The answer to all the well-known companies this year was totally unexpected. The top two companies in the country grew by more than 60% from the previous year's performance, and Panasonic’s IP cameras grew more than 3 times. Axis doubled, IR doubled. What kind of concept is this? This kind of high growth sounds like a start-up market, like the growth of a new company. However, we are faced with a company that has a large capacity and each company is operating for a long time. This represents an abundance of markets and represents a business as long as it does something to get a big reward.
How will the topic turn to next year? Unbelievably, similar high growth rates are still heard again. This time, you may have to ask clearly why it is so sure. The reasons are nothing more than the stabilization of the domestic economy, the gradual entry of many infrastructures into the period of mechanical and electrical construction in 2009, and the rapid rise in the application of many industries. Some manufacturers have said it well. He said that in China, if one industry market is well managed, it is a huge market.
While the market front is stretched and the market is expanding, the competition among manufacturers is also becoming three-dimensional. The product line must be elongated, the service area must be widened, the management must be more in place, the market operation must be more meticulous, and the brand management must be improved. Intentions, the use of the words of Tianye Waiyetai is "a full-line, brand-wide coverage of the brand war."
As mentioned earlier, is there room for foreign investors? Several foreign companies operating in China for a period of time are almost self-described by local companies. For example, Bosch emphasizes the launch of a full range of IP products, and quickly establishes business locations to grasp the needs of customers in each regional market; IR from machinery, hardware, Access control, monitoring, alarm, and other safety and security solutions that integrate life safety and environmental security. Integrate all internal resources for each project, serve customers at the same time, and even provide financial services for large projects. At the same time, the two domestic distribution systems have also been completed and completed. This year, IP product lines have been gradually added to meet market demand. Tyco Security Equipment has started to strengthen its sales of business products from its headquarters. The headquarters has paid close attention to China. In Beijing, the exhibition will establish a Chinese production line to quickly respond to local needs. Another example is Honeywell, which originally set up bases in Tier 3 and Tier 4 cities. It will also significantly adjust the organization to respond more quickly to the huge domestic market. I feel that important foreign investors appear to have completed their preparations and regrouped to seize a new round of huge business opportunities.
In contrast, domestic manufacturers are equally astonishing. Hikvision continues to expand its product lines and establish project departments to cut into industries such as transportation and safe cities. The vertical and horizontal expansion of the market is synchronized; another big company, Dahua, is also showing up. Similar lineup, it is worth looking forward to that next year will launch a revolutionary software system, will pull competition to another level; long time to take the world of industry solutions Albert, to strengthen the full HD program, increase intelligence, while the industry application is more detailed Deepen to face various challenges. Digital China, which has entered the security area from the IT field, has achieved good results from launching AMPON's own brand and will continue to expand its product line. With the strength of God's code, the market influence is natural.
If foreign businessmen and local businessmen look at each other, they are called confrontational gatherings of the two armies. In the real market, however, it is the powerful manufacturers that are charging each other. How do the surrounding manufacturers respond? One of the interviewees used the Spring and Autumn Period as an example. At that time, the seven overlords gradually annexed the small countries around them. Then they gradually formed the Qixiong on the table. At the same time, they also advanced history into the Warring States Period.
The entry threshold has been pushed up by IP in China for many years. Only this year has it really begun. “HD†shows the benefits of IP more specifically. If the speed of IP promotion is accelerated, integration requirements will naturally be reflected.
At this time, manufacturers who aim at enterprise growth must push products to obtain maximum market share and satisfaction. At the same time, they must establish their own sales and service bases throughout the country, that is, coverage in the entire region. In addition to the first two specific tasks, there is also a soft power that must be brought out at the same time. It is to spend time and effort to understand the different needs of different industries. Products are standardized, quantified, and industrialization is a small amount of production that is custom-made. How to operate in parallel is a test, a wisdom, and an endurance.
A while ago, he was pleasantly surprised to see that Anjubao and Tenglong have successively launched a 5-year warranty. We have been worrying about domestic users for a long time, and price is an important basis for purchasing products. Nowadays, some people use long-term quality assurance as a differentiated appeal, which means that users are more rational. Under the appreciation of customers, quality assurance becomes valuable. This will bring a virtuous circle to the market, and it means that the entry threshold is higher. , Enterprises must ensure certain quality, establish a compact service network, and a consistent brand promise.
