Dazu Longshui Hardware is a large hardware production group centered on Longshui Town in Dazu County, radiating the county. It is the most characteristic traditional regional advantageous industry and important pillar industry in Dazu County. It has a history of more than 1,200 years. It has a long history and is well-known both at home and abroad. It is listed as the intangible cultural heritage of Chongqing. It is the most promising economic growth point in the future and plays a pivotal role in the county economy. At the same time, Dazu County has many business cards such as “International Tourism Cityâ€, “National AAAAA Scenic Spotâ€, “Hardware and Motorcycle Capitalâ€, “Modern Agricultural Base†and “Ecological Livable Cityâ€. It has unique conditions for developing the hardware industry. Therefore, the Dazu County Government has formulated the “Dazu Longshui Hardware Industry Revitalization Plan†to clarify the general idea of ​​developing the Dazu Longshui Hardware Industry: in accordance with the overall requirements of “manufacturing is fine, the market is bigger, the transaction is wider, the brand is louderâ€, Implement the hardware revitalization project, comprehensively transform and upgrade the traditional hardware industry, win more markets, and obtain more benefits, and constitute one of the pillar industries of the county economy with great characteristics.
I. The topic gives a brief overview of the history and development of Dazu Longshui Hardware, the foundation and goals of Dazu Longshui Hardware Revitalization, and the situation and tasks faced. The problems existing in the development of Dazu Longshui hardware industry and the problems existing in the development and development of Dazu Longshui hardware market were analyzed. The problems in the development of Dazu Longshui hardware industry are: low starting point of technology, backward production technology, secondly, low quality of employees, weak acceptance of new concepts and new technologies, third, small production scale of individual enterprises, and poor product renewability. The added value is not high, and the fifth is the shrinking market share. Problems in the cultivation and development of Dazu Longshui Hardware Market 1. The market hardware facilities are not perfect. Since the establishment of the Longshui Hardware Market in 1986, although the current scale has appeared after many revisions and expansions, the current organizational form, scale, and functions of the market cannot meet the needs of the expansion of the hardware industry, and hardware facilities are generally insufficient. The market facilities are simple, the grades are low, the conditions are poor, and there is no modern market.
2. The market competitiveness is not strong. Dazu Longshui Hardware Market used to be a large-scale hardware product distribution center in the country. It is also ranked among the three “hardware towns†in China with Zhejiang Yongkang and Guangdong Yangjiang, but now it ranks behind, even Sichuan Meishan and Nanhai Jinsha Hardware have also caught up. The momentum. The main reason for the landslide is that most of the products on the market are local soil goods, “old, large, thick and blackâ€, with low technology content, small scale, old-fashioned style, rough craftsmanship and outdated packaging, although the sales range is wide. However, it is mainly oriented to the rural areas, and the sales level is not wide, which causes the competition in the whole market to be weak, thus weakening the market's business and popularity. 3. The quality of the operators is not high. On the whole, the market operators have a low level of education and a small average operating scale, mostly based on family members, supplemented by employees; they are mainly self-employed, supplemented by agency sales; Supplementary; business methods are mainly wholesale, most of the products are low-end products. In the market, only brands such as “Wanguâ€, “Jinzhongâ€, “Yonghongâ€, “Deng’s†and “Baoding†occupy certain advantages, operators The quality improvement is slow, and the operators' trademark awareness, brand awareness and innovation consciousness are relatively weak, and they only stay in the traditional distribution model, which leads to a serious disconnect between the scale and grade and the modernization market.
4. Daily supervision has blind spots. Due to the decoupling of the management of the industrial and commercial departments, the management of the market property itself is not standardized, and the management of heavy fees is light. It is considered that as long as the operator is provided with no other responsibility for the business premises, the management of the product quality, law-abiding management, and civilized integrity are not enough. , causing blind spots in market regulation.
