For the flooring industry, the current poor market environment has become a recognized fact. This is due to a combination of factors. Among these reasons, China’s real estate control policy is considered to be one of the most important reasons. In the end the regulation of the property market has brought direct impact on the floor building industry.
“This year, the floor industry has seen a marked contraction. The most important reason is the regulation of the property market.†A well-known floor brand official said that from the situation of the dozen or so provinces where they visited, there are several aspects that can feel the difficulties of the market. .
The first is that there are fewer store customers than in previous years, and some stores in the industry have turned "off and down". Secondly, in the sales process, consumers are more sensitive to prices than ever before. Although the high-end market does not have much impact, mid-end customers tend to shift to the lower end. Third, the discount between brands is also rare in recent years.
In general, the sales situation during the 3.15 period this year is still relatively normal, but the promotion of the May Day brand feels pressure. The sales of the entire flooring industry decreased by at least 20% year-on-year.
The view that sales have fallen by 20% year-on-year has been recognized by many senior industry players. The wood flooring industry is already a relatively transparent industry. At present, some small businesses are consuming up-front accumulation. This situation will continue to usher in a new era. Round of shuffling.
Although the rigid demand for decoration will not be reduced, but in the case of a bad economic environment, the owners will accordingly reduce the budget for building materials, which can not ignore the impact of the industry. To cope with the current challenges, large enterprises have already taken a series of measures to deal with them. They use existing channels to promote products with richer categories, including the introduction of imported brand floors, and extend the products to wooden doors, cabinets and wardrobes. . At the same time, it also made further upgrades from internal management and training.
The icy industrial market environment is prompting floor companies to develop clearer market positioning, such as developing products that are more suitable for affordable housing, or focusing more on cutting market competition.
“This year, the floor industry has seen a marked contraction. The most important reason is the regulation of the property market.†A well-known floor brand official said that from the situation of the dozen or so provinces where they visited, there are several aspects that can feel the difficulties of the market. .
The first is that there are fewer store customers than in previous years, and some stores in the industry have turned "off and down". Secondly, in the sales process, consumers are more sensitive to prices than ever before. Although the high-end market does not have much impact, mid-end customers tend to shift to the lower end. Third, the discount between brands is also rare in recent years.
In general, the sales situation during the 3.15 period this year is still relatively normal, but the promotion of the May Day brand feels pressure. The sales of the entire flooring industry decreased by at least 20% year-on-year.
The view that sales have fallen by 20% year-on-year has been recognized by many senior industry players. The wood flooring industry is already a relatively transparent industry. At present, some small businesses are consuming up-front accumulation. This situation will continue to usher in a new era. Round of shuffling.
Although the rigid demand for decoration will not be reduced, but in the case of a bad economic environment, the owners will accordingly reduce the budget for building materials, which can not ignore the impact of the industry. To cope with the current challenges, large enterprises have already taken a series of measures to deal with them. They use existing channels to promote products with richer categories, including the introduction of imported brand floors, and extend the products to wooden doors, cabinets and wardrobes. . At the same time, it also made further upgrades from internal management and training.
The icy industrial market environment is prompting floor companies to develop clearer market positioning, such as developing products that are more suitable for affordable housing, or focusing more on cutting market competition.
kaiping aida sanitary ware technology co.,ltd , https://www.kpaidafaucets-jm.com