Enterprises must be clearly positioned and face a new round of competition. The domestic security market has grown rapidly in a very short period of time. In the past, as long as they focused on customer needs and seek truth from facts, most companies performed well. There was no reason for them to rise. However, companies with strong brands and wide product lines have begun to expand their markets significantly and seize higher market share. Enterprises can no longer escape from the torrent of market competition by just doing a good job. They just stick to the position. , it is difficult to guarantee when someone will be somehow stepped on his site.
In this new round of competitions, enterprises with abundant resources must naturally seize market share in order to gain a say in the market. In the IT world, we clearly see the powerful market-dominating power of Microsoft and Intel. We believe that the security market will gradually appear similar in the future.
While seizing market share, strengthening brand strength must be a parallel effort. Through the brand, you can translate the company’s attempt and commitment to users into a specific indicator. As far as brands are concerned, domestic security companies must understand how to increase brand awareness and brand awareness by operating brands to increase brand preference and brand loyalty.
The security market has entered a three-dimensional market with a wide product line and an ever-increasing depth of application in the industry. The company's company and brand positioning must be very clear, and the direction of development must also be very clear. Only in this way can we continuously import all corporate resources and continue to accumulate corporate strengths and market operations. Enterprises with abundant resources can pursue the largest market share; enterprises with limited resources can pursue certain products, services, in-depth operation of a certain market, and exquisite cultivation, and they can still find a blue sky. The most lovely place in the Chinese market is her largeness, because the single block that is divided enough is still full of nutrients. Only in this way can industries and markets be full of vitality.
Concluding remarks The domestic security market was observed from a marketing perspective. An extremely interesting phenomenon was discovered. Most of the time, the reasons for consolidation of the industry were mostly due to the fact that the market space was smaller than the industrial development space. Weak physical enterprises were gradually merged or withdrawn from the market. However, this is not the case in China. This is a substantial increase in the competitiveness of the industry, and the rapid growth of dominant companies, which in turn reduces the room for growth of other companies, will result in the gradual disappearance of companies with poor health. Now, grasping the company's development direction and strengthening internal control management will be a common topic that we cannot face any excuses.
How will the topic turn to next year? Unbelievably, similar high growth rates are still heard again. This time, you may have to ask clearly why it is so sure. The reasons are nothing more than the stabilization of the domestic economy, the gradual entry of many infrastructures into the period of mechanical and electrical construction in 2009, and the rapid rise in the application of many industries. Some manufacturers have said it well. He said that in China, if one industry market is well managed, it is a huge market.
While the market front is stretched and the market is expanding, the competition among manufacturers is also becoming three-dimensional. The product line must be elongated, the service area must be widened, the management must be more in place, the market operation must be more meticulous, and the brand management must be improved. Intentions, the use of the words of Tianye Waiyetai is "a full-line, brand-wide coverage of the brand war."
As mentioned earlier, is there room for foreign investors? Several foreign companies operating in China for a period of time are almost self-described by local companies. For example, Bosch emphasizes the launch of a full range of IP products, and quickly establishes business locations to grasp the needs of customers in each regional market; IR from machinery, hardware, Access control, monitoring, alarm, and other safety and security solutions that integrate life safety and environmental security. Integrate all internal resources for each project, serve customers at the same time, and even provide financial services for large projects. At the same time, the two domestic distribution systems have also been completed and completed. This year, IP product lines have been gradually added to meet market demand. Tyco Security Equipment has started to strengthen its sales of business products from its headquarters. The headquarters has paid close attention to China. In Beijing, the exhibition will establish a Chinese production line to quickly respond to local needs. Another example is Honeywell, which originally set up bases in Tier 3 and Tier 4 cities. It will also significantly adjust the organization to respond more quickly to the huge domestic market. I feel that important foreign investors appear to have completed their preparations and regrouped to seize a new round of huge business opportunities.
