As in previous years, before May 1st, Shuanghu Furniture launched a nationwide large-scale promotional activities. After all, May is an important sales period that all furniture manufacturers cannot ignore.
Different from previous years, as a supplementary activity for promotion, Shuanghu Furniture Brands held a QQ signature campaign nationwide. Any QQ user above level 16 can add the QQ number provided by Shuanghu as a friend, and at the same time modify his signature to "verify glory? Shuanghu's private brand" First Year of Famous Products "nationwide launch, which will continue until May 5. You can participate in the draw. Prizes include Canon digital cameras and iPads.
In the furniture industry, it is not uncommon to use new communication tools such as QQ to launch marketing activities; for a furniture brand that is mainly characterized by calmness and solidity, such as Shuanghu furniture, such flexible and fashionable marketing activities are even more People's eyes light up. In the impression of people, old furniture brands with more than 20 years of development history should be the favorite of middle-aged consumers. This is a bit out of step with the youth and flexibility represented by QQ.
And allowing users to experience this contrast is one of the goals Shuanghu hopes to achieve in this marketing campaign. Relevant person in charge of the Shuanghu furniture brand market said, "From the perspective of future development, we need to inject more elements into the Shuanghu furniture brand, so that the Shuanghu furniture brand can be recognized by more consumers. Know and recognize. "
In addition, in 2011, we can see more innovative elements from Shuanghu's famous furniture products: for example, in the business annual meeting, we invited famous Chinese economic experts to give lectures for Shuanghu people, and began to sell furniture stores, Even home appliance stores are incorporated into their own channel system to build a more three-dimensional channel.
"New" has become an important feature of Shuanghu Furniture in 2011.
Seeking development acceleration
Hidden behind many new elements is precisely the exploration of Shuanghu's famous furniture seeking development acceleration.
With more than 20 years of development, Shuanghu Furniture has transformed from an unknown small furniture factory into an industry giant with significant influence in the entire Chinese furniture industry. However, when the original capacity advantages and channel potential are tapped to a certain extent, Shuanghu Furniture must seek new elements to provide acceleration for its development.
From this point of view, it is not difficult to understand the series of layouts of Shuanghu's famous furniture products from 2010 and many new elements introduced in 2011: the comprehensive construction of Jiangsu Shuanghu is a nationwide layout that breaks through production capacity for development. Restrictions; Promote channel reform, achieve channel diversification and refined management, hoping to increase the input-output ratio of channels and benefit from channels; paying more attention to the macroeconomics is to seek new development in the general trend of China's economic development opportunity.
Embedding many new young elements in marketing means that Shuanghu Furniture has gradually spread in defining the target consumer group. In addition to the original loyal consumer group, let more young people understand and recognize Shuanghu. In the case of young people gradually becoming the main force of furniture consumption, Shuanghu's move obviously has long-term strategic value.
Looking for innovation in accumulation, what kind of surprises can Shuanghu Furniture bring us? let us wait and see.
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