge. In general, interaction with consumers will be strengthened.

Moderator: For future agents and distributors, Hankook Tire plans.

Huang Qingyan: Nowadays, passenger cars use a unified image and new channels have been adjusted and constructed. At present, there are 1,200 Hankide passenger car tire stores, which will increase to 1,500 stores in 2012.

Moderator: In terms of Hankook Tire, what do you think is the biggest challenge?

Huang Qingyan: I think the biggest challenge is still the channel. Now from an automobile market into an automobile society, the degree of privatization of cars is getting higher and higher, so everyone pays more and more attention to the post-market. Whoever dominates the market in this respect? Get ahead of the game. I think the channel is the biggest competition.

Moderator: What is the development trend curve of China's auto aftermarket?

Huang Qingyan: I think that we should develop from the former extensive type to the professional and detailed type of subdivision. There may be more companies doing some mergers and acquisitions. Then the degree of emphasis on the tires of consumers before is not enough, but then everyone will be more, just like he bought a car, they will pay more attention to the company's brand image and their after-sales service. This is something of added value.

Moderator: The supervision of agents and distributors does not seem to be very uniform now. In the operation of the owner of the service, how to operate?

Huang Qingyan: The marketing headquarters is in Shanghai, and there are three factories. There are branches in major cities. Branch sales staff and after-sales personnel manage the entire channel and services.

Moderator: What is the difference between China's tire market and overseas tire market?

Liang Bin: From a global perspective, foreign markets such as Europe and North America are relatively mature, and China presents a trend of diversified demand. China's geology and climate environment are quite different in various aspects, and the requirements are also diverse. So now we have developed targeted products specifically for the Chinese market.

The replacement market is in fact the same as the development of the automotive market. As mentioned earlier, Chinese consumers have diverse needs and the demand for tires is also different. He can choose economic, comfortable or environmental protection according to his own needs, or some like refitting, which is different from ordinary private cars. demand. As mentioned earlier, in terms of performance, comfort, environmental protection, and safety, Hankook strives to achieve a balance in these four areas. Consumers can choose the right product according to their own needs.

Moderator: Ask the two to make suggestions to the majority of netizens and 80 million car owners.

Huang Qingyan: I suggest that consumers choose what you want according to your needs.

Liang Bin: From a technical point of view, the first consumers who hope that we China, in particular Hankook Tire, put forward some useful requests and suggestions and give us feedback in a timely manner. We will continue to make technical improvements to these. On the other hand, it is hoped that the consumer will use the tire correctly.

Moderator: Two favorite words or mottos can share with friends?

Huang Qingyan: I say one thing. I recently shared it with you. I want to be an ideal person in my heart. To be an ideal person can do the ideal thing. Liang Bin: I think that is the most recent thing. This is very particular about the technical aspects, so we must pay attention to details. Accumulation of many details can get more.