Quanzhou shoe-making enterprises brewing acres of "brand industrial park"

How to use the brand's driving role? How to make full use of behalf of SMEs to work, improve the industrial chain support? In the discussion of these issues, there are some new explorations in the industry. Recently, in an interview with a reporter, the vice chairman of the All-China Federation of Industry and Commerce, the vice chairman of the Quanzhou CPPCC, and the CEO of the Fujian Hengan Group disclosed that the relevant parties are brewing “brand industrial parks” and will use the radiation effects of the big brands that have grown in Quanzhou. The raw material production companies and OEM companies that are supporting them are introduced into Quanzhou and gathered in the same industrial park.

Large brand industrial chain supporting the return home Quanzhou

According to Xu Lianjie, at present, relevant parties have already reached preliminary intentions with companies including Hengan, Anta, and Jiumu, and initially determined the location of the “brand industrial park”. Some of the parks cover an area of ​​about 1,000 mu.

According to analysis, each industrial park may increase the output value of billions of yuan for Quanzhou each year, which will play a catalytic role in the development of the local economy, and will bring about not only small business opportunities for local SMEs.

After the major brands (companies) have been determined and the addresses have been initially selected, the next task for the planning and construction is to select the companies to be settled. Unlike investment in traditional industrial parks, the “brand industrial park” under exploration is not oriented to all types of enterprises, but only to supporting major brands (enterprises) supporting companies and OEM companies. Take "Heng'an Industrial Park" as an example, the enterprises entering the park can only be companies that provide Hengan with raw materials or Heng'an paper products, and they can't be separated from the paper production chain.

Xu Lianjie said that the investment direction of the “brand industrial park” is more “business investment promotion” and around the goal of “improving the production chain of big brands (companies)”, the industrial park will introduce supporting enterprises.

“We have communicated with a customer in South Korea and encouraged it to invest in the breathable membrane project in our industrial park. This month, there are Mexican customers coming to Quanzhou, and we will also mobilize them to invest. The form of cooperation can be They are wholly-owned or they have joint ventures," he said.

Realize "zero-distance" logistics to reduce costs and enhance competitiveness

What are the advantages of doing a good job of a "brand industrial park"?

Xu Lianjie believes that the first step is to promote the local economy. Take Hengan as an example, the annual cooperation project between the company and a single supplier is at least several hundred million yuan. If a new factory is built in its “brand industrial park” to provide raw materials for it, it means that a company with a production value of one hundred million yuan will be born. Secondly, the establishment of “brand industrial park” can ensure that big brands will transfer the OEM business to SMEs, promote the development of SMEs, increase local tax revenue, and promote local economic development.

From the enterprise level, the first benefit is the company's logistics business. As suppliers and foundries are located in the same industrial park, the logistics costs of companies are greatly reduced. "Now, Hengan's sales of paper products have increased rapidly, and the supply of some raw materials depends on foreign merchants, sometimes to meet the demand for production, and the use of raw materials by air has to increase the cost of the company," said Xu Lianjie. It is understood that at present, Hengan's raw material supply depends heavily on shipping from abroad. The general arrival time is one month. It may take two months if it encounters bad weather (such as typhoon).

The construction of the “brand industrial park” will also bring “win-win” results to the big brands and SMEs that have settled in.

For large brands (enterprises), the establishment of "brand industrial parks" can find stable suppliers and foundry companies for them, while for small and medium enterprises it is looking for stable buyers.

"Now the scale of development of a company has reached a certain level, and it is even more hoped to establish a strategic partnership with a cooperative company, and not just a simple trading relationship. Now Hengan needs long-term and stable suppliers to ensure the demand for production. We are mobilizing a Japanese suppliers hope that they will enter our industrial park and pledge to give priority to the purchase of their products,” said Huilian.

Collectively Improve Management Level and Grab a New Business Opportunity

Xu Lianjie believes that the benefits of "brand industrial parks" that can bring benefits to Quanzhou's private economy can be foreseen. If the management and quality of local SMEs can be promoted in a timely manner, it is expected to complement the big brands and seize this round of business opportunities for the return of the industry chain. Therefore, many Quanzhou companies are still in urgent need of improving their management.

“The advantage of Quanzhou enterprises lies in the brands, but the overall management level is not as good as that of the enterprises in the Yangtze River Delta and the Pearl River Delta. Under the international financial crisis, thanks to national policies, companies survived, but they immediately face pressure to change the mode of economic development if the enterprises can not adjust. Over time, the old road still taking extensive management will be eliminated in the market competition.” He disclosed that the Quanzhou Federation of Industry and Commerce is currently in contact with the relevant departments, will organize a group to go to Jiangsu and Zhejiang to “acquire the Bible” and learn advanced management experience.

“A Japanese company has an annual output value of 5 billion yuan, but only three employees are responsible for quality management work and carry out daily random inspections because they believe that 'quality is production' and do a good job in every aspect of production rather than relying on random inspections. Many companies within the company have visited this company," he said.

Xu Lianjie also recommended that companies do a good job of upgrading their technology and equipment. At present, Hengan is actively expanding its production capacity. The papermaking capacity will reach 900,000 tons/year in the future. "We will introduce a papermaking equipment from Germany and Austria respectively. It is expected that energy consumption will be greatly reduced," he said.