After 2003, the wet wipes market in China began to develop rapidly, new investments continued to increase, new brands continued to emerge, and product categories continued to increase. In recent years, wet wipes have become the second-highest growth in consumer products after baby diapers.
Market potential is great Last year, the global non-woven wipes sales were about 10.5 billion US dollars, of which about 70% wipes, for 7.43 billion US dollars. According to the statistics of the papers of the China Paper Association Professional Committee on Domestic Paper, the company’s domestic sales of wet wipes were 2 billion yuan last year. It is concluded that the sales of wet wipes in China accounts for about 4% of global wet wipes sales. This figure is far lower than the total share of global sanitary products sold in China (about 12%). This is mainly due to the fact that the current market is still limited to wet wipes for personal care, and the market penetration rate is still low.
Wet wipes can be divided into home and industrial categories according to their application areas. China's industrial wet wipes have few categories and consumption, and are limited to catering services and other purposes. Home wipes are divided into two categories for personal care and home use. At present, the most widely used personal care wipes. According to Nielsen, a market research firm, in the context of its monitoring, the terminal sales of personal care wipes in China last year was 1.3 billion yuan. In personal care wipes, baby wipes and plain wipes are the two categories that account for the largest share of sales. Last year, baby wipes accounted for 35%, ordinary wet wipes accounted for 57%, women's special wet wipes accounted for 5%, and other personal care wipes (such as makeup remover wipes, etc.) accounted for 3%. These data indicate that the Chinese market is still dominated by baby wipes and common wipes that are essential for hygiene. However, from the perspective of the growth rate of various categories, functional wet wipes such as women's specialties have grown faster, and the number of wet wipes in supermarkets has also increased.
The decrease in the average price of the products and the increase in market demand has attracted more and more investment and enterprises into the wet wipes field. In addition to the expansion of production capacity of large enterprises of wet wipes, some companies that originally processed wet wipes on the outside have begun to launch their own production lines, and some export-oriented enterprises have begun to switch to the domestic market. At the same time, due to the low barriers to entry in the wet wipes industry, small businesses have entered the wet wipes market. Due to a large number of new products entering the market that are lower than the average price of the market, the market for medium and low-end products is fiercely competitive. Since 2008, the average price of wipes has been on a downward trend for three consecutive years. Changes in product structure (decrease in the proportion of medium and high-priced products) have affected sales growth. Last year, sales of personal care wipes increased by 26.3% over the previous year, while sales increased by only 19.7%.
The brand concentration of high-stamp products has a higher brand concentration, which is similar to that of baby diapers, which is higher than household paper and sanitary napkins. The brand concentration of baby wipes is higher than that of ordinary wipes. As far as brand market share is concerned, international brands of wet wipes, with the exception of “Johnson Johnson†and “Curiousâ€, rank first and third respectively in the categories of baby wipes, although Denmark’s “Oh, oh,†has not been in the Chinese market for a long time. Also achieved fourth place performance. However, most of the products that these international brands sell in China are currently OEM-processed. Hengxin Group’s “Heart to Heart†brand, China’s largest tissue paper and hygiene product company, ranks second and first among baby wipes and wipes. Other large-scale wet wipes manufacturers include APP, ABC, etc.
There are many problems behind the prosperity of the wet wipes market, such as uneven quality of products, lack of industry supervision, serious homogeneity, and price war. From the perspective of policies and regulations, new product standards have not yet been formally introduced, quality and technical indicators are not standardized, and safety, health, and sustainability regulations are not yet sound. How to seize the opportunities for market development and regulate and promote the healthy development of the industry is a common concern in the industry.
The materials used for wet wipes are mainly nonwoven substrates, water and additives. As a hygiene product, in the production process of the product, strict management and control are required from the aspects of air, water, materials, contact surfaces of the equipment, operation staff and so on, so as to ensure the health and safety of the product. The quality of water is a key factor affecting product quality. Some modern large-scale production companies conduct pure purification of water in accordance with the provisions of the United States Pharmacopoeia, and regularly clean water pipes to ensure the quality of pure water. Wet wipes are in direct contact with the human body and the factory must strictly control various wipes additives. Full closed management of the workshop and equipment automation are also important links to ensure product safety. Some 80-pack or 100-pack wet wipes production lines in some factories are now fully automated from substrate cutting, filling, folding, packaging, and final sealing. An on-line inspection device is installed to ensure the wet wipes quality.
At present, the non-woven fabrics used in domestic wet wipes are mainly spunlace cloths, and there are few wet wipes using dry paper substrates. The developed countries advocate the use of natural fiber materials and biodegradable materials—wood pulp, viscose fiber, cotton fiber, for environmental considerations and flushable requirements for toilet wipes that need to be washed away from toilet bowls. Soluble fibers, etc., so a large proportion of dry paper. In addition, composite webs that take into account both environmental friendliness and product performance, although not currently used, have grown rapidly.