IV. Countermeasures for revitalizing Dazu Longshui Hardware (I) Countermeasures for the industrial development of revitalizing Dazu Longshui Hardware 1. Increase policy support. First, determine the leading enterprises of Longshui Hardware and implement the strategy of leading the way; Second, further integrate the relationship between relevant government departments, and improve the work efficiency by establishing a unified organization; Third, give full play to Longshui Town as a pilot town for small towns nationwide. The favorable conditions to improve the combination of Longshui urbanization and Longshui hardware industrialization, and guide the healthy development of Longshui hardware industrialization; Fourth, increase the construction and management of Longshui Industrial Park, and create a good development for Longshui Hardware. The platform is to establish and improve the Longshui Hardware Industry Association, formulate industry norms, product quality standards, organize technical training exchanges, and cultivate new products. Sixth, the household registration management of personnel engaged in hardware management from Longshui to Longshui, pension, unemployment insurance, Children enrolled in school and treated with local staff to encourage foreign talents to join Longshui Hardware Industry; seventhly, support Longshui Hardware in terms of capital, taxation, credit, etc., so that Longshui Hardware will gradually become bigger and stronger. Eighth, the construction land enjoys the preferential policies for urban and rural planning in Chongqing and investment promotion in our county. Nine is to implement water and electricity concessions. The market will use “one household and one meter†for water and electricity use, and implement unified charging standards to avoid water and electricity bills. Ten is to encourage the placement of unemployed, laid-off workers and disabled employees, hardware business owners to recruit unemployed, laid-off workers and disabled people, and enjoy preferential policies for resettling laid-off workers, unemployed workers and disabled people. Eleven is to strictly control the abnormal inspection of the market. All departments at all levels carry out inspection activities within the market group, which must be reported to the county government for approval, and may not be inspected without approval.
2. Grasp the "industry chain" from the coastal to the inland, from the developed regions to your developed regions, from the main urban area and the suburbs, and vigorously implement technological transformation. As a frontier of reform and opening up, coastal areas and economically developed areas, as a large-scale light industrial base in China, have strong traditional mechanical processing capabilities, and have precipitated a large number of mechanical equipment and skilled technicians. These enterprises are in an advantageous position in terms of capital intensification, technology development and introduction capabilities, financing capabilities, management level, allocation of higher-quality labor, and technical and economic characteristics of domestic and foreign products. According to the internal law of economic development, according to Chongqing's development orientation and overall planning, some relatively backward traditional machinery processing industries must inevitably spread the surrounding development circle to the inland, to economically underdeveloped areas, to the surrounding areas of the main city, which is beneficial to The optimization of urban functions in coastal areas and economically developed areas and Chongqing's main urban areas is also conducive to the development of rural urbanization and industrialization. The technical upgrading of Longshui Hardware and the transfer of coastal areas and economically developed areas to expand the traditional mechanical processing industry in Chongqing will not only make Longshui Hardware's original workshop industry supplemented and invested in resources such as technology, equipment and talents. Moreover, it provides a way out for the transfer of traditional industries in big cities.
Taking advantage of the transfer of traditional industries in the big cities, especially the mechanical processing industry, the Longshui Hardware can be upgraded in various forms. The first is the overall relocation. Due to various factors such as technology, cost, environmental protection, and market, the processing of large cities is weak and difficult. However, they generally have a large amount of land and sell their land through certain forms. The funds can completely resettle some of the employees and rebuild the factory in Longshui Industrial Park. The equipment can be relocated to Longshui for hardware production in whole or in part. It has both technical and financial advantages, and has the convenience of relying on the hardware market. Not only can it make a great contribution to the revitalization of Longshui Hardware, but it is also expected to be the leader of Longshui Hardware. The second is to take the road of joint development. The hardware owner of Longshui can cooperate with the mechanical processing enterprises of big cities in a certain way. One party provides market, raw materials and labor resources, and is responsible for daily production management. One party provides funds, equipment, advanced management concepts and technical support. Complementary advantages, mutual benefit, common development, and achieve a win-win situation. The third is leasing operations. The hardware owners of Longshui can rent idle equipment of large-scale mechanical processing enterprises according to their needs, and even buy them by renting them to expand their production strength.
