Three major standards for the introduction of wood flooring consumer interest position is very heavy

In the past, these wood flooring companies argued about the “difficulties” in the industry. For example, is the floor important for the product or is it important to install? What is the difference between Merbau and Perilla? Who is responsible for problems in floor use? Now with the introduction of the three industry standards, these have been solved. China Forest Products Industry Association Flooring Professional Committee issued three major industry standards in China: "China's Wood Flooring Industry Service Specification", "Common Wood Identification Manual - Flooring Volume" and "Wood Flooring Operating Manual", and involved in wood flooring products, services, and markets. All links openly declare war on the long-term confusion in the wood flooring industry. This is the turning point for the 15th anniversary of the development of China's wood flooring industry. The industry associations have for the first time established and announced batch standards to severely rectify the industry's non-standard behavior. The future of large industries with a demand of more than 300 million square meters will go in the future. People are full of expectations.

The three industry standards with the sunrise

Not long ago, Beijing Century Golden Resources Hotel was fully occupied in the International Hall on the second floor. Here, a grand press conference was held. The audience was seated by the bosses or representatives of the 100 well-known wooden floor companies in the country.

From 1995 when the first laminate flooring took place in the Chinese market, China entered the “first year of flooring”. During the 15 years of development, it held a conference as grand as this day and put the most well-known companies on the Chinese market. It is the first time that the family has come together. After all, what is released here is not the product or marketing strategy of the enterprise, but an industry standard related to the future development of the entire wood flooring industry—“China Wood Floor Industry Service Specification”, “common wood identification manual—floor roll” and The three industry standards of the “Wood Flooring User's Manual” were successively pushed to the front desk by the Flooring Committee of the China Forest Products Industry Association on the same day. The respect and expectations of the representatives of the participating companies on these standards can be seen from the smiling face and burst of applause. A glimpse of it.

The wood floor industry is a very market-oriented industry. There are no ready-made roads to go. Many rules and regulations are developed by enterprises in the course of their continuous development and expansion, and are adopted and implemented by other enterprises. When certain rules gradually evolve into a self-conscious behavior of the industry, it becomes a binding standard. The industry association draws on its advantages and draws up the normative articles, establishes it in the form of documents or norms, and becomes the guide for the development of the industry. standard.

It is against this backdrop that the wood flooring industry has a "Service Specification for the Chinese Wood Flooring Industry" on how to strengthen the service, and "How to identify various solid wood products" in the "Common Wood Identification Manual - Floor Roll" and on how to properly use each The "Wood Floor Instructions for Use" of wood flooring are released in the form of the highest standards in the flooring industry and are widely recognized by companies.

"Industry standards are not national standards and are not mandatory, but for a company based on long-term development, even if the industry standards cannot be achieved, it is impossible to make the brand bigger and stronger." Secretary-General of China Forest Product Industry Association Feng said that the industry standards announced by the association will become the basis for enterprises to formulate more stringent corporate standards, and will also become a basic reference system for consumers to supervise enterprises.

Tilt to the consumer

Throughout these three wood flooring industry standards, involving wooden flooring companies in the operation of products, services, channels and other aspects of the various aspects. An obvious phenomenon is that it is placed in the most important position for serving consumers and fully considering the interests of consumers.

“Only the consumer is satisfied, our company can develop.” Yuan Yide, chairman and general manager of Beijing Ruijia Euro-Asia Wood Co., Ltd., which participated in the formulation of the “Chinese Wood Flooring Industry Service Specification”, said that under the new market competition pattern, More companies have realized the importance of services for brand management. “The competition in the wood flooring industry has expanded from technological competition, product competition, and brand competition to service competition. Service competition has also been simple and easy to install and free delivery. Expanded to comprehensive services including sales process, paving process, and after-sales process, the focus of the company's core competitiveness extends from product development, production and sales to service standardization and differentiation.

Meng Rongfu, chairman of Zhejiang Fudeli Wood Co., Ltd., who participated in the formulation of the “service specification” with Yuan Yide, used “service value-added brand” to describe the close relationship between enterprises and consumers, and links between enterprises and consumers. Is the service, consumers buy not only high-quality flooring, more intimate services, services are developing from a single to systematic and personalized. "The 'service specification' emphasizes 'three-point products and seven-point service', and strictly formulates the pre-sale, sales, and after-sales service standards, and the enterprises refer to the implementation in order to truly safeguard the interests of consumers and their own brand image. A brand enterprise Not only must have modern service equipment and facilities, but also have the ability to complete the promised services."

"Common wood identification manual - floor roll" and "wood floor manual" is to solve the consumer lack of professional knowledge of wood flooring and establish a rule-based, well-documented product identification and use of standards. Among them, the “Wood Floor Instructions for Use” classify the six different categories of solid wood flooring, three-layer engineered wood flooring, multi-layer solid wood composite flooring, cork flooring, laminate flooring, and bamboo flooring, covering almost all the major products on the market. Variety.

Zhang Dezhi, deputy director of the Consumer Guidance Department of the China Consumers Association, believes that the association’s participation in the development of various standards in the wood flooring industry is largely a maturing experience in the wood flooring industry. Many companies have begun to establish a brand image through service consumers. More up-and-coming youngsters must make products, services, and channel construction in accordance with the industry norms approved by the brand enterprises to make consumers become true "God." "In an increasingly mature industry, whoever despises consumers and even wants to make money by deceiving consumers will ultimately be abandoned by the industry."

One noteworthy detail is that all these standards, in addition to the representative participation of enterprises in the industry organized by the China Forest Products Industry Association Flooring Professional Committee, and the Chinese Consumer Association’s full involvement, the Consumer Protection Law is the standard. The important legal documents on which the process is based.