In contrast, domestic manufacturers are equally astonishing. Hikvision continues to expand its product lines and establish project departments to cut into industries such as transportation and safe cities. The vertical and horizontal expansion of the market is synchronized; another big company, Dahua, is also showing up. Similar lineup, it is worth looking forward to that next year will launch a revolutionary software system, will pull competition to another level; long time to take the world of industry solutions Albert, to strengthen the full HD program, increase intelligence, while the industry application is more detailed Deepen to face various challenges. Digital China, which has entered the security area from the IT field, has achieved good results from launching AMPON's own brand and will continue to expand its product line. With the strength of God's code, the market influence is natural.
If foreign businessmen and local businessmen look at each other, they are called confrontational gatherings of the two armies. In the real market, however, it is the powerful manufacturers that are charging each other. How do the surrounding manufacturers respond? One of the interviewees used the Spring and Autumn Period as an example. At that time, the seven overlords gradually annexed the small countries around them. Then they gradually formed the Qixiong on the table. At the same time, they also advanced history into the Warring States Period.
The entry threshold has been pushed up by IP in China for many years. Only this year has it really begun. “HD†shows the benefits of IP more specifically. If the speed of IP promotion is accelerated, integration requirements will naturally be reflected.
At this time, manufacturers who aim at enterprise growth must push products to obtain maximum market share and satisfaction. At the same time, they must establish their own sales and service bases throughout the country, that is, coverage in the entire region. In addition to the first two specific tasks, there is also a soft power that must be brought out at the same time. It is to spend time and effort to understand the different needs of different industries. Products are standardized, quantified, and industrialization is a small amount of production that is custom-made. How to operate in parallel is a test, a wisdom, and an endurance.
A while ago, he was pleasantly surprised to see that Anjubao and Tenglong have successively launched a 5-year warranty. We have been worrying about domestic users for a long time, and price is an important basis for purchasing products. Nowadays, some people use long-term quality assurance as a differentiated appeal, which means that users are more rational. Under the appreciation of customers, quality assurance becomes valuable. This will bring a virtuous circle to the market, and it means that the entry threshold is higher. , Enterprises must ensure certain quality, establish a compact service network, and a consistent brand promise.
Enterprises must be clearly positioned and face a new round of competition. The domestic security market has grown rapidly in a very short period of time. In the past, as long as they focused on customer needs and seek truth from facts, most companies performed well. There was no reason for them to rise. However, companies with strong brands and wide product lines have begun to expand their markets significantly and seize higher market share. Enterprises can no longer escape from the torrent of market competition by just doing a good job. They just stick to the position. , it is difficult to guarantee when someone will be somehow stepped on his site.
In this new round of competitions, enterprises with abundant resources must naturally seize market share in order to gain a say in the market. In the IT world, we clearly see the powerful market-dominating power of Microsoft and Intel. We believe that the security market will gradually appear similar in the future.
While seizing market share, strengthening brand strength must be a parallel effort. Through the brand, you can translate the company’s attempt and commitment to users into a specific indicator. As far as brands are concerned, domestic security companies must understand how to increase brand awareness and brand awareness by operating brands to increase brand preference and brand loyalty.
The security market has entered a three-dimensional market with a wide product line and an ever-increasing depth of application in the industry. The company's company and brand positioning must be very clear, and the direction of development must also be very clear. Only in this way can we continuously import all corporate resources and continue to accumulate corporate strengths and market operations. Enterprises with abundant resources can pursue the largest market share; enterprises with limited resources can pursue certain products, services, in-depth operation of a certain market, and exquisite cultivation, and they can still find a blue sky. The most lovely place in the Chinese market is her largeness, because the single block that is divided enough is still full of nutrients. Only in this way can industries and markets be full of vitality.
Concluding remarks The domestic security market was observed from a marketing perspective. An extremely interesting phenomenon was discovered. Most of the time, the reasons for consolidation of the industry were mostly due to the fact that the market space was smaller than the industrial development space. Weak physical enterprises were gradually merged or withdrawn from the market. However, this is not the case in China. This is a substantial increase in the competitiveness of the industry, and the rapid growth of dominant companies, which in turn reduces the room for growth of other companies, will result in the gradual disappearance of companies with poor health. Now, grasping the company's development direction and strengthening internal control management will be a common topic that we cannot face any excuses.
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