3. Pay attention to the guidance and service for the development of Longshui Hardware Enterprise. First, use technology to guide the development of the hardware industry, and strive to improve the scientific and technological content of the hardware industry chain. For the production and operation of Longshui Hardware, there are mainly small wealthy instants, only the immediate interests, and the old ideas of occupying the local narrow market. We must actively guide the hardware owners to focus on the big market, large circulation, and organize local hardware manufacturers to go out. Learn advanced technology and management experience, introduce advanced technology, equipment and production technology, and strengthen horizontal communication with advanced hardware areas. Through learning and communication, we constantly update the ideas of hardware owners, transform the extensive hands-on workshop production and management methods, further expand our vision, and actively expand the market outside the city and even the foreign markets, thus truly forming a hardware market with certain influence and competitiveness in the country. And distribution centers. Second, the government actively cooperates to bridge the gap, strives to promote the marriage of enterprises and colleges and universities, and combines production and scientific research to promote the upgrading of products, improve the production efficiency of Longshui Hardware, and improve the scientific and technological content of Longshui hardware products. Thereby ensuring the leading position of production enterprises in hardware production. The third is to actively carry out the service work of the production and operation owners. Focus on information services, pay attention to the capture of market information, the focus is to update the Longshui International Internet, increase the promotion and marketing of hardware products, expand the broader development space, and enhance the reputation and popularity of Longshui Hardware. The fourth is to encourage and support Longshui Hardware Manufacturing Co., Ltd. to take the road of joint production and management through different ways, and through the combination of the existing tens of thousands of hardware production operators, form a number of large scale, high grade, new style, scientific management, marketing network. Changchun Hardware Production Key Enterprise, led by these advanced production and management concepts, led Longshui Hardware on the scale and grade, and made the Longshui Hardware Industry bigger and stronger, occupying a broader market space. The fifth is to actively do an effective combination of Longshui Hardware and Dazu Tourism. Longshui Hardware was born because of the carving of Dazu Rock Carvings more than 1200 years ago. Nowadays, Dazu Rock Carvings are also included in the World Cultural Heritage List. Stone Carving Culture records the Great Foot forever. The glory of history, the tourism of Dazu with the theme of stone carving is flourishing, and the Longshui Hardware Culture, which is in harmony with the Dazu Rock Carving culture, should rewrite the new splendid chapter with the “potential†of tourism and actively develop such as Carrying small, clever, multi-functional, wide-ranging accessories, home decorations, hardware toys, gifts, and new hardware products such as urban streets and large square sculptures.
4. Pay attention to creating a relaxed investment environment for Longshui Hardware. To revitalize Longshui Hardware and create a western hardware industrial base. First of all, we must create a preferential and relaxed environment for the development of the hardware industry. At present, Dazu County has formulated some preferential policies for the development of Longshui hardware industry, and has also introduced a number of measures and measures. The key point is to jointly implement the common management and provide real policy guarantee for enterprise development. Establishing "everyone, everything, always, everywhere" is the idea of ​​developing the environment, effectively changing the style of work, lowering the threshold, reducing procedures, reducing procedures, enhancing service awareness, improving service levels, and accelerating the pace of development. Intensify the inspection of the market, crack down on illegal operations, and ensure orderly order. The financial sector should provide guarantees from the funds and provide support and assistance to the major hardware companies.
5. Implement the trademark strategy and strive to build a well-known brand of Longshui Hardware. In view of the phenomenon that Longshui Hardware has fewer registered trademarks, fewer famous trademarks, fewer famous brands, more fake and shoddy products, more original products, and more “three lesss and more three†products, the implementation of Longshui hardware trademark and brand strategy is particularly important. Urgently, the trademark is an intangible asset of an enterprise and one of the most important intellectual property rights of an enterprise. It is necessary to encourage and support Longshui hardware manufacturing enterprises, especially the backbone enterprises to actively apply for trademark registration, and to increase the support and protection of registered trademarks. Efforts to make more trademarks become well-known trademarks and famous trademarks, and actively apply for the "Longshui Hardware" collective trademark when conditions are ripe. At the same time of counterfeiting and helping to create famous brands, we must update the marketing concept to improve the marketing strategy, further increase the propaganda, make full use of various carriers, carry out the advertising of corporate image and product quality, and strive to build a well-known brand of Longshui Hardware. Promote the upgrading of Longshui hardware products and upgrade them.
(II) Construction of the Longshui Hardware Market, attaching importance to the cultivation and development of the market Experience shows that, according to the conditions, the establishment of a specialized market is a hotbed for the development of small and medium-sized enterprises, and an effective measure to achieve industrial organization optimization. The Longshui hardware industry, which has a history of nearly a thousand years of development, and the Longshui hardware market, which has undergone a certain stage of development, have a certain foundation for their resource conditions. Not only are the transportation developed, but also the water and electricity are convenient, and there are many employees, and the overall production scale is large. While accelerating the cultivation of Longshui's existing Longshui Hardware Market, Hardware Travel City and other two product trading markets, Longshui scrap metal market, China Western Metal Trading City and other two metal raw materials trading markets, etc., adhere to "unified planning, The principle of “unified management†and “who builds and benefits†encourages multi-channel, multi-subject and multi-form investment to build market groups. Vigorously carry out the construction of the three major market systems. The first is the construction of a collaborative system. Longshui Hardware should participate in the market competition as a whole, and the mutual cooperation of hardware owners is very important. It is necessary to rely on the Longshui Hardware Industry Association to guide and promote the relatively fixed operation of a certain product or even a certain process by the owners. The products or semi-finished products produced by the owners are quickly traded through the market to improve the production efficiency of the entire hardware industry and reduce cost. The association is responsible for formulating and supervising the implementation of technical specifications for products to ensure product quality. The second is the construction of the service system. To develop Longshui Hardware, we must have the support of perfect and powerful logistics services. We must vigorously develop the service industries such as catering, accommodation, freight, shipping, advertising, and finance, and gradually realize the "one-stop" service. Provide high quality, efficient, fast and all-round services for Longshui Hardware Development. The third is the construction of a credit system. A mature market must be an honest and trustworthy market. Longshui hardware industry must achieve the goal of "large circulation, great development", "division of labor and cooperation, overall competition". The construction of credit system is particularly important. It is necessary to formulate the self-discipline of honesty and trustworthiness of Longshui Hardware Industry through various professional associations. Management, honest and trustworthy activities, the credit of the owners of various industry associations should be recorded, and the owners with good credit can be facilitated in terms of financial guarantees and market access. On the contrary, the owners with low credits should be strictly investigated according to law. Re-enforcement, to encourage the owners to gradually form a habit of honesty and trustworthiness.
