The reporter visited several major building materials markets in the city and found that in 2011, Jinhua's home building materials industry ushered in a wave of consumption peaks in the autumn, but in December last year, the market turned sharply, and some owners even slowed down the renovation process. From the market reaction point of view, many building materials brands are bleak business, and some of the hot group buying activities are even at a loss stage. It is reported that some ceramic factories in Guangdong and some flooring factories in Huzhou have begun to close the production line and increase the unit price of the products to maintain profits.
Cost-effective is the last word
Does building materials sales rely on channels or advertising? Wang Bailiang, the owner of Jinshun Ceramics Industry Co., Ltd., who has been engaged in ceramic sales for more than 20 years in Jinhua, laments that he still sells products at a price-effective price. It is reported that there are currently three sales models in the ceramic tile industry: one is to rely on high rebate rebates to strive for decoration companies and other channels; one is to rely on advertising to promote the brand to attract ordinary consumers; and the other is to rely on cost-effective to win customers. In the case that Jinhua consumers are becoming more and more mature, the first two sales models are gradually declining. Only the brand enterprises that make cost-effective products can live better. For example, fine art porcelain bricks and gold Asian tiles have been in Jinhua last year. The market has gained more than 50% growth.
Tight supply in the timber market, coupled with a large increase in the price of imported timber, has led to an increase in the overall price of the timber market, which is a major factor in the rise in timber prices. Luo Hongmu, head of Jinhua Yinofi's wardrobe flagship store, analyzed that the price increase in the building materials industry is mainly affected by three aspects: First, the rise in raw material prices, such as rising timber prices. Second, the increase in labor prices has caused an increase in the cost of labor for enterprises. To sum up, the price increase in the building materials industry is a combination of many factors, which is more complicated. Compared with 2010, the price of floor substrate has increased, and the price of imported wood has increased by more than 10%. The price of materials in many building materials industries, including ceramics, wood, paint and hardware industries. Both have risen by 10%~20%, but in 2012, it may be difficult to maintain a high level. As a manufacturer, it should also reduce energy consumption and improve the cost performance of products.
Diversification can make a big market
Regarding whether the wooden floor will increase in 2012, Yao Yixin, the head of the bunny plate Jinhua dealer “the majority of the plate businessâ€, believes that the trend of the manufacturer and the overall supply and demand relationship. He said that the spring of the home building materials industry is coming in 2012. Now that the real estate industry is experiencing a cold winter, the reduction of housing prices is a firm policy of the country. The adjusted housing prices will enable the public to accept and make the real estate industry develop healthily and orderly. The downward adjustment of the housing price policy will cause the property industry to suffer setbacks, but has limited impact on home decoration. The decline in house prices is also conducive to the formation of new families. Jinhua Property Market may have an inflection point in 2012, and just after the supply will go forward and spew, the property will become rigid after the rigid demand.
In the past year, the floor manufacturers often began to raise prices. The economic situation this year is particularly complicated. There may be pressure on simply shouting, and on the other hand, labor costs will slow down. For the building materials industry, we can't just expand the market by increasing prices. For example, some flooring brands will do their main business through the diversified development of flooring and solid wood doors. Even if the price does not rise, the brand share is increasing year by year, and the brand influence growing.
Terminal marketing should be appropriately lowered
A set of 期房 bought by the public after Li Yuandan was delivered, but the decoration market made him happy: "My income has not changed much compared with 5 years ago, but the salary of the decoration workers has doubled. Now the decoration Basically, it costs more than 700 yuan a square meter, and it really rises a lot. The merchants say that their products have been upgraded. I don't know when I can prepare the money for renovation." In Jinhua building materials industry, now it is said to be high-end, Brand, but in the case of limited purchasing power, a prominent contradiction is difficult to solve: high quality and high price, popular wage earners, rural consumers can not accept; low quality, low price, manufacturers' profits can not be Guarantee.
More and more like the building materials brand targeting "high-end" to enter the low-end market, is it appropriate? Opponents worry that for the first-line paint brands, this will damage their high-end image, spend a lot of manpower and material resources to win a part of the low-end market, but lose the dominant position of the high-end market. However, most of the people in the interview agreed. On the one hand, Jinhua Building Materials Market is going to be popular, and the main consumers of building materials will also concentrate on the low-end market. It is a wise move to lower the posture appropriately and enter the low-end. On the other hand, for many first-line building materials brands, a strong brand image and years of accumulated technology are an advantage. Whether it is from market development or terminal marketing model, in 2012, the participants of Jinhua Building Materials Industry put forward higher requirements and rigorous attitudes.
The present invention provides a multifunctional pull faucet, comprising: a faucet body, a drawing part is provided at the water outlet port thereof, and the drawing part is connected to a main channel, wherein at least three are provided in the faucet body A branch channel, and the three branch channels are all connected to the main channel. A multifunctional pull faucet provided by the present invention, wherein the hot water channel, the cold water channel and the water purification channel (pure water channel) are all connected to the main channel , And the main channel is connected with the drawing part on the main body of the faucet, so that the drawing part can obtain the water quality (hot water, cold water, purified water or pure water) required by different users, thereby improving the user experience, and , By integrating the hot water channel, cold water channel and pure water channel (pure water channel) into the main channel, the internal structure of the faucet is simplified, and the production cost of the faucet is reduced.
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