At this Canton Fair (Second Phase), nearly 100 companies represented by the Federation and Zhida's 'Foshan Corps' participated in the exhibition. The participating companies all expressed that they would take the opportunity to recover the European and American markets that were hit by the financial crisis. During the visit, the reporter also clearly felt the return of overseas buyers. 'This year's Spring Fair has a very low flow of people. During the few days of the exhibition, there were no more than ten customer business cards. At least 10 buyers came in for negotiation every day. 'Foshan Hualele sofa exhibitor Mr. Li told reporters that they clearly felt that the number of buyers this time was more than the Spring Fair, and that European and American merchants increased significantly. Hu Jingbo, assistant general manager of Fujian Furniture Import and Export Company, said that so far, their furniture exports have achieved a year-on-year growth of 28%. Hu Jingbo told reporters that the product structure of their enterprise's flagship small furniture has obvious advantages under the economic crisis, because compared with the expensive and large sets of furniture, it is easier for Europeans and Americans who have been hit hard by the economic crisis and 'caught to pay'.
Confidence in the economic recovery has just risen, but the sword of trade barriers has come again. The Lacey Act 2008 Amendment for wooden furniture will be officially implemented in April next year. The Lacey Act requires that all wood products exported to the United States should provide a legal source of wood supply, including the Latin name of the plant species used, the country harvested, the quantity, market size, and value. The implementation of this plan means that, no matter how many processes the processor makes, how thick and fine the processing is, finishing or roughing, how many raw materials of a furniture are used for a piece of furniture, you need to provide proof of the legal source of wood for each part.
Zhu Changling, deputy chairman of the China Furniture Association, said: 'The implementation of the Lacey Act in the United States, in addition to prohibiting illegal logging and processing of trees, actually has a tendency to trade protection. 'At this exhibition, although some furniture exhibitors expressed interest in developing the domestic market, how to find suitable domestic buyers, how to compete with the original domestic brand, how to lay channels on the first, second and third tier cities in the Mainland, and how to deal with them The complicated social relationship of domestic sales is a problem for enterprises that are good at exporting.
Foshan furniture companies, which were obviously affected by the financial crisis, said that if they want to share in domestic sales and regain the share of export, they must constantly introduce new products to attract customers. In this exhibition, Federal Furniture displayed new product series such as 'Music Sofa'. The person in charge of its international department introduced that he had greater expectations for participating in the exhibition, and also launched a series of new products such as music sofas that can play MP3. Wang Ke, executive vice president of the Guangdong Furniture Association, said that under the trade barriers, the status quo of Foshan furniture companies walking on both legs at home and abroad will continue to be maintained for some time, encouraging the original ability of furniture designers and developing new furniture products with independent intellectual property rights. It is a long-term internal skill that an enterprise needs to practice in order to regain its export share.
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