The Qingming Holiday is a period of succession for market promotion. Many stores and single-item furniture and building materials do not regard the Qingming Festival small holiday as an important promotional node. Some enterprises directly continued the "3 · 15" promotional activities, while some simply regarded the Qingming Festival promotion as the pre-heating link of the "May Day" promotion. The promotion of Ching Ming Festival is generally a transition to "3.15" and "May Day". For holidays like the Ching Ming Festival, more people will choose to travel or ancestor sacrifice, for the purchase of furniture, home accessories, it is really a minority. However, enterprises will still launch some activities to prepare for the "May Day" promotion.
The Qingming small holiday has little effect on market sales. Will the following May Day holiday continue the market performance of the Qingming holiday? Most executives of home furnishing companies believe that although they are all small holidays, they are very different. The desertion of the Qingming holiday is due to the specific reasons of its festival, and the "May Day" is the official start of the peak season of the home building materials industry every year. Although the May Day holiday has been reduced to three days than before, the Golden Week thinking that has been produced for a long time will still have an inertial continuation. In addition, the shortening of holidays will inevitably cause some consumers to abandon their plans to travel abroad, which will help consumers stay in the city to buy.
Although the promotion of Ching Ming Festival does not seem enthusiastic, it still cannot reduce the explosion of marketing inspiration for home furnishing companies. Creative marketing has always been the constant theme of the home furnishing industry, and it remains the same this year. Red Star Macalline's "2 days are coming" breakdown of the big price discount promotion, Jimei shopping to send red envelopes, or some single-item building materials to sell ceramic tiles to send gold, etc., have brought great sales performance to the enterprise.
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