Smart home enters "Cloud Age"

Recently, the "Thirteenth China International Public Safety Expo 2011" (hereinafter referred to as CPSE Anbo) was grandly opened at the Shenzhen Convention and Exhibition Center. According to the exhibition organizing committee, this year's Expo has attracted 1,500 exhibitors from 42 countries and regions around the world. Among them, the smart home product line accounts for about 40% of the total number of exhibition halls. After more than ten years of concept promotion and market acceptance, the smart home finally reached the traditional security company for the first time in terms of exhibitors.

At the security exhibition, this year's security exhibition at the smart home market has attracted more than 1,000 companies. Among them are the traditional giants of the international security industry and Haier’s national brand giants that are fully focused on the smart home industry. In this exhibition, the market segmentation between the traditional security industry and the smart home industry also showed an increasingly vague trend. The two sides began to cross and penetrate each other in products and markets.

As the third wave of the world's information industry following the computer, Internet, and mobile communications networks, the Internet of Things, which has the greatest potential and is widely used, is one of the key new industries that the country has cultivated. In recent years, thanks to the good prospects of the Internet of Things, many powerful companies have joined the smart home industry chain one after another. The industry's promotion and brand operation trends have gradually strengthened.

This is a good sign for the industry. However, smart home as an industry that has been brewing for more than 10 years, an emerging industry that has been high hopes, a lifestyle that indicates the future of a good living, has frequently “broken down” in the ups and downs of the market situation. Between "beautiful concept" and "realistic market", it is almost as difficult to produce. Subject to the size of the industry, most of the company's market performance is also slowly increasing. The marketing of smart homes has gone harder than expected.

Looking at the smart home industry, it seems that there are not many companies that currently have large output values. Taking the national brand Haier as an example, it launched the prototype of the first generation of network home appliances as early as in 1999, and carried out a broader promotion of its “U-home concept”. However, as of now, its annual output value is clearly not a heavyweight compared with the powerful appliance cluster of Haier Group. Looking at the domestic market, other smart home companies do not have much higher output value. According to industry insiders, the crux of the problem is concentrated in the industry scale. Only the entire industry flourishes and the company's market can flourish.

Fortunately, smart home companies are already actively pursuing change. Including the upgrading of product technology, adding more abundant and practical functions to product functions, enhancing the practicability of product functions; improving system stability and increasing the reliability and stability of the entire smart home control system. Taking Haier as an example, the "cloud community" and "cloud service platform" highlighted during this year's Anbo Expo are the application integration and system enhancement of the continuously developing mobile Internet, Internet of Things, and 3G communication technology. It represents the current advanced technology level and industry model of the smart home industry, which has been recognized by the industry and favored by real estate developers.