1. Strengthen the cultivation of Dazu Longshui Hardware Market. The first is to integrate existing hardware market resources. The management of Hardware Tourism City, Western Metal Trading City, Longshui Scrap Metal Market and Old Hardware Market will be merged into Chongqing Longshui Hardware Industry Investment Co., Ltd. to realize the asset restructuring and complete the hardware market group with existing assets as the link. Resource Integration. The second is to rationally plan the hardware market group area. Dazu Longshui Hardware Market Group is now expanded from 5 square kilometers to 3 square kilometers by 5 major cities including Hardware Tourism City, Old Hardware Market, Western Metal Trading City, Old Scrap Metal Market and Huashi Street Market. The third is to plan to build a number of new markets, including: automobile and motorcycle parts market, mainly engaged in auto parts, motorcycle parts, non-motor vehicle parts and so on. The renewable resources market mainly deals with used materials such as used cars, motorcycles, used mobile phones, computers and household appliances. The electromechanical agricultural machinery market mainly deals with various electromechanical products, agricultural machinery and electric motors. Comprehensive trading wholesale market, mainly engaged in small commodities, plastic products, audio and video products, office supplies, daily necessities, decorative items and so on. 4. Building fully equipped supporting facilities. Including: Dazu Longshui International Hardware Exhibition Center, logistics distribution center, market storage area, market service area, owner's residential area.
2. Standardize market management and maintain market order. The first is to regulate market supervision behavior and actively innovate supervision methods. With the development of the market economy, the role of honesty in economic activities is increasing, and the issue of honesty is becoming more and more important to people. It is necessary to conduct market inspections, market warnings, “integrity individual industrial and commercial householdsâ€, and deepen market entities to promote trademark declarations. From the perspectives of use, advertising and terminology, we will correctly guide the concept of honesty and mutual assistance for operators, and take the entry of goods as the entry point, starting from the examination and approval, registration, annual inspection and other aspects, and make good market access, focusing on counterfeiting. Hot issues such as the infringement of commodities, trademarks, and fraudulent consumption issues have made operators feel the actual effect of the functional departments in rectifying the market economic order, thus fully mobilizing the enthusiasm of the operators and the industrial and commercial departments to jointly safeguard the market economic order, and motivate the people to participate in complaints and The enthusiasm of the report makes it put on the right track of honesty and integrity, so as to continuously improve the quality of market products, improve the overall quality of the market, and promote the scale and grade of the market. Second, establish institutionalized links with market property management departments to strengthen the management of economic accounts. The market property management department is the bridge between the industrial and commercial authorities and the individual and the enterprise. The industrial and commercial authorities can guide the property management to check the economic accounts with the industrial and commercial offices in the jurisdiction regularly and irregularly, so that the inspectors can grasp the changes of the economic accounts of the jurisdictions in a timely manner. In this case, the industrial and commercial office can also use the computer to communicate with the property department. Improve the degree of informationization in the professional market and promote the modernization of the professional market with information technology. The global economic informationization and electronic trade are the development trends and trends of the world today. It can coordinate the telecommunications department, vigorously support the property department to establish a commodity information website, and provide services for business operators to implement management information. Do everything possible to collect relevant information on professional commodities from all over the country and around the world, and establish a database to enable business operators to grasp the market conditions in a timely manner. In addition, we regularly strengthen the training of legal and regulatory knowledge of business households from time to time, open up their horizons, and inject the idea of ​​“no local products are unstable, no foreign products are not aliveâ€, and enhance the support of local industries to the market, thereby enhancing the market. Business information and overall quality. Strengthen the classification and supervision of economic households, vigorously promote credit classification supervision, industry classification supervision and commodity classification supervision, rely on economic accounts, further improve the collection, processing and publicity of credit information, strengthen credit data sharing, and expand credit supervision to business households. Group, responsibility to people. The third is to increase market coordination. For the reasonable requirements and suggestions for the funds and taxation proposed by the operators in the market, they can strengthen coordination with the property and tax departments according to the scale and status of their operations, and actively solve the practical problems for the business operators to ensure the satisfaction of both parties.
