China ranks first in the world in paint production, but Chinese paint products account for a very small proportion of exports, even if exports are only relatively poor areas. On the contrary, China still has a certain demand for imported coatings. There are three main reasons why China, as the largest producer of production, cannot occupy more international markets:
Small scale
China is a country with a large population. The status quo of brand names and plagiarism is everywhere in the industry. Of course, in order to survive, more and more small companies and brands have begun to emerge, but they are too thin to take root in the market for a long time. Throughout China's paint industry, there are more than 8,000 paint companies, mainly small and medium-sized enterprises. Although the proportion of large and medium-sized enterprises' production has certainly been promoted, small and medium enterprises have brought about many negative impacts on the rapid and steady development of the paint industry.
Insufficient investment in new products
The backward production technology and the production of paint that should be eliminated but still being produced have all hindered the healthy development of the paint industry. In recent years, many foreign paint companies have entered China and set off a gold rush. The foreign coating companies regard China as the core of the Asia-Pacific region, and set up the center for the relocation of corporate materials research and development in Shanghai and other places. They have a strong technical backing, and China’s paint and coating companies have invested in R&D in disregard of others, leading to high-end coatings in China. The gap with international brand coatings is growing.
Regulatory measures fall behind
Concerned about the paint industry in recent years for health, environmental protection, sustainable development of the face, we can find that China's paint industry scale significantly behind the overall paint industry development. During the 11th Five-Year Plan period, we can also see that many paint standards have been revised to meet the environmental protection requirements of consumers today, such as GB18581-2009 “Restriction of harmful substances in solvent-borne wood coatings for interior decoration materialsâ€, GB18583- In 2008, regulations such as “Restrictions on Harmful Substances in Indoor Decoration Materials Adhesives†and GB18582-2008 “Limits for Harmful Substances in Interior Decoration Materials Interior Wall Coatings†were amended, and more regulations on coatings were introduced. In spite of this, China's environmental protection requirements for coatings are much lower than those in Europe and the United States. It is very difficult for China's products to open up the international market.
Small scale
China is a country with a large population. The status quo of brand names and plagiarism is everywhere in the industry. Of course, in order to survive, more and more small companies and brands have begun to emerge, but they are too thin to take root in the market for a long time. Throughout China's paint industry, there are more than 8,000 paint companies, mainly small and medium-sized enterprises. Although the proportion of large and medium-sized enterprises' production has certainly been promoted, small and medium enterprises have brought about many negative impacts on the rapid and steady development of the paint industry.
Insufficient investment in new products
The backward production technology and the production of paint that should be eliminated but still being produced have all hindered the healthy development of the paint industry. In recent years, many foreign paint companies have entered China and set off a gold rush. The foreign coating companies regard China as the core of the Asia-Pacific region, and set up the center for the relocation of corporate materials research and development in Shanghai and other places. They have a strong technical backing, and China’s paint and coating companies have invested in R&D in disregard of others, leading to high-end coatings in China. The gap with international brand coatings is growing.
Regulatory measures fall behind
Concerned about the paint industry in recent years for health, environmental protection, sustainable development of the face, we can find that China's paint industry scale significantly behind the overall paint industry development. During the 11th Five-Year Plan period, we can also see that many paint standards have been revised to meet the environmental protection requirements of consumers today, such as GB18581-2009 “Restriction of harmful substances in solvent-borne wood coatings for interior decoration materialsâ€, GB18583- In 2008, regulations such as “Restrictions on Harmful Substances in Indoor Decoration Materials Adhesives†and GB18582-2008 “Limits for Harmful Substances in Interior Decoration Materials Interior Wall Coatings†were amended, and more regulations on coatings were introduced. In spite of this, China's environmental protection requirements for coatings are much lower than those in Europe and the United States. It is very difficult for China's products to open up the international market.
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