At present, the development of the furniture market has become close to maturity. In the face of fierce competition in the international and domestic markets, major furniture companies need to strengthen their brand innovation and product differentiation design capabilities, and knock down “foreign brands†with distinctive brands. ", can only achieve greater breakthroughs in the puzzle of the furniture market competition.
Imported furniture brands intensify industry competition
With the entry of foreign furniture brands into China, it has directly intensified the competition in China's furniture market and increased the difficulty of local enterprises. Originally, local furniture brands could expand their own strength by merging small furniture companies. The market knockouts were basically only carried out among small enterprises, and the arrival of foreign furniture companies was undoubtedly a booster for the market knockout, which not only accelerated the underlying market. The speed of change has also caused large furniture companies that could not fall in the storm to enter the fierce competition of the knockout.
Furniture monopoly competition is no longer
Monopolistic competition is a common way for local furniture brands to occupy the market. There are three main types. First, the production volume is large to ensure market share, and market space can be expanded. Second, a strong capital base allows enterprises to acquire and operate. The resources of all parties; the third is advertising. However, these three methods are only applicable to the old market. When the country opens, a steady stream of foreign-funded enterprises comes in. The original competition mode of local furniture brands has almost lost all advantages in the face of more advanced operating modes.
Domestic furniture companies need to actively innovate
On the production volume of products, the modern production mode of foreign-funded furniture enterprises is not only high-yield and high-quality; on the capital, the capital base of foreign-funded enterprises is more abundant; on the propaganda method, foreign-funded enterprises are more comprehensive in shaping the brand.
In the new market competition, local furniture enterprises are in a disadvantaged position, resulting in a significant decline in the sales volume of produced products. The crisis of overcapacity seriously threatens the survival of furniture brands, and huge production has become a furniture enterprise operation. The burden is even a stumbling block. Therefore, furniture companies should strengthen their own innovation in all aspects and enhance the core competitiveness of furniture companies, so that they can have a stronger strength to stabilize the foundation of the market.
The article was reported by Shanghai Furniture Editor
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