I. The topic gives a brief overview of the history and development of Dazu Longshui Hardware, the foundation and goals of Dazu Longshui Hardware Revitalization, and the situation and tasks faced. The problems existing in the development of Dazu Longshui hardware industry and the problems existing in the development and development of Dazu Longshui hardware market were analyzed. The problems in the development of Dazu Longshui hardware industry are: low starting point of technology, backward production technology, secondly, low quality of employees, weak acceptance of new concepts and new technologies, third, small production scale of individual enterprises, and poor product renewability. The added value is not high, and the fifth is the shrinking market share. Problems in the cultivation and development of Dazu Longshui Hardware Market 1. The market hardware facilities are not perfect. Since the establishment of the Longshui Hardware Market in 1986, although the current scale has appeared after many revisions and expansions, the current organizational form, scale, and functions of the market cannot meet the needs of the expansion of the hardware industry, and hardware facilities are generally insufficient. The market facilities are simple, the grades are low, the conditions are poor, and there is no modern market.
2. The market competitiveness is not strong. Dazu Longshui Hardware Market used to be a large-scale hardware product distribution center in the country. It is also ranked among the three “hardware towns†in China with Zhejiang Yongkang and Guangdong Yangjiang, but now it ranks behind, even Sichuan Meishan and Nanhai Jinsha Hardware have also caught up. The momentum. The main reason for the landslide is that most of the products on the market are local soil goods, “old, large, thick and blackâ€, with low technology content, small scale, old-fashioned style, rough craftsmanship and outdated packaging, although the sales range is wide. However, it is mainly oriented to the rural areas, and the sales level is not wide, which causes the competition in the whole market to be weak, thus weakening the market's business and popularity. 3. The quality of the operators is not high. On the whole, the market operators have a low level of education and a small average operating scale, mostly based on family members, supplemented by employees; they are mainly self-employed, supplemented by agency sales; Supplementary; business methods are mainly wholesale, most of the products are low-end products. In the market, only brands such as “Wanguâ€, “Jinzhongâ€, “Yonghongâ€, “Deng’s†and “Baoding†occupy certain advantages, operators The quality improvement is slow, and the operators' trademark awareness, brand awareness and innovation consciousness are relatively weak, and they only stay in the traditional distribution model, which leads to a serious disconnect between the scale and grade and the modernization market.
4. Daily supervision has blind spots. Due to the decoupling of the management of the industrial and commercial departments, the management of the market property itself is not standardized, and the management of heavy fees is light. It is considered that as long as the operator is provided with no other responsibility for the business premises, the management of the product quality, law-abiding management, and civilized integrity are not enough. , causing blind spots in market regulation.
IV. Countermeasures for revitalizing Dazu Longshui Hardware (I) Countermeasures for the industrial development of revitalizing Dazu Longshui Hardware 1. Increase policy support. First, determine the leading enterprises of Longshui Hardware and implement the strategy of leading the way; Second, further integrate the relationship between relevant government departments, and improve the work efficiency by establishing a unified organization; Third, give full play to Longshui Town as a pilot town for small towns nationwide. The favorable conditions to improve the combination of Longshui urbanization and Longshui hardware industrialization, and guide the healthy development of Longshui hardware industrialization; Fourth, increase the construction and management of Longshui Industrial Park, and create a good development for Longshui Hardware. The platform is to establish and improve the Longshui Hardware Industry Association, formulate industry norms, product quality standards, organize technical training exchanges, and cultivate new products. Sixth, the household registration management of personnel engaged in hardware management from Longshui to Longshui, pension, unemployment insurance, Children enrolled in school and treated with local staff to encourage foreign talents to join Longshui Hardware Industry; seventhly, support Longshui Hardware in terms of capital, taxation, credit, etc., so that Longshui Hardware will gradually become bigger and stronger. Eighth, the construction land enjoys the preferential policies for urban and rural planning in Chongqing and investment promotion in our county. Nine is to implement water and electricity concessions. The market will use “one household and one meter†for water and electricity use, and implement unified charging standards to avoid water and electricity bills. Ten is to encourage the placement of unemployed, laid-off workers and disabled employees, hardware business owners to recruit unemployed, laid-off workers and disabled people, and enjoy preferential policies for resettling laid-off workers, unemployed workers and disabled people. Eleven is to strictly control the abnormal inspection of the market. All departments at all levels carry out inspection activities within the market group, which must be reported to the county government for approval, and may not be inspected without approval.