Market potential is great Last year, the global non-woven wipes sales were about 10.5 billion US dollars, of which about 70% wipes, for 7.43 billion US dollars. According to the statistics of the papers of the China Paper Association Professional Committee on Domestic Paper, the company’s domestic sales of wet wipes were 2 billion yuan last year. It is concluded that the sales of wet wipes in China accounts for about 4% of global wet wipes sales. This figure is far lower than the total share of global sanitary products sold in China (about 12%). This is mainly due to the fact that the current market is still limited to wet wipes for personal care, and the market penetration rate is still low.
Wet wipes can be divided into home and industrial categories according to their application areas. China's industrial wet wipes have few categories and consumption, and are limited to catering services and other purposes. Home wipes are divided into two categories for personal care and home use. At present, the most widely used personal care wipes. According to Nielsen, a market research firm, in the context of its monitoring, the terminal sales of personal care wipes in China last year was 1.3 billion yuan. In personal care wipes, baby wipes and plain wipes are the two categories that account for the largest share of sales. Last year, baby wipes accounted for 35%, ordinary wet wipes accounted for 57%, women's special wet wipes accounted for 5%, and other personal care wipes (such as makeup remover wipes, etc.) accounted for 3%. These data indicate that the Chinese market is still dominated by baby wipes and common wipes that are essential for hygiene. However, from the perspective of the growth rate of various categories, functional wet wipes such as women's specialties have grown faster, and the number of wet wipes in supermarkets has also increased.
The decrease in the average price of the products and the increase in market demand has attracted more and more investment and enterprises into the wet wipes field. In addition to the expansion of production capacity of large enterprises of wet wipes, some companies that originally processed wet wipes on the outside have begun to launch their own production lines, and some export-oriented enterprises have begun to switch to the domestic market. At the same time, due to the low barriers to entry in the wet wipes industry, small businesses have entered the wet wipes market. Due to a large number of new products entering the market that are lower than the average price of the market, the market for medium and low-end products is fiercely competitive. Since 2008, the average price of wipes has been on a downward trend for three consecutive years. Changes in product structure (decrease in the proportion of medium and high-priced products) have affected sales growth. Last year, sales of personal care wipes increased by 26.3% over the previous year, while sales increased by only 19.7%.
The brand concentration of high-stamp products has a higher brand concentration, which is similar to that of baby diapers, which is higher than household paper and sanitary napkins. The brand concentration of baby wipes is higher than that of ordinary wipes. As far as brand market share is concerned, international brands of wet wipes, with the exception of “Johnson Johnson†and “Curiousâ€, rank first and third respectively in the categories of baby wipes, although Denmark’s “Oh, oh,†has not been in the Chinese market for a long time. Also achieved fourth place performance. However, most of the products that these international brands sell in China are currently OEM-processed. Hengxin Group’s “Heart to Heart†brand, China’s largest tissue paper and hygiene product company, ranks second and first among baby wipes and wipes. Other large-scale wet wipes manufacturers include APP, ABC, etc.
There are many problems behind the prosperity of the wet wipes market, such as uneven quality of products, lack of industry supervision, serious homogeneity, and price war. From the perspective of policies and regulations, new product standards have not yet been formally introduced, quality and technical indicators are not standardized, and safety, health, and sustainability regulations are not yet sound. How to seize the opportunities for market development and regulate and promote the healthy development of the industry is a common concern in the industry.
The materials used for wet wipes are mainly nonwoven substrates, water and additives. As a hygiene product, in the production process of the product, strict management and control are required from the aspects of air, water, materials, contact surfaces of the equipment, operation staff and so on, so as to ensure the health and safety of the product. The quality of water is a key factor affecting product quality. Some modern large-scale production companies conduct pure purification of water in accordance with the provisions of the United States Pharmacopoeia, and regularly clean water pipes to ensure the quality of pure water. Wet wipes are in direct contact with the human body and the factory must strictly control various wipes additives. Full closed management of the workshop and equipment automation are also important links to ensure product safety. Some 80-pack or 100-pack wet wipes production lines in some factories are now fully automated from substrate cutting, filling, folding, packaging, and final sealing. An on-line inspection device is installed to ensure the wet wipes quality.
At present, the non-woven fabrics used in domestic wet wipes are mainly spunlace cloths, and there are few wet wipes using dry paper substrates. The developed countries advocate the use of natural fiber materials and biodegradable materials—wood pulp, viscose fiber, cotton fiber, for environmental considerations and flushable requirements for toilet wipes that need to be washed away from toilet bowls. Soluble fibers, etc., so a large proportion of dry paper. In addition, composite webs that take into account both environmental friendliness and product performance, although not currently used, have grown rapidly.
S.S Shower Hose,Hand Shower Hose,Stainless Steel Shower Hose,Handheld Shower Head Hose
kaiping aida sanitary ware technology co.,ltd , https://www.aidafaucets.com