Bringing together industry forces to create a trading platform to create industry opportunities
The "China International Furniture Exhibition" sponsored by the China Furniture Association has ranked among the world's three major exhibitions with its influence, professionalism, internationality and authority. The "15th National Furniture Fair and Autumn Order" and the "2009 Red Star Macalline National Distributor Conference" jointly created by Red Star Macalline and the China Furniture Association are bound to gather the most abundant and high-quality supply Resources for suppliers and well-known buyers.
Facing the fast-growing domestic retail market and the weak international market, many well-known international and domestic brands have shifted their focus to the Chinese market. In the process of upgrading the home furnishing industry in response to the financial crisis, the “15th China International Furniture Fair†has confirmed that it will build an exclusive store for the domestic market at the Red Star Macalline Shanghai Global Furniture Building Materials No. 1 store on its original scale 500 exhibitors, "The Fifteenth National Furniture Fair and Autumn Ordering Fair and the 2009 Red Star Kailong National Dealer Conference" with a scale of 180,000 square meters. At the same time, the two parties worked together to transform the "export-oriented" mode of the exhibition into a combination of "exports and domestic sales", and formed the shopping mall that is the exhibition venue with the innovative form of the Red Star Macalline Global Furniture Building Material No. 1 store ordering meeting and dealer meeting And the perfect cooperation of the two conference venues synchronous linkage, to create a more comprehensive and complete trading platform for the industry.
This move not only effectively introduced Red Star Macalline national distributors into the industry's vane international furniture exhibition, but also complied with the urgent needs of exhibitors to expand the domestic sales market. It also created an excellent market for domestic household brands to expand their trade and sales channels. opportunity.
When the global economy is in a downward trend, the Chinese economy has maintained a relatively healthy and stable development rate. China International Furniture Fair has gradually become the most prestigious trading platform in Asia. Due to the weakness of the global economy, more and more overseas brands are investing in the Chinese market. Many domestic home furnishing dealers are broadening the overseas market and the opportunities for establishing cooperation ties with international brands are self-evident.
Taking advantage of Expo to expand international horizons and enhance brand height
As the sole representative of China's home furnishing industry, Red Star Macalline settled in the World Expo, which caused great impact and shock in the industry. The appearance of the model of the joint pavilion of the private enterprise of the World Expo that it participated in the construction has caused great concern and repercussions from the industry and the media. Choosing to exhibit at the Expo with a high degree of focus on this industry and the gathering of national media also demonstrates that Red Star Macalline, already standing on the Expo International Platform, is confident in leading the growing Chinese home furnishing industry, focusing on the international stage and heading to the global market!
Red Star Macalline, known as the "Wal-Mart" of the Chinese home furnishing industry, has been committed to building a warm and harmonious home and enhancing the taste of home life for consumers since its establishment in 1986. By the end of July 2009, 51 shopping malls had been opened in 32 cities across the country, with a total market size of 5.01 million square meters. In 2008, the total sales exceeded 23.5 billion yuan, becoming the first brand in China's home furnishing industry. Strong strength and scale, a strong sense of corporate responsibility, and a high degree of attention to the interests of distributors and consumers have made Red Star Macalline stand out and become the leading enterprise leading the rapid improvement of the Chinese home furnishing industry.
In 2009, after obtaining huge investment to realize the joint venture, and then settled in the 2010 Shanghai World Expo, Red Star Macalline has expanded its development horizon from domestic to international. Red Star Macalline's international development strategy based on China and the world has not only cultivated its own strong brand power, but also used the great opportunity of "China International Furniture Exhibition" to provide better opportunities and development for more furniture companies. The environment promotes the improvement and progress of the entire industry and becomes a big stage for the growth of international home furnishing brands.
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