Two major trends in the future development of ceramic tile industry in China

At present, foreign brands have a higher market share in China, and Italian tiles are more popular. This mainly depends on two aspects: first, the precision of Italian tile production equipment and other parameters are relatively high, most of the country's tile production equipment is imported from Italy; Second, the density of Italian tiles is relatively large, low water absorption, Wear-resistant.

According to industry insiders, the negative ion impression brick of a certain brand adds an layer of anion layer composed mainly of unipolar mineral tourmaline ultrafine powder and composite rare earth elements to the impression of 1 square meter on the basis of the glaze layer and the blank layer. The negative ions released by the bricks correspond to the release of 15 square meters of forest.

More tile sizes At present, as the professionalization of the tile market continues to increase, consumers have more choices of tile sizes, and tile sizes have been polarized.

On the one hand, as more and more consumers pursue the seamless effect of the wall decoration, large tiles become more popular. At the same time, the increasing popularity of large-scale residential buildings has also promoted the popularity of large tiles. At present, indoor wall tiles generally have a size of 250 mm×360 mm, and the living room floor bricks are generally not less than 500 mm×500 mm. If the living room area exceeds 40 m2, the specifications of the floor tiles are even larger.

According to professionals, the process of "big blocks" of tiles is much more complicated than that of small tiles, and manufacturers need to spend more time on gloss, texture, flatness, and water absorption. From the visual effects, large tiles no matter their color, texture or decoration effect are more prominent than traditional tiles.

On the one hand, small-size tiles are more popular than in the past. Many people find that small-sized square tiles can create many patterns and are suitable for decorating small areas of walls. In the market there is a rough texture of the small tiles, you can shop the European pastoral style.

Italian design is known all over the world in all walks of life. Of the three major countries in the world that produce ceramic tiles, China and Spain have always imitated Italian designs. To form its own style, the Chinese ceramic tile production company has emerged as a key feature of an innovative design.

Tile companies compete for high-end line "Currently, new stencils on the tile market are actually refurbished," said an agent who declined to be named. At present, all ceramic tile manufacturers are vigorously developing new high-end products and continuously increasing the color and variety of ceramic tiles. However, behind the prosperity of new products, the ceramic tile industry has hidden crises.

Italian tiles account for 60% of world tile exports, and China and Spain account for less than 40%. Italian tiles are the most competitive in the world. This depends not only on the design and quality of Italian tiles, but also on the cost-effectiveness of Italian tiles. In fact, Italian tiles are not expensive, mainly because of the change in business model after the import to China, which makes the selling price very high. This year, more than 30 of the world's top home furnishing brands in China, Medici, together with Italian ceramic tile manufacturers, have formulated a uniform price for sales in the Chinese market, eliminating the need for mid-tier price hikes so that consumers can enjoy a comparison. Low price of imported Italian products.

Industry sources said that this year, whether it is first-line brands or emerging brands, prices have risen on the basis of last year. Various companies are also vigorously developing a series of new high-end products, increasing the color and variety of ceramic tiles. However, behind the prosperity of the new products, the ceramic tile industry hides the crisis.

In 2013, the export of ceramic tile products will continue to be a year of growth. First of all, China's ceramic tile products have obvious cost-effective advantages and are extremely internationally competitive. Second, the market demand for global ceramic tiles has been growing steadily in recent years. Despite the difficulties faced by anti-dumping and technical trade barriers in the export of ceramic tile products in China, they cannot be stopped. Ceramic tile exports continue to grow. In 2013, China's ceramic tile exports will exceed 1.1 billion square meters, which will increase by about 10%, and exports will account for about 12% of the total annual output.

Winning new products has almost become the consensus of the ceramic tile industry. In 2013, the largest equipment update in the field of ceramic tiles is still the application of inkjet printing. It is estimated that in 2013, China's ceramic tile industry will increase about 800 inkjet printing equipment, inkjet printing market gradually subdivided and specialized production, such as applied to tiles, antique tiles, microcrystalline stone, external wall tiles, waist Special equipment such as thread flowers and other objects emerged, ceramic ink domestication progressed rapidly, and prices dropped significantly.

In 2013, with the upcoming release of the thin ceramic tile industry standard, the process of thinning ceramic tiles has been greatly accelerated. At the same time, research, development, and application of new products around the environmental protection issues such as energy-saving emission reduction and waste residue utilization will occur in the entire industry. The requirements of occupational health, safety production and social responsibility will force Tao to increase its investment further.

One side is the rise in the cost of domestic ceramic tile production. On the other hand, the competition among international ceramic tile companies has intensified. The higher-end high-profit line is the only way for tile companies to compete.