2. Grasp the "industry chain" from the coastal to the inland, from the developed regions to your developed regions, from the main urban area and the suburbs, and vigorously implement technological transformation. As a frontier of reform and opening up, coastal areas and economically developed areas, as a large-scale light industrial base in China, have strong traditional mechanical processing capabilities, and have precipitated a large number of mechanical equipment and skilled technicians. These enterprises are in an advantageous position in terms of capital intensification, technology development and introduction capabilities, financing capabilities, management level, allocation of higher-quality labor, and technical and economic characteristics of domestic and foreign products. According to the internal law of economic development, according to Chongqing's development orientation and overall planning, some relatively backward traditional machinery processing industries must inevitably spread the surrounding development circle to the inland, to economically underdeveloped areas, to the surrounding areas of the main city, which is beneficial to The optimization of urban functions in coastal areas and economically developed areas and Chongqing's main urban areas is also conducive to the development of rural urbanization and industrialization. The technical upgrading of Longshui Hardware and the transfer of coastal areas and economically developed areas to expand the traditional mechanical processing industry in Chongqing will not only make Longshui Hardware's original workshop industry supplemented and invested in resources such as technology, equipment and talents. Moreover, it provides a way out for the transfer of traditional industries in big cities.
Taking advantage of the transfer of traditional industries in the big cities, especially the mechanical processing industry, the Longshui Hardware can be upgraded in various forms. The first is the overall relocation. Due to various factors such as technology, cost, environmental protection, and market, the processing of large cities is weak and difficult. However, they generally have a large amount of land and sell their land through certain forms. The funds can completely resettle some of the employees and rebuild the factory in Longshui Industrial Park. The equipment can be relocated to Longshui for hardware production in whole or in part. It has both technical and financial advantages, and has the convenience of relying on the hardware market. Not only can it make a great contribution to the revitalization of Longshui Hardware, but it is also expected to be the leader of Longshui Hardware. The second is to take the road of joint development. The hardware owner of Longshui can cooperate with the mechanical processing enterprises of big cities in a certain way. One party provides market, raw materials and labor resources, and is responsible for daily production management. One party provides funds, equipment, advanced management concepts and technical support. Complementary advantages, mutual benefit, common development, and achieve a win-win situation. The third is leasing operations. The hardware owners of Longshui can rent idle equipment of large-scale mechanical processing enterprises according to their needs, and even buy them by renting them to expand their production strength.
3. Pay attention to the guidance and service for the development of Longshui Hardware Enterprise. First, use technology to guide the development of the hardware industry, and strive to improve the scientific and technological content of the hardware industry chain. For the production and operation of Longshui Hardware, there are mainly small wealthy instants, only the immediate interests, and the old ideas of occupying the local narrow market. We must actively guide the hardware owners to focus on the big market, large circulation, and organize local hardware manufacturers to go out. Learn advanced technology and management experience, introduce advanced technology, equipment and production technology, and strengthen horizontal communication with advanced hardware areas. Through learning and communication, we constantly update the ideas of hardware owners, transform the extensive hands-on workshop production and management methods, further expand our vision, and actively expand the market outside the city and even the foreign markets, thus truly forming a hardware market with certain influence and competitiveness in the country. And distribution centers. Second, the government actively cooperates to bridge the gap, strives to promote the marriage of enterprises and colleges and universities, and combines production and scientific research to promote the upgrading of products, improve the production efficiency of Longshui Hardware, and improve the scientific and technological content of Longshui hardware products. Thereby ensuring the leading position of production enterprises in hardware production. The third is to actively carry out the service work of the production and operation owners. Focus on information services, pay attention to the capture of market information, the focus is to update the Longshui International Internet, increase the promotion and marketing of hardware products, expand the broader development space, and enhance the reputation and popularity of Longshui Hardware. The fourth is to encourage and support Longshui Hardware Manufacturing Co., Ltd. to take the road of joint production and management through different ways, and through the combination of the existing tens of thousands of hardware production operators, form a number of large scale, high grade, new style, scientific management, marketing network. Changchun Hardware Production Key Enterprise, led by these advanced production and management concepts, led Longshui Hardware on the scale and grade, and made the Longshui Hardware Industry bigger and stronger, occupying a broader market space. The fifth is to actively do an effective combination of Longshui Hardware and Dazu Tourism. Longshui Hardware was born because of the carving of Dazu Rock Carvings more than 1200 years ago. Nowadays, Dazu Rock Carvings are also included in the World Cultural Heritage List. Stone Carving Culture records the Great Foot forever. The glory of history, the tourism of Dazu with the theme of stone carving is flourishing, and the Longshui Hardware Culture, which is in harmony with the Dazu Rock Carving culture, should rewrite the new splendid chapter with the “potential†of tourism and actively develop such as Carrying small, clever, multi-functional, wide-ranging accessories, home decorations, hardware toys, gifts, and new hardware products such as urban streets and large square sculptures.
