High inventory to domestic sales, not good air conditioning companies to stabilize prices

In 2012, the cold year can be said to be "cold". Since the beginning of the 2012 cold year, it has been more than three months since then, but the export volume of air conditioners has fallen by 15.8% year-on-year, and it has suffered three consecutive losses. More market data shows that domestic air-conditioner sales in January 2012 were 1.545 million units, which is only about half of the same period last year. This is the biggest decline in domestic air-conditioning sales since August 2009, a record low in 28 months. According to industry analysts, the decline in retail sales is affected by many factors: First, the Spring Festival is ahead of last year, and the regularity of household appliances consumption is sluggish during the Spring Festival holiday; second, the tail-end effect of the partial replacement of the old-fashioned and home appliances to the countryside at the end of 2011, ahead of schedule Some of the demand was released; third, the external negative environmental factors have not been significantly improved, and the overall growth rate of the market is still in the process of callback. At the same time, the inventory at the end of last year also made the company still remember. Due to various reasons, the total inventory of the air-conditioning industry in the 2011 cold year reached 16.2 million units, which is twice the inventory in 2009. Every March is the beginning of the preparation for the annual peak season of air-conditioning. High inventory brings great risks to the operation of the enterprise. The accumulated backlog of inventory products will result in the funds not being able to be returned in time. The huge investment will not return the profits and affect the flow of the capital chain of the enterprise. It is bound to have an impact on product production and innovation in the next cold year. What's more, the security of the business is threatened. High inventory is even more unfavorable for the company's product update rhythm. Some home appliance store sales staff said that in the past year, the big stores in the end of February and early March will start the air-conditioning marketing season. It is expected that this year will be fully opened in April. Moreover, as for the overall situation of the air-conditioning industry this year, the new product loading rate has decreased compared with the same period of last year. The proportion of new products and inventory models is about 1:9, mainly due to the prominent inventory pressure of home appliances after the Spring Festival. Compared with last year, the development of new air conditioners and the rate of new shelves have dropped significantly. This is related to the rush of manufacturers to digest inventories. These phenomena do not indicate that air-conditioning technology innovation has encountered bottlenecks. In fact, the innovation capability of air-conditioning is still strong. It is reported that most of the air-conditioning enterprises already have a variety of new air-conditioning design solutions, but the current digestive inventory is the focus of the healthy development of enterprises. The new air-conditioning products were delayed, which objectively increased the digestibility of inventory. On the other hand, it also stabilized the market price of air conditioners. The rebound in the export index since February has injected a strong shot into the enterprise. The data shows that in April, the export of air conditioners reached 4.71 million units, a year-on-year increase of 11.98% and 24.09% respectively. It is expected that with the external economic warming and the increase of extreme weather in the future, exports will continue to recover. (Reprinted by Liu Jianshuo, editor of Shijiazhuang Station)

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