4. Pay attention to creating a relaxed investment environment for Longshui Hardware. To revitalize Longshui Hardware and create a western hardware industrial base. First of all, we must create a preferential and relaxed environment for the development of the hardware industry. At present, Dazu County has formulated some preferential policies for the development of Longshui hardware industry, and has also introduced a number of measures and measures. The key point is to jointly implement the common management and provide real policy guarantee for enterprise development. Establishing "everyone, everything, always, everywhere" is the idea of ​​developing the environment, effectively changing the style of work, lowering the threshold, reducing procedures, reducing procedures, enhancing service awareness, improving service levels, and accelerating the pace of development. Intensify the inspection of the market, crack down on illegal operations, and ensure orderly order. The financial sector should provide guarantees from the funds and provide support and assistance to the major hardware companies.
5. Implement the trademark strategy and strive to build a well-known brand of Longshui Hardware. In view of the phenomenon that Longshui Hardware has fewer registered trademarks, fewer famous trademarks, fewer famous brands, more fake and shoddy products, more original products, and more “three lesss and more three†products, the implementation of Longshui hardware trademark and brand strategy is particularly important. Urgently, the trademark is an intangible asset of an enterprise and one of the most important intellectual property rights of an enterprise. It is necessary to encourage and support Longshui hardware manufacturing enterprises, especially the backbone enterprises to actively apply for trademark registration, and to increase the support and protection of registered trademarks. Efforts to make more trademarks become well-known trademarks and famous trademarks, and actively apply for the "Longshui Hardware" collective trademark when conditions are ripe. At the same time of counterfeiting and helping to create famous brands, we must update the marketing concept to improve the marketing strategy, further increase the propaganda, make full use of various carriers, carry out the advertising of corporate image and product quality, and strive to build a well-known brand of Longshui Hardware. Promote the upgrading of Longshui hardware products and upgrade them.
(II) Construction of the Longshui Hardware Market, attaching importance to the cultivation and development of the market Experience shows that, according to the conditions, the establishment of a specialized market is a hotbed for the development of small and medium-sized enterprises, and an effective measure to achieve industrial organization optimization. The Longshui hardware industry, which has a history of nearly a thousand years of development, and the Longshui hardware market, which has undergone a certain stage of development, have a certain foundation for their resource conditions. Not only are the transportation developed, but also the water and electricity are convenient, and there are many employees, and the overall production scale is large. While accelerating the cultivation of Longshui's existing Longshui Hardware Market, Hardware Travel City and other two product trading markets, Longshui scrap metal market, China Western Metal Trading City and other two metal raw materials trading markets, etc., adhere to "unified planning, The principle of “unified management†and “who builds and benefits†encourages multi-channel, multi-subject and multi-form investment to build market groups. Vigorously carry out the construction of the three major market systems. The first is the construction of a collaborative system. Longshui Hardware should participate in the market competition as a whole, and the mutual cooperation of hardware owners is very important. It is necessary to rely on the Longshui Hardware Industry Association to guide and promote the relatively fixed operation of a certain product or even a certain process by the owners. The products or semi-finished products produced by the owners are quickly traded through the market to improve the production efficiency of the entire hardware industry and reduce cost. The association is responsible for formulating and supervising the implementation of technical specifications for products to ensure product quality. The second is the construction of the service system. To develop Longshui Hardware, we must have the support of perfect and powerful logistics services. We must vigorously develop the service industries such as catering, accommodation, freight, shipping, advertising, and finance, and gradually realize the "one-stop" service. Provide high quality, efficient, fast and all-round services for Longshui Hardware Development. The third is the construction of a credit system. A mature market must be an honest and trustworthy market. Longshui hardware industry must achieve the goal of "large circulation, great development", "division of labor and cooperation, overall competition". The construction of credit system is particularly important. It is necessary to formulate the self-discipline of honesty and trustworthiness of Longshui Hardware Industry through various professional associations. Management, honest and trustworthy activities, the credit of the owners of various industry associations should be recorded, and the owners with good credit can be facilitated in terms of financial guarantees and market access. On the contrary, the owners with low credits should be strictly investigated according to law. Re-enforcement, to encourage the owners to gradually form a habit of honesty and trustworthiness.
1. Strengthen the cultivation of Dazu Longshui Hardware Market. The first is to integrate existing hardware market resources. The management of Hardware Tourism City, Western Metal Trading City, Longshui Scrap Metal Market and Old Hardware Market will be merged into Chongqing Longshui Hardware Industry Investment Co., Ltd. to realize the asset restructuring and complete the hardware market group with existing assets as the link. Resource Integration. The second is to rationally plan the hardware market group area. Dazu Longshui Hardware Market Group is now expanded from 5 square kilometers to 3 square kilometers by 5 major cities including Hardware Tourism City, Old Hardware Market, Western Metal Trading City, Old Scrap Metal Market and Huashi Street Market. The third is to plan to build a number of new markets, including: automobile and motorcycle parts market, mainly engaged in auto parts, motorcycle parts, non-motor vehicle parts and so on. The renewable resources market mainly deals with used materials such as used cars, motorcycles, used mobile phones, computers and household appliances. The electromechanical agricultural machinery market mainly deals with various electromechanical products, agricultural machinery and electric motors. Comprehensive trading wholesale market, mainly engaged in small commodities, plastic products, audio and video products, office supplies, daily necessities, decorative items and so on. 4. Building fully equipped supporting facilities. Including: Dazu Longshui International Hardware Exhibition Center, logistics distribution center, market storage area, market service area, owner's residential area.
2. Standardize market management and maintain market order. The first is to regulate market supervision behavior and actively innovate supervision methods. With the development of the market economy, the role of honesty in economic activities is increasing, and the issue of honesty is becoming more and more important to people. It is necessary to conduct market inspections, market warnings, “integrity individual industrial and commercial householdsâ€, and deepen market entities to promote trademark declarations. From the perspectives of use, advertising and terminology, we will correctly guide the concept of honesty and mutual assistance for operators, and take the entry of goods as the entry point, starting from the examination and approval, registration, annual inspection and other aspects, and make good market access, focusing on counterfeiting. Hot issues such as the infringement of commodities, trademarks, and fraudulent consumption issues have made operators feel the actual effect of the functional departments in rectifying the market economic order, thus fully mobilizing the enthusiasm of the operators and the industrial and commercial departments to jointly safeguard the market economic order, and motivate the people to participate in complaints and The enthusiasm of the report makes it put on the right track of honesty and integrity, so as to continuously improve the quality of market products, improve the overall quality of the market, and promote the scale and grade of the market. Second, establish institutionalized links with market property management departments to strengthen the management of economic accounts. The market property management department is the bridge between the industrial and commercial authorities and the individual and the enterprise. The industrial and commercial authorities can guide the property management to check the economic accounts with the industrial and commercial offices in the jurisdiction regularly and irregularly, so that the inspectors can grasp the changes of the economic accounts of the jurisdictions in a timely manner. In this case, the industrial and commercial office can also use the computer to communicate with the property department. Improve the degree of informationization in the professional market and promote the modernization of the professional market with information technology. The global economic informationization and electronic trade are the development trends and trends of the world today. It can coordinate the telecommunications department, vigorously support the property department to establish a commodity information website, and provide services for business operators to implement management information. Do everything possible to collect relevant information on professional commodities from all over the country and around the world, and establish a database to enable business operators to grasp the market conditions in a timely manner. In addition, we regularly strengthen the training of legal and regulatory knowledge of business households from time to time, open up their horizons, and inject the idea of ​​“no local products are unstable, no foreign products are not aliveâ€, and enhance the support of local industries to the market, thereby enhancing the market. Business information and overall quality. Strengthen the classification and supervision of economic households, vigorously promote credit classification supervision, industry classification supervision and commodity classification supervision, rely on economic accounts, further improve the collection, processing and publicity of credit information, strengthen credit data sharing, and expand credit supervision to business households. Group, responsibility to people. The third is to increase market coordination. For the reasonable requirements and suggestions for the funds and taxation proposed by the operators in the market, they can strengthen coordination with the property and tax departments according to the scale and status of their operations, and actively solve the practical problems for the business operators to ensure the satisfaction